Brian W.'s Linkedin Analytics

As a social media leader with expertise in analyzing end-to-end experiences and building digital solutions, I have delivered actionable insights and recommendations that drive bottom-line business impact. I excel at project and vendor management, automation, performance metrics, and dashboard creation. At The Coca-Cola Company, I provide product management to define and articulate the Social Technology stack to both technical and non-technical audiences. I collaborate with business and technical stakeholders to define social technology architecture patterns, stack capabilities and services to ensure global scalability and reusability across all our social publishing, listening and consumer interaction centers. As Social Media Intelligence leader at Wells Fargo, I defined and deployed social media and visualization capabilities to key lines of business and partners globally. I streamlined the social media technology ecosystem and developed a next-generation roadmap to optimize capabilities and vendor management. I led the build-out of social media centers and a virtual team of seven analysts. At Bank of America, I delivered social media insights for key business partners, led a team of social media analysts, and conducted product management for Bankofamerica.com. I developed a multi-generational plan to increase production and expand mortgage broker system access, delivered transactional platform enhancements to improve scalability, ease of use, and regulatory compliance. Additionally, I completed Six Sigma Greenbelt projects to reduce broker fee and compliance defects, led a Six Sigma Process Excellence project to baseline the online mortgage sales process, and developed an end-to-end online mortgage application. Overall, my skills in relationship management, communication, process improvement, change management, and technology, enable me to drive strategic decision-making and deliver high-impact results. Strengths Finder Top Five: Arranger, Responsibility, Deliberative, Analytical and Context