Legrand (India)

- Responsible for the Key Strategic Partnership & Initiatives.
- Develop Marketing Policies & Processes across all Business units.
- Develop Strategies to increase Potential Accessible Markets (PAM).
- Developed & established the Partner Excellence program aimed at overseeing the well-being of the Channel Network.
- Responsible for tie-up & scaling up the business across the eCommerce ecosystem.
- Drive Channel & Sales Digital initiatives – Market place, Distribution Management System, MIS & Dashboard etc.
- Insights on technological & potential disruption trends & evolving business models in the Industry.
- Work closely with vendors, agencies & consultants to achieve predefined business objectives.
- Responsible for overall Legrand Retail Store Brands – Shop in Shop & flagship stores – INNOVAL & STUDIO.

Strategy Head (Go To Market) at Legrand (India) & IndoAsian

Godrej & Boyce Mfg. Co. Ltd.

- Responsible for Product Management: Ideation - Concept - Prototype - Launch, PLC, Profit and Loss, New products performance, Products Vitality, Sourcing, Vendor Management, Manufacturing, Replenishment, Application based & Concept selling, Innovation.
- Chalking & implementing short-term & long term Product Strategies to support business goals.
- Conducting segmentation, targeting & positioning for each SKU in the portfolio for B2B & B2C segments.
- Gathered market feedback, customer insights & test marketing to render best products.
- Close working with Cross Functional teams (like manufacturing, design & finance team) for developing products.
- Accountable to maintain all the product category profitability / throughput percentage.
- Accountable for Brand Building & Communications, Influencer Management & Market Development efforts.

Product Head

- Formulating and analysing Marketing policy & Sales Incentive Scheme policy for the company.
- Managing end to end operations from planning, monitoring and executing activities for new channel development.
- Responsible for Distribution Network – Creation, Correction, Expansion & Extraction.
- Accountable to achieve Secondary Sales & maintaining Primary to Secondary Ratio of 95%
- Managing & driving Secondary Sales Schemes across all regions.
- Monitoring & Controlling Channel Budget & Channel Financing for all Channel Partners.
- To establish standardized process and formats for activities, schemes, institution support, APO’s etc.

Channel Head

- Overall development, expansion & servicing of the territory assigned.
- Relationship Building with key Retail Channel Stakeholders i.e. Distributors & Retailers.
- Accountable for achieving weekly Sales target assigned.
- Ensuring healthy ROI, Inventory management & smooth functioning of Distributor & Retailer business operations.
- Conducting branding building, awareness, product launch / promotions and BTL activities in the territory.
- Plan, Roll-out & Maximize sales revenue during the secondary scheme. 
- Range Selling by analysing the width & depth of key retailer’s product basket.
- Adhering to the market coverage norms & maintaining daily calls productivity. 
- Conducting Influencer Management programs & continuous offline & on the job training to team members.

Business Development Assistant Manager

Multi-faceted professional with an entrepreneurial drive, holding subject matter expertise in Business Strategy & Operations, Channel & Retail Management, Product Management, Go-to-Market, Omni Channel, Business Excellence, Partner Excellence, Ecommerce, Modern Trade, D2C, Digital Transformation, Marketing, Sales, Distribution Network & Business Development. Excellent leadership, influencing, communication, interpersonal and teamwork skills.

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