Fill My Funnel - LinkedIn Ads Agency

Fill My Funnel is Europe's #1 certified LinkedIn Advertising agency delivering predictable, qualified, high intent leads to accelerate sales pipelines and deal acquisitions for high growth startups, SMEs and multinational organisations.

I create holistic strategies that deliver tangible results for clients. Working closely with teams, agencies and client stakeholders to understand needs, identify opportunities for growth and develop roadmaps with strong full-funnel content coverage on the LinkedIn platform.

- Roll out end-to-end LinkedIn channel roadmaps to meet OKRs and closed-won objectives
- Close liaison with stakeholders to implement full-funnel content coverage on LinkedIn
- Maximum utilization of marketing budgets to deliver competitive performance, bidding and placements
- Market research and segmentation of target ICP segments and portfolio opportunities 
- Focused on strong messaging and positioning to deliver tailored experiences aligned with prospect needs
- Strong focus on pre-defined KPIs and key objectives with regular feedback and progress reports

Senior Strategist

Ekhos Agency

Digital Strategy Consulting

Ekhos agency is a Chicago-based digital marketing partner and leading digital marketing agency for health, wellness and fitness brands, delivering impactful strategies, building thriving online communities and inspiring individuals to lead healthier, happier lives.

I was hired to support the go to market strategy, positioning and rebrand. Client-facing with close liaison to understand needs, identify opportunities for growth and create digital strategies across multi-channel platforms for key accounts

- Created full-funnel GTM roadmaps across omnichannel 
- Key focus on OKRs with creative strategy and media strategies
- Worked alongside client teams and a dynamic internal delivery team
- Supported agency brand refresh and positioning to position as health and wellness partner

Focus Areas: Positioning, Strategic Planning, Performance Marketing, Web Development
MarTech Mix: CRM, CMS, SEO, LinkedIn, Meta, TikTok, Google, Automations

Digital Strategy Lead

WhizzDigital

B2B Demand Generation Manager: 

WhizzDigital, founded by ex-Google and ex-Meta alumni, is a UK-based data-centric digital performance marketing agency for SaaS and Music industries.

I was responsible for driving demand and performance of the agency's B2B and SaaS enterprise accounts under the guidance of strong agency leadership. Balancing the timely execution of short-term tactics and long-term strategy in close liaison with client marketing teams to meet MRR goals, net-new pipeline generation and closed-won for SaaS.

- Executed end-to-end lead and demand generation programs
- Pipeline growth planning and forecasting using CAC, CPL, MRR etc.
- Created tailored strategies for B2B SaaS clients with complex buying cycles.

Specialties: SaaS Strategy | SEO Audits | Demand Gen | Forecasting | CRO | Analytics
Channel Mix: LinkedIn | Google | Meta | SEO | Snapchat | TikTok

B2B Demand Generation Manager

Tiny Optics

Digital Strategy & Performance Marketing 

Tiny Optics brings your vision to life through bespoke design, development and dedication, helping businesses, organisations, and entities rebrand, overhaul, and scale their digital ecosystems.

I worked closely alongside client leadership teams to design, deliver and manage ventures with supporting digital growth programs. Including the ideation of SaaS platform design and development, product roadmaps as well as go-to-market strategy to launch ventures.

- Designed and executed GTM strategies for service businesses, SaaS and eCommerce.
- Focus on scalable growth strategy using MarTechOps and CRM automation and paid media
- Delivered digital product roadmaps tied to MRR and user growth KPIs

Focus: Venture Launches | SaaS Growth | Performance Marketing | Digital Strategy | Digital Data Analytics
MarTech Stack: Major CRMs | LinkedIn | Google | Meta | SEO | Google Analytics

Growth Strategist 

Platinum Digital 

Digital Strategist

Bridge the gap between business objectives and consumer needs to meet bottom-line targets.
Setting up, implementing and managing digital marketing strategies for DTC and B2B brands.
Audit marketing and advertising channels and design bespoke online customer experience journeys.

- Design digital growth strategies for SMEs and service-based businesses
- Manage and train a small freelance team of 3 team members
- Build omnichannel inbound and outbound marketing plans
- Prepare and manage digital marketing budgets
- Competitor analysis and industry research
- Measure ROI and manage KPIs

Digital Strategist

Lightspeed Digital Media

Plan, manage and implement Search Engine Marketing & Paid Media programs.
Execute data-driven digital ecosystem and marketing strategies for improved performance and output across all performance channels. Key focus on technical, on-site and off-site SEO, as well as intent and search channels. Manage analytics including agency clients with weekly & monthly reporting cadences.

- Execute performance-focussed marketing programs on priority accounts
- Omnichannel, prospecting and remarketing tactics
- KPI focus and reporting 
- Report to key clients and liaise with C-suite 
- Risk management, tracking, and reconciliation of ad spend resources.
- Testing and experimenting with new channels and campaign strategies

Agency | Hertz | MTN | Zone Fitness | Stadio | ATKV | SONY Music | Tencent Africa | Bybel Media | Afrikaans Is Groot | Rooibos Ltd | Hinterland | Firefly | Beeswinkel | In Vitro Africa | 3S Media | Namaqua Engineering |

Head of Search, Paid Media and Analytics

Marketing Analyst 

- Interpret and analyze data, own management of analytics and MarTechOps for 100+ clients' marketing accounts. 
- Create Business Intelligence dashboards for key projects 
- Report to CEO and CBDO with insights and recommendations for strategic output on new & existing business
- Analyze and improve upon marketing campaigns across all channels

Analyst

Digital Marketer

Manage marketing for small business owners.
Identify needs, strengths and opportunities within local markets to fulfill business objectives. 

Focussed on
Digital business models for service-based businesses
Digital & Ecommerce strategies
Lean Growth and ROI-centric campaigns

Manage Projects and freelance teams to coordinate marketing services.
Build & design websites with WordPress & Shopify CMSs
Build communication sequences and ecosystems whilst communicating tactically through various channels and fields that include:

 - Search Engine Marketing | SEO | PPC
 - B2B Social Media Strategies
 - Analytics and Data-Driven Acquisition
 - Customer Journey and User Experience Flows
 - Communication and Outreach Strategies

Digital Marketing Strategist

Skyline Ridge

Oversee and manage marketing and operations.

- Plan and execute marketing strategies for 
- Conducting market and competitor research and evaluation, 
- Set marketing budgets and ensure the efficient expenditure of resources.
- Utilize data for marketing and Reporting on Performance with pre-determined KPIs.
- Monitor performance and implement optimizations and improvements. 
- Meetings & relationship management with investors & clients

Marketing and Operations Director

- Responsible for the management and analyses of exchange-traded funds and instruments (EFTs)
- Analysis of financial markets and financial data using technical & fundamental principles
- Analyse the P&L performance and create forecast models
- Maintain confidentiality of financial information and investment decisions

Junior Analyst

BRAINY BUNCH TUTORS

Private tutor:
Worked with high school students to enhance their learning. 

- Focussed on all subjects, including Mathematics, Sciences, CAT, English, Afrikaans etc. 
- Prepare students for educational qualifications and tests.
- Provide tailored educational strategies and experiences.
- Utilize each student's strong and weak points to create benchmarks for future growth.

Private Tutor

Bluegoose Promotions

Responsible for managing the office, production lists, financials, cash flows, statements, quotations, tax invoices, and billing.

- Computer Literacy
- Organization & Strategic Planning
- Verbal & Written Communication
- Detail Oriented
- Critical Thinking

Financial Administrator

Strategist | Growth Marketing🚀 | Fill My Funnel - The LinkedIn Ads Agency | Driving Pipeline for B2B Brands Globally

Hi, I'm Brinley👋

➡️ Faith-driven and passionate about growth marketing and digital strategy

➡️ Privileged to have helped over 120+ businesses to date grow their revenue, from bootstrapped and funded startups to agencies and enterprise companies with global portfolios, growing their revenue through RevOps and integrated growth marketing programs. Key vertical include: #ServiceBusiness #SaaS #HRTech #FinTech #RegTech #AgTech #eCommerce #PropTech #HealthTech #EdTech 

➡️ I'm a strategist at Fill My Funnel. Europe's #1 LinkedIn Ads agency with 250M managed and trusted by 75+ businesses.  We support growth by delivering predictable, qualified leads to accelerate pipeline and increase deal opportunities for high-growth startups, SMEs, and multinationals.

Ready to scale your sales pipeline with LinkedIn Ads?
Learn more at: https://www.fillmyfunnel.co.uk/

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🤝 Let's Connect: Send me a message to grab a virtual coffee!
👉 Follow me for insights and thoughts about Growth Marketing, Strategy, Faith, (and Cape Town!)

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