Fill My Funnel - LinkedIn Ads Agency

Senior LinkedIn Ads Strategist

Fill My Funnel is a certified LinkedIn Advertising agency delivering predictable, qualified and high intent leads to accelerate pipeline and deal opportunities for high growth startups, SMEs and multinational organisations.

I create holistic strategies that deliver tangible results for clients. Working closely with teams, agencies and client stakeholders to understand needs, identify opportunities for growth and develop roadmaps with strong full-funnel content coverage on the LinkedIn platform.

- Roll out end-to-end LinkedIn channel roadmaps to meet OKRs and closed-won objectives
- Close liaison with stakeholders to implement full-funnel content coverage on LinkedIn
- Maximum utilization of marketing budgets to deliver competitive performance, bidding and placements
- Market research and segmentation of target ICP segments and portfolio opportunities 
- Focused on strong messaging and positioning to deliver tailored experiences aligned with prospect needs
- Strong focus on pre-defined KPIs and key objectives with regular feedback and progress reports

Strategist

Ekhos Agency

Digital Strategy Consulting

I was hired to consult on the agency go to market strategy, positioning and rebrand, this included liaison with agency teams and global client stakeholders to understand needs, identify 
opportunities for growth and create digital strategies across multi-channel platforms on agency and key accounts

Strong focus on KPIs, organizational growth objectives and bottom-line, closed-won performance goals.

- Design & Manage Bespoke Digital Strategies
- B2C and B2B Performance Marketing
- Demand Generation
- Growth Marketing
- End-to-End Marketing and Sales Programs
- Ecommerce Growth and Go-To-Market Strategies 
- Digital Data Analytics and Automation
- MarTechOps Implementation & Platforms

Digital Strategy Lead

WhizzDigital

B2B Demand Generation Manager: 

Responsible for driving demand and performance of global B2B and SaaS enterprise accounts under the guidance of strong agency leadership.

Balance the timely execution of short-term tactics and long-term strategy in close liaison with marketing teams to meet MRR goals, net-new pipeline and closed-won for SaaS.

- Performance Marketing Programs
- Digital Strategies For SaaS Models
- Lead and Demand Generation Programs
- Enterprise Search Engine Marketing
- Customer Acquisition Models & Forecasting
- Market Research 
- Digital Data Analytics and Reporting
- Conversion Rate Optimization

B2B Demand Generation Manager

Tiny Optics

Digital Strategy & Performance Marketing 

Work closely alongside client leadership teams to design, deliver and manage ventures with supporting digital growth programs. Including the ideation of SaaS platform design and development, product roadmaps as well as go-to-market strategy to launch ventures.

Design bespoke solutions with a focus on platform business models (SaaS), digital ecosystems and marketplace models 
Execute and manage the implementation of digital strategies.
Manage performance marketing campaigns to drive ROI and KPIs.
Demand generation strategies and growth marketing programs.

- MarTechOps Implementation and MarTech Stacks
- Product Roadmaps and Software Development
- B2B & DTC Performance Marketing
- Market Research & Analysis
- Search Engine Marketing
- Digital Data Analytics

Growth Strategist 

Platinum Digital 

Digital Strategist

Bridge the gap between business objectives and consumer needs to meet bottom-line targets.
Setting up, implementing and managing digital marketing strategies for DTC and B2B brands.
Audit marketing and advertising channels and design bespoke online customer experience journeys.

- Design digital growth strategies for SMEs and service-based businesses
- Manage and train a small freelance team of 3 team members
- Build omnichannel inbound and outbound marketing plans
- Prepare and manage digital marketing budgets
- Competitor analysis and industry research
- Measure ROI and manage KPIs

Digital Strategist

Lightspeed Digital Media

Plan, manage and implement Search Engine Marketing & Paid Media programs.
Execute data-driven digital ecosystem and marketing strategies for improved performance and output across all performance channels. Key focus on technical, on-site and off-site SEO, as well as intent and search channels. Manage analytics including agency clients with weekly & monthly reporting cadences.

- Execute performance-focussed marketing programs on priority accounts
- Omnichannel, prospecting and remarketing tactics
- KPI focus and reporting 
- Report to key clients and liaise with C-suite 
- Risk management, tracking, and reconciliation of ad spend resources.
- Testing and experimenting with new channels and campaign strategies

Hertz | MTN | Zone Fitness | Stadio | ATKV | SONY Music | Tencent Africa | Bybel Media | Afrikaans Is Groot | Rooibos Ltd | Hinterland | Firefly | Beeswinkel | In Vitro Africa | 3S Media | Namaqua Engineering |

Head of Search, Paid Media and Analytics

Marketing Analyst 

- Interpret and analyze data, own management of analytics and MarTechOps for 100+ clients' marketing accounts. 
- Create Business Intelligence dashboards for key projects 
- Report to CEO and CBDO with insights and recommendations for strategic output on new & existing business
- Analyze and improve upon marketing campaigns across all channels

Analyst

Digital Marketer

Manage marketing for small business owners.
Identify needs, strengths and opportunities within local markets to fulfill business objectives. 

Focussed on
Digital business models for service-based businesses
Digital & Ecommerce strategies
Lean Growth and ROI-centric campaigns

Manage Projects and freelance teams to coordinate marketing services.
Build & design websites with WordPress & Shopify CMSs
Build communication sequences and ecosystems whilst communicating tactically through various channels and fields that include:

 - Search Engine Marketing | SEO | PPC
 - B2B Social Media Strategies
 - Analytics and Data-Driven Acquisition
 - Customer Journey and User Experience Flows
 - Communication and Outreach Strategies

Digital Marketing Strategist

Skyline Ridge

Oversee and manage marketing and operations.

- Plan and execute marketing strategies for 
- Conducting market and competitor research and evaluation, 
- Set marketing budgets and ensure the efficient expenditure of resources.
- Utilize data for marketing and Reporting on Performance with pre-determined KPIs.
- Monitor performance and implement optimizations and improvements. 
- Meetings & relationship management with investors & clients

Marketing and Operations Director

- Responsible for the management and analyses of exchange-traded funds and instruments (EFTs)
- Analysis of financial markets and financial data using technical & fundamental principles
- Analyse the P&L performance and create forecast models
- Maintain confidentiality of financial information and investment decisions

Junior Analyst

BRAINY BUNCH TUTORS

Private tutor:
Worked with high school students to enhance their learning. 

- Focussed on all subjects, including Mathematics, Sciences, CAT, English, Afrikaans etc. 
- Prepare students for educational qualifications and tests.
- Provide tailored educational strategies and experiences.
- Utilize each student's strong and weak points to create benchmarks for future growth.

Private Tutor

Bluegoose Promotions

Responsible for managing the office, production lists, financials, cash flows, statements, quotations, tax invoices, and billing.

- Computer Literacy
- Organization & Strategic Planning
- Verbal & Written Communication
- Detail Oriented
- Critical Thinking

Financial Administrator

Strategist | Growth Marketing🚀 | Fill My Funnel - The LinkedIn Ads Agency | Driving Pipeline for B2B Brands Globally

Hi there! 👋🏻

Thanks for visiting my profile.

I'm magnificently obsessed with equipping organizations, startups, and scale-ups with principle-centered growth strategies that move the needle and challenge the norms of status quo.

Today is Good Friday. Take the weekend to reflect on the wonderful sacrifice from our Lord, and enjoy celebrating with your family, friends, and church community.

Brinley William Rebstein

Why ARR multiples were introduced in the first place:

Companies of all kinds around the world are usually valued at a multiple of earnings. Why is it different for SaaS?

It is in the nature of the SaaS model that companies need to make large upfront investments to acquire customers, but recoup the profits from these investments over a long period of time.

The faster you grow (i.e. the faster you acquire new customers), the worse your cash flow will look like in the short term. However, recurring revenue and strong KPIs will ensure it pays off in the future.

As you can see, current earnings may not be the best measure to compare fast-growing SaaS companies and their potential to make money in the long run.

For small, profitable SaaS companies that aren't growing as quickly, this stark contrast doesn't exist - which is why acquirers are more inclined to use historical and current earnings to estimate future earnings potential.

If your business generates an ARR of << $5M and is growing << 50% year-over-year, it likely falls into this category.

In this segment, earnings have been and will remain an important part of the equation. Just as with M&A in other industries.

#saas #startups #founders #valuation #multiples #mergersandacquisitions #privateequity

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