Downey Strategy

A minimalist approach to sharing your message—so you can cut the clutter and do what matters to you.

• Develop brand messaging strategies
• Create website content plans
• Consult on digital content best practice
• Write and edit website copy
• Develop tracking and analytics strategies
• Analyze and consult on website performance

Owner | Strategist

Swanson Russell

• Managed production and launch of websites, digital tools, and multi-million dollar ad campaigns
• Consulted on digital strategy for clients and agency team members
• Guided team in content strategy and best practice for the web

Digital Producer

Rentping

• Communicated between stakeholders and software team 
• Planned new products with stakeholders
• Created and monitored project timelines
• Wireframed and collaborated with designers
• Prioritized software development queue 
• Improved product development processes
• Helped transition team to agile methodology
• Managed new product development for media team

Software Project Manager

• Led Rentping’s website redesign
• Restructured marketing automation
• Wrote and edited copy for marketing collateral
• Built out PPC and social media campaigns
• Developed marketing strategy around industry conferences
• Managed Rentping’s website maintenance and updates
• Helped develop company branding style guide
• Managed marketing outreach programs

Marketing Director

• Developed a rebranding strategy with leadership and design
• Collaborated with designers on marketing collateral
• Wrote SEO copy for 65 apartment property home pages
• Wrote marketing emails
• Wrote product release blogs
• Maintained marketing automation systems

Inbound Marketer

Lincoln's Symphony Orchestra

• Ran customer service 
• Wrote copy and managed brochure production, press releases, and email blasts
• Hired, trained, and oversaw part-time box office assistants
• Managed ticketing and subscription sales
• Designed in-house marketing collateral
• Managed direct mailings
• Organized LSO’s annual grade school concerts 
• Managed administrative staff payroll and office duties

Box Office Manager

NATS Detasseling

• Coordinated completion of assigned fields with bus drivers
• Assisted bus drivers with daily needs and paperwork
• Gave company safety talks to over 200 employees
• Ensured company compliance with safety codes

Field Support Manager

I help organizations plan and write strategic websites with a minimalist approach—so they can maximize their connection and impact. 

   • Nail down your primary website goals
   • Develop a strategic website structure and navigation
   • Map out journeys for different segments of your audience
   • Clarify your brand messaging.
   • Prep the content to allow for stunning designs
   • Get buy-in from everyone on your new website direction
   • Hand off the content and strategy to your design and development team (if you need one, I have a 
   referral network of highly qualified professionals. Hit me up!)

Learn more at https://downeystrategy.com/.

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