MANN+HUMMEL

Senior Director, Go-To-Market

GE Appliances, a Haier company

Work with Sales and Marketing teams to drive execution of critical product line priorities. Provide key strategic objectives, creating the story for product line marketing, monitor sku productivity and recommend actions to address underperformers, ensure execution of planned transitions, and serve as the face of Commercial AC to address customer issues.
Work with Sales, Marketing, and Pricing to develop pricing and promotional plans that balance product line price and share goals and optimize profitability.
Ownership and accountability for the commercialization of New Product Introductions (NPI), ultimately developing and executing a plan that delivers on the established budget for an NPI.
Ensure leading edge product marketing efforts, including digital, social, point of purchase material, feature & benefit copy and all other creative assets.
Utilize insight driven data and merchandising principles to lead multiple creative agencies in content creation across the product line.
Work with PSI and Sales teams to deliver on sales, availability, and inventory goals. 
Work with Sales to develop and execute distribution strategies that must accomplish multiple goals. 
Support evaluation and pursuit of new channels and private label opportunities.
Influence the strategic approach of Multi-Generational Product Plans, Long Term Planning and near-term Product Plans to ensure GEA is positioned for success.
Provide leadership and coaching to Merchandising Senior Manager and Senior Product Trainer. Attract commercial talent to team. Help develop talent pipeline. Provide leadership and insight to Regional Sales Managers as well as Area Sales managers to drive revenue, margin, and share in their respective markets, as well as delivering the tools to execute on the broader business strategy.
Develop and lead executive leadership reviews other ad hoc requests.

Product Marketing (Commercial) Director

AAF International (American Air Filter)

Develop a marketing plan to support key initiatives in various market segments and geographies for Commercial & Residential divisions.
Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities.
Drive market-based new product development.
Ensure consistent brand and messaging across the Americas.
Build brand awareness and positioning across all channels.
Understand competition and drive the organization to beat them in Commercial & Residential.
Plan and execute marketing campaigns across all markets within Commercial & Residential.
Work closely with outside agencies in creative design, market research, and digital marketing.
Work with a variety of teams, including senior leadership, to analyze communications needs and 
develop strategies to deliver results.
Ensure consistency of messaging across all marketing communications materials.
Responsible for producing valuable content for the company’s online presence, editorial design and organizing the company’s publications.
Organize company conferences, trade shows, and major customer events.
Supervise the marketing department and provide guidance and feedback.
Oversee all areas of marketing including, but not limited to, marketing operations, digital marketing, marketing research & analytics, marketing communications and design, and sales enablement.
Attract, train, motivate, and develop talent within the marketing function.
Control budgets and allocate resources amongst projects.

Director of Marketing & Communications, Americas

Manage a team of MarTech Specialists, Digital Media Specialists & Marketing Analysts.
Develop and manage marketing campaign calendar.
Collaborate with Marketing Communications to deliver relevant content via marketing channels.
Manage coordination and administration of all Marketing Technology platforms including, but not limited to, marketing automation, CRM, CMS, social, SEO, sales automation, etc.
Manage end to end market research and analyses for both residential & commercial.
Manage end to end marketing campaigns and analyze results.
Deliver and optimize personalized messaging through web, social, & email channels.
Analyze and report on ROI for campaigns, events, & sales processes.
Work with sales to constantly improve funnel efficiency and processes.
Develop data governance plan and create quarterly plan to improve market data provided to sales.
Evaluate and report on marketing technology being used and its effectiveness to deliver ROI.
Develop social strategy that resonates with each audience.
Develop and launch new residential product through ecommerce channel.
Manage and maintain ecommerce platform and connecting applications.

Marketing Technology & Analytics Manager

Work with Global VP of Marketing to create quarterly plans that meet goals for marketing contribution to sales pipeline.
Lead marketing and pricing analysis, including the supervision of additional marketing analysts as applicable.
Develop and implement campaigns that deliver qualified leads to sales teams.
Work with marketing team to develop campaigns for specific segments and buyer personas.
Partner with digital and content marketing leaders to execute and measure tactics including email, PPC, display and social.
Manage coordination and administration of CRM, Marketing Automation, and Sales Automation platforms while working with sales teams to optimize processes from initial inquiry to closed opportunity.
Train Sales team on CRM functionality including but not limited to best practices, lead lifecycle, and opportunity enhancements.
Develop lead scoring to help the market development team effectively prioritize follow up.
Establish and implement nurture campaigns to support key phases of the customer journey.
Manage the marketing prospect database, including segmentation, contact acquisitions, data cleansing.
Create reports and dashboards to track activity at all funnel stages.
Constantly monitor and tune the performance of lead funnel, lead scoring engine and lead follow-up/conversion. Work closely with sales to achieve goals.
Work with Global VP of Marketing to assess marketing ROI and make recommendations to optimize marketing spend.

Marketing Operations Leader

Conduct market research and analyze sales data, market trends, product financial performance to improve profitability and market share
Conduct benchmark of competitive products, to understand strengths and weaknesses in order to facilitate the development of selling strategies and product development activities
Develops and assists in conducting surveys and focus groups to analyze customer purchasing patterns, preferences, and organization’s image and marketing effectiveness.
Develops sales presentations and provides reports based on information collected such as marketing trends, competition, new products, and pricing.
Researches and develops content for publication of case studies, brochures, etc.
Prepares reports and presentations, including charts and graphs, and presents recommendations for action plans to management.
Maintain detailed timelines, project plans, and hours budgeted for project deliverables and key milestones.
Manage day-to-day operational aspects of projects, including communication to internal teams.
Write, edit and proof content on a variety of projects and plans, as assigned.
Manage technical aspects of key marketing systems (marketing automation, Salesforce) used to generate, distribute, and report on leads.
Monitor and maintain data quality within the marketing/lead database.
Create and execute new marketing campaigns to drive qualified leads.
Work closely with 3rd party team team to develop landing pages, email templates and forms for content, product launches, campaigns, and ad hoc programs.
Manage inbound leads from web/email through the sales funnel.

Marketing Analyst

Flexsteel Industries Inc.

Responsible for increasing sales; increased top account from $30k to $13 million.
Monitor and maintain catalog on accounts’ websites while improving SEO.
Increase inventory turnover through promoting discontinued and non-moving items.
Manage new customer onboarding requests and inquiries.
Manage top-tier accounts (Amazon.com, Overstock.com, JCP.com, Sears/K-Mart, Joss & Main, Zulily, etc.)
Produce, communicate, and manage new product information.
Create an advertising budget for top-tier accounts for fiscal year.
Create and manage promotional calendars.
Coordinate advertising and promotions.
Create advertising and marketing material for bi-yearly furniture markets.
Coordinate with media outlets for promotional spots on air that increase brand awareness.
Manage informational and e-commerce website(s).
Manage social media platforms and paid advertising.
Monitor and analyze web traffic and identify new content opportunities.
Monitor keyword rankings to provide top searched and high traffic keywords.
Manage digital assets.
Create and manage new product specification sheets.
Collaborate with product management team in receiving accurate information such as product dimensions, materials, assembly instructions, etc.
Collaborate with media outlets for promotional spots on air that increase brand awareness.
Increase inventory turnover through promoting discontinued and non-moving items.
Produce SEO friendly product copy.
Maintain and manage product pricing.

Home Styles Major Accounts Representative/Marketing

Responsible for increasing sales; increased top account from $30k to $13 million.
Monitor and maintain catalog on accounts’ websites while improving SEO.
Increase inventory turnover through promoting discontinued and non-moving items.
Manage new customer on-boarding requests and inquiries.
Create and manage new product specification sheets.
Collaborate with product management team in receiving accurate information such as product dimensions, materials, assembly instructions, etc.
Write SEO friendly product copy.
Maintain and manage product set-up sheets and price sheets.
Answer technical product questions online and be the voice of Home Styles.
Manage multiple top-tier accounts and deliver world-class support.
Send out new product information to accounts via their portal or templates.
Manage informational and e-commerce website(s).
Manage social media platforms and paid advertising.
Monitor and analyze web traffic and identify new content opportunities.
Monitor keyword rankings to provide top searched and high traffic keywords.
Manage digital assets.
Collaborate with accounts on advertising and promotions.
Create advertising and marketing material for bi-yearly furniture markets.
Create an advertising budget for top-tier accounts for fiscal year.
Work with media outlets for promotional spots on air that increase brand awareness.

Home Styles Sales and Marketing Associate

Monitor accounts’ websites and that all information given is accurate and accessible by consumers.
Create new product specification sheets.
Collaborate with product management team in receiving accurate information such as product dimensions, materials, assembly instructions, etc.
Managed new product launch.
Write SEO friendly product copy to ensure content is searchable and fresh.
Maintain product set-up sheets and price sheets.
Manage and maintain customer contact sheets.
Send out new product information to accounts via their portal or templates.
Manage digital images for all products.
Create marketing material for bi-yearly furniture markets.

Inside Sales Associate

V-Soft Consulting Group, Inc.

Marketing & HR Assistant

EXECUTIVE SUMMARY

12 years of B2B experience focused on marketing strategy, demand generation, and revenue operations. Managed end-to-end development and execution of strategy, improving processes, and analyzing the return on investment of initiatives. Passionate about being customer-centric and providing an exceptional brand experience. Additional experience in commercialization and sales growth.

SELECTED ACHIEVEMENTS

Increased NSM 15% YOY
Increased market share by an average of 5 pts on overall product line (YOY)
Implemented new pricing strategy that increased margins by an average of 15%
Grew lead generation by 200% YOY
Increased social media following by 400%
Decreased time to inquiry by 50% through automated web submission routing
Increased top-tier retail account from $30K to $13M
Decreased excess inventory by 30% through online promotions and advertising
Maintained a 9% increase in sales YOY

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