Bruno Mercadante's Linkedin Analytics

– Over 11 years of experience in Digital Transformation, Analytics Engineering, Data Governance, MarTech Platform and Product Management; – Responsible for the annual management of millions of reais (OPEX and CAPEX) across Data Technologies and Analytics Services, leading a team of 35 people at Porto; – Winner! Top 1 Agile Trends Brazil Award 2025, with MarTech Data Factory for Digital Channels, providing Efficiency and Agility for Marketing Analytics and Omnichannel strategies; – Leader in the development of 2 Data Products for Growth Marketing, achieving Partnership status through a high-performance, excellence-driven delivery at Warren Investimentos; – LATAM pioneer certified in Google Cloud for Marketing with a Big Data Architecture and Media Mix Modeling Attribution case at DP6; – Experience in major financial institutions (Safra, Santander and Itaú), telecommunications (Vivo and Oi) and education (Cruzeiro do Sul and Kroton/Cogna Educação); – Proficient in Data Product Management and Growth Hacking methodologies and frameworks: Discovery and Delivery; OKRs and KPIs; AARRR and HEART; DAMA, TDQM and CRISP-DM; Scrum and Kanban; – Skilled in Digital Analytics and Customer Data Platform tools: Google Analytics, Adobe Analytics, Amplitude, VWO, Tag Manager, Snowplow, Tealium, Segment, Hubspot, Funnel, Supermetrics and Looker Studio; – Experienced with App Analytics and Mobile Measurement Partner tools: Firebase, Crashlytics, Adjust and AppsFlyer; – Expertise in Big Data tools on Google Cloud Platform: BigQuery, Storage, Pub/Sub, Composer/Airflow, Workflows, Dataform, Functions, DataFlow, Dataprep and Data Catalog; – Proficient in markup, programming and data manipulation languages: MarkDown, HTML, CSS, JavaScript, Node.JS, Python, SQL and RegExp; – Data Management Specialist by USP, MBA in Data Engineering by FIAP, graduate in Database and Analytics by Impacta and Professional Data Engineer Certified by Google Cloud.