Ignition

Ignition is the revenue and cashflow engine for service-based businesses. 

As part of the executive leadership team, I lead the marketing department globally and a team of 20 talented marketers to drive ambitious growth outcomes! If you love technology, building from the ground up and working in a global, world-class team, check out our careers page. www.ignitionapp.com

Global Vice President, Marketing

CMO Alliance

CMO Alliance is a global community where Chief Marketing Officers innovators, advocates, and enthusiasts dedicated to disrupting the B2B space can network, learn, and grow.
Because CMOs are integral to the success of organizations large and small. They're at the center of strategy, execution, and growth. And now they're the heart of our community.

Member

Startmate

Spring21 Coach

Booksy

Genbook acquired by Booksy - May 2021.

Genbook - scheduling, booking + payment software helped over 22,000 small business entrepreneurs grow and manage their business with ease. 

I grew and led a remarkable team of global marketers and activation account managers in the US and Australia to drive revenue growth in a PLS GTM motion.

VP Marketing - Genbook

SiteMinder

Established and led the global product marketing team delivering market intelligence across several markets, GTM strategy, product and feature launches, messaging and positioning, and function enablement to accelerate revenue growth.

Global Product Marketing Director

Established and led a high performance, global team of marketers in content, digital and field to deliver outstanding growth and performance in markets including North America, United Kingdom, Europe, Asia and Pacific. Set a winning marketing strategy and program across channels including paid and organic search, social, display, events, email, content, and PR. Drove scaleable and repeatable performance for two brands, Little Hotelier and SiteMinder, across SMB and Enterprise.

Global Marketing Director - Demand Generation

Led the global Little Hotelier marketing team to deliver the Little Hotelier marketing strategy across several markets to drive leads, pipeline and revenue.

Key achievements:
- Launched new Little Hotelier brand and website to improve customer experience and optimise conversions. 70+% sourced pipeline growth YoY
- Key in selecting and implementing Marketo, a leading marketing automation platform. Migrated all programs and data from Silverpop, ensuring seamless data and process integration to Salesforce. 
- Launched full funnel automated marketing nurture programs globally, accelerating pipeline and revenue.

Global Head of Marketing - Little Hotelier

Took Little Hotelier to market in North America. Grew leads, pipeline and revenue. Experimented with channels to drive a scalable and sustainable acquisition playbook. 

Key achievements:

- Implemented the first fully automated global sales lead nurture program across EMEA, APAC and Americas
- Increased leads and pipeline by over 300% within the first year
- Planned, designed and implemented the first fully fledged content marketing strategy resulting in 25% increase MoM web traffic and blog subscription base increase average 2x MoM

Head of Little Hotelier Marketing

NSK Oceania

Developed, gained acceptance of and delivered the annual marketing strategy, plan and program across multiple product categories for ANZ. 

Key role in the development and execution of the group product strategy for ANZ, and working closely with Channel Partners and Resellers to deliver and market competitive, commercially viable and TGA compliant products and promotions. 

Delivered strategic marketing campaigns around product launches to achieve growth and ROI.

Key achievements:
- 20% average increase in YoY marketing generated revenue across ANZ through highly segmented and targeted campaigns.
- Launched the services business unit's website, generating a 53% increase in service led enquiries, and 27% increase in service revenue to the business.

Product & Marketing - ANZ

Computacenter

Overall responsibility for developing & executing the Computacenter Consumables Business Unit marketing & communications strategy, plan & program. Grew revenue in existing accounts & acquired new customers through highly segmented, targeted marketing initiatives.

Worked closely with key partners and vendors such as Hewlett Packard, Sony & IBM to drive sales across product categories.

Marketing - Consumables BU

BigHand

Overall responsibility included new sectors Marketing & Communications. Assisted in the development & execution of the Market Development Strategy in new sectors including Healthcare (NHS), Property and Finance.

Marketing Communications Exec

HEAT Software

Marketing & PR

Marketing VP @ Ignition | 1 Exit | Ex-SiteMinder, Computacenter, Genbook

I’m a dynamic marketing executive with a track record of scaling SaaS and payments businesses across diverse markets and geographies. From building marketing teams from scratch to designing impactful go-to-market strategies that have helped brands like SiteMinder get to $1B valuations, I’ve driven scalable, sustainable growth for companies like Genbook (acquired by Booksy), Computacenter and Ignition. I pride myself on being an inspiring leader and adept problem-solver, leveraging data to make informed decisions. My adaptability ensures I earn trust swiftly across all organisational levels. I am not afraid to roll up my sleeves and take pride in being able to go deep and wide when it comes to my passion: marketing. 

Expertise: Marketing Strategy | Building High Performing Teams | Board of Director Communications | Marketing Operations | Digital & Product Marketing | Performance & Growth Marketing.

In 2025, Ignition’s customers earned $3.1 billion USD in revenue using our platform. That outcome belongs to them. It also reflects the hard work of teams across Ignition who have spent years removing friction from how service businesses sell, bill and get paid.

Since we started, customers have earned more than $13B through Ignition. Clear proof of the scale and trust built over time.

Proud of our teams. Proud of our customers. And ready to continue the momentum! 👏

Bronwyn Karaoglu

Leading Marketing @ Ignition | CMO | Scaling Global SaaS + Payments to $100M+ ARR | AI-Driven Growth Leader

In 2025, our customers earned $3.1B USD in revenue via Ignition! 💰✨ 

At Inspire - Life Changing Accountants, Ben Walker has experienced real growth by using Ignition for 100% of client invoicing, with payment upfront, always. 

"Since 2013, we went from about $30K a year to now over $4 million in revenue, with Ignition” 

The smartest businesses run on Ignition, so why not yours?

👉 Discover more: https://lnkd.in/g3nsq8G3

#BoomClickPaid #PayDayEveryday #LifeAtZeroAR

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