ClientCircle

-Wrote and published more than fifty blog posts for the ClientCircle website, averaging one blog per week, with more than five blog posts being republished in third-party publications. 
-Filmed, edited, and published seven YouTube videos for ClientCircle highlighting key features of the software.
-Queried user data using SQL to create three case studies showcasing the results our customers have seen using ClientCircle. 
-Built decks for and hosted three webinars for clients and prospects on the topics of cross-selling, connecting with clients regularly, and a special webinar just for customers to show our latest feature enhancements. 
-Helped with ClientCircle's name change and rebrand by updating published copy with our new name and brand, and helping write communications about the rebrand, including a press release, emails to clients and professional contacts, social media posts, and blog posts.
-Ran the content strategy for our holiday card campaign, comprising two blog posts, twenty emails to clients and prospects, and one video.
-Wrote 32 emails to clients as part of our "Did you know?" and "What's new" email series offering tips for using our software and highlighting our newest account features and enhancements.
-Created 29 new templates for insurance agents who use our software to use with clients and prospects spanning emails, texts, and handwritten cards.

Marketing Communications Specialist

-Managed over 100 accounts with a retention rate of 88%
-Onboarded 16 new accounts, including management system integrations and full account software training
-Developed and led training for nine new employees across three departments, comprising over 200 classes and 150 hours worth of content
-Answered technical questions and assisted accounts to resolve their questions while working 3-8 hours of live support each week
-Maintained an all-time Net Promoter Score® of 85, the highest within the account management team at the time of transitioning to a new role
-Wrote 18 blogs on a variety of insurance topics, including retention, reviews, SEO, and cross-selling
-Hosted a webinar on the topic of cross-selling with over 100 people in attendance

Account Manager

-Tracked and interpreted market trends and managed supply chain accordingly throughout year to drive improved business trading decisions, more than doubling sales margin year over year
-Conducted market research analysis and developed positive business relationships resulting in an increased customer base of 50%
-Developed and implemented third party food safety certification program through training of seven employees and over two hundred pages of compliance documentation for a 96% audit evaluation score and a 100% re-evaluation score one year later
-Developed relationships with third party customers and vendors to guide them through the onboarding process, maintaining a customer retention rate of 100%
-Resolved customer concerns quickly and efficiently as primary point of contact for customers
-Developed weekly protein blends to meet required nutritional needs of animals through least cost formulations
-Monitored quality, logistics, risks, and market pricing on a daily basis to negotiate discounts where possible and optimize pipeline inventory to maximize profits and reduce losses
-Supported the financial planning process for my business unit through formulation of financial estimates, cash flow analysis, evaluation of the accuracy of financial reporting, and weekly explanations of budget variances

Junior Trader (Nutritional Services Coordinator)

-Acted as liaison between company and stakeholders through weekly meetings and documented reporting of stakeholders needs and priorities to upper management
-Developed and led projects to improve KPI goal achievement across multiple business units through data collection, root cause analysis, and implementation of creative solutions while working within a zero based budget
-Supervised and mentored group of four team members, including training, evaluation, conflict resolution, and coordination of work place strategy for daily responsibilities within the facility
-Completed 60+ hours of leadership training on company values, communication, problem solving, team cooperation, diverse workplaces, and building professional relationships
-Performed thorough inspections and internal audits of partner farm facilities on a regular basis as a field representative to provide corrective actions where needed and offer technical advice on improvements to maximize quality and production
-Reduced DOAs (dead on arrival) by 0.4% in Live Haul Transportation Department through a cause of death assessment that evaluated transportation and equipment functionality 
-Developed and led project in Breeders that improved rooster management and fertility through increased uniformity in the areas of weight, body condition, feather loss, and vent use

Management Trainee Program

Iowa State University - Department of Residence

-Organized and executed inclusive events to engage the Residence Hall community while promoting academic success and personal skill development
-Facilitated Residence Hall discussion nights based on relevant topics and issues in order to better understand and appreciate human differences
-Empowered residents to resolve conflicts within their community and personal lives
-Collaborated with fellow staff members to ensure the safety and success of all residents

Community Advisor

Iowa State University - College of Agriculture

-Collaborated with team to conduct nutritional lab experiments using scientific techniques regarding applied poultry nutrition, including LECO analysis, calorimetry, and digestibility assays
-Prepared and communicated research reports based on experimental data results to manager
-Evaluated overall health of birds, including safe handling and feeding according to nutritional needs
-Conducted supervised nutritional research experiments in which poultry flock was assessed on digestibility of ingredients, feed intake, and resulting performance

Undergraduate Research Assistant

Maharastra Cultural Exchange

-Conducted cultural research in Pune, India via surveys and personal meetings in order to improve marketing strategy for Maharastra Cultural Exchange Program
-Provided superior customer service and follow up regarding questions and concerns with the program

Cultural Research and Marketing Analyst

Iowa State University - New Student Programs

-Served a diverse group of more than 6,500 students and 9,000 family members during summer orientation programs 
-Completed over 100 hours of training related to public speaking, academic success, diversity, and customer service
-Presented information to 400 students and family members in a panel format
-Planned and facilitated an interactive event for over 3,000 new students during the Iowa State welcome program

Orientation Leader

Building relationships is my business. I've never met a person whom I couldn't learn and grow from.

I believe in honesty, empathy, and genuinely treating every person well. I have gotten to work closely with front-line workers in the food production industry to insurance agents around the country to executives at Fortune 200 companies throughout my career. I have found that at the end of the day, most people just want to build connections and achieve their goals. 

A long-term investment in people is a long-term investment in growth. Let's grow together.

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Brooke Eaton's Linkedin Analytics

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