Brooke Boser

Coach B Life and Wellness Coaching

I am a life coach and self-development expert dedicated to helping individuals achieve their personal and professional goals. As a passionate advocate for self-discovery and growth, I believe that everyone has the potential to live a fulfilling and satisfying life.

I have been on my own journey of self-discovery and growth for 10+ years, studying teachers like Brene Brown, Tara Brach, Susan Cain, Karen Walrond, and more. My journey into life coaching began in the fall of 2022 while I was taking a brief pause on my career. During that time, I realized that I wanted to help people discover their purpose and live their best life. After years of working in various industries, I realized that my true calling was to empower individuals to reach their full potential. I am now committed to helping individuals become the best version of themselves through my coaching services.

Check out my website at www.coachb.co

Life and Wellness Coach

Calgary Board of Education

Planning Analyst

Vovia

Led a results-oriented, data-driven team of Analysts in order to help plan and execute integrated analytic strategies for our clients. Vovia is a leading marketing, media, and data analysis agency. They believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, everyone is supported, and is doing meaningful work together.

In this role I was responsible for:

∞ Leading a team of highly skilled specialists in analyzing and interpreting data and external research, extracting insights, linking to strategies, and communicating compelling summaries of findings to drive results
∞ Maintain a high technical understanding of digital analytics implementation strategies & tagging methodology
∞ Developing client metric and KPI strategies
∞ Report construction using the latest data visualization tools

Key Projects Completed in this role include:

∞ Evolved our client reports from a manual process using MS Excel / Powerpoint to an automated process using Google BigQuery / DataStudio. This reduced our reporting time from 7+ days to output to 3 or less days.
∞ Built an internal data lake by deploying an ETL (Extract Transform Load) tool to grab media data from various platforms and store it in a secure location in the cloud.
∞ Created a structured data system within the cloud using BigQuery tables and SQL programming in order to provide real-time reports to both internal and external stakeholders.
∞ Built a custom budget pacing solution for our internal media teams within Google DataStudio
∞ Integrated client sales and lead data with media and website data in order to calculate real returns on investment for marketing dollars
∞ Tagged and tracked website activity using both basic and advanced scripts in Google Tag Manager

Technical Skills: Google Analytics Certified, Google Sheets / MS Excel Functions, Regular Expression, R Programming, SQL, JavaScript, Google DataStudio, Power BI, Tableau, Google BigQuery, CSS / HTML

Director, Marketing Intelligence

Leading a results-oriented, data-driven team of Analysts in order to help plan and execute integrated analytic strategies for our clients. Vovia is a leading marketing, media, and data analysis agency. We believe that success comes from focusing on our people, creating an environment where everyone is free to be themselves, everyone is supported, and is doing meaningful work together.

Marketing Intelligence Manager

In this role of Marketing Intelligence Specialist, I design, develop and deliver analytics solutions for Vovia’s wide client roster. I work collaboratively with other marketing intelligence specialists and also channel specialists (SEM, SEO, CRO etc.) to define and implement analytics strategies designed to deliver actionable insights.

Primary Responsibilities:

★ Design marketing and analytics tracking strategies and implement these through Google Tag Manager (GTM)
★ Create client metric and KPI strategies that align with the client's goals
★ Build clear and digestible executive reports that show clear KPIs such as CTR, CPC, Cost per Conversion, ROAS, Total Revenue, etc.
★ Build data visualization dashboards through Google DataStudio
★ Interpret data and external research, extracting insights, linking to strategies, and communicating a compelling summary of findings to drive results
★ Competitive research, as well as drive improvement and performance by providing recommendations for digital tool enhancements
★ Crafting a holistic attribution strategy
★ Work collaboratively with other marketing analysts and specialists from all digital marketing verticals
★ Thought leadership, problem solving with an eye to future opportunities

Senior Marketing Intelligence Specialist

LTIA Consulting, Inc

2013 - Present: (1) Providing Web and Digital Marketing Measurement, Analysis, and Reporting Solutions to startups, agencies, and large-scale companies. (2) Providing Social Media Strategy & Management to entrepreneurs and small businesses around the globe. (3) Providing Digital Marketing Project Management for small and large scale events.

2010 - 2013: Providing IT Business Analysis and Project Management Consultation to Calgary's Energy Sector.

Founder / CEO

I help business owners feel confident in their online marketing activities by providing strategic and insightful advice based on current market conditions.

I am passionate about web and digital marketing and its influence on consumer decision-making. The Internet has now become the first (second, third, fourth) touchpoint between companies and consumers. My job is to help small businesses and entrepreneurs make the most of this touchpoint. 
 
I do this through:
 
★ Customized Marketing Solutions - every client deserves their own strategy
★ Transparent Pricing - We decide on a price before we start and nothing changes after that
★ Open Communication - Everyone is kept in the loop
★ Dedicated Resource - No more keeping track of who to communicate with because it’s just me!
 
I consider each business relationship a partnership. I listen to your needs and work with you and your team to come up with the best solution for you and your company. If this sounds like what you're looking for please contact me and we'll get started.

MY SERVICES:

★ Digital Marketing Strategy Planning ★
★ Digital Advertising / SEM Services ★ 
★ eNewsletter Marketing ★
★ Analytics & Reporting ★
★ Coaching / Consulting ★ 
★ Digital Marketing Workshops ★

Sound like a great fit? Contact me at brooke@brookeboser.com right away for a phone or coffee meet-up. I would love to hear from you.

Web & Digital Marketing Consultant

TEDxYYC

TEDxYYC is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. As Co-Chair of the Organizing Committee, I ensure all lines of communication are open, all team members are supported, and all tasks that need to be completed leading up to event day, on event day, and after event day are executed.

Areas of focus include:
- Project Planning & Critical Path Management
- Ensure Alignment with Goals & Purpose of TEDxYYC
- Supporting Team Leads & Team Members
- Progress Reporting to the TEDxYYC Board Members
- Execution of a successful and inspiring TEDxYYC event

Co-Chair, Volunteer Organizing Committee (Volunteer Position)

TEDxYYC is an annual event where some of the world’s leading thinkers and doers are invited to share what they are most passionate about. I work with the Communications & Marketing team to ensure a sound strategy is developed and executed in order to engage our offline and online communities effectively.

Areas of focus include:
- Project & Team Management
- Traditional Marketing Strategy & Execution, plus Media Relations
- Digital Marketing Strategy & Execution
- Digital Advertising on Facebook, Twitter, LinkedIn, Google Adwords, etc
- Social Media Influencer Engagement
- Design Management of all Digital Assets (Event Day Slides & Videos) and Print Assets (Banners, Signs, etc)
- ROI / KPI Measurement & Analysis

Marketing Manager & Communications Lead  (Volunteer Position)

Mount Royal University Continuing Education

I currently teach an Introduction to Google Analytics course at MRU. See below for course outcomes.

Introduction to Google Analytics
★ Determine what data you should measure on your website and why
★ Get introduced to Google Analytics and its layout
★ Define important Google Analytics terms (For example, Sessions vs. Users)
★ Discover the different reports available to you
★ Have some free time to view the data for your website and ask questions

Instructor

The New Media Group Inc

Working with the talented team at The New Media Group, I weave the skills of the team and my own expertise together to craft, execute and measure ongoing digital marketing deliverables. Ensuring the utmost in quality is adhered to, I'm also responsible for getting things done on time and on budget.

Responsibilities Include:

★ Work with the team to create, plan and execute digital marketing projects
★ Provide project management, quality control and quality assurance
★ Liaise between contractors and vendors to complete project goals
★ Act as an ambassador to the organization,­ actively contributing to brand building and engagement with the community via social channels
★ Stay on the cutting edge of relevant developments in Site, Search & Social Marketing
★ Ongoing collaboration with the President to create & execute best practices across all areas of the organization

Tools: Basecamp, Infusionsoft, Google AdWords, Mailchimp, Wordpress, Joomla, and others

Digital Marketing Manager

Zana Fund

Online Community Management Activities Include:

Delivery of a full Social Media Strategy Plan
Set up & Optimization of Facebook, Twitter, LinkedIn Profiles
Content Curation
Ongoing Community Management on Facebook, Twitter, LinkedIn
Use Hootsuite for Community Management
Web Analytics & Reporting

Online Community Manager (Volunteer Position)

Suncor Energy

As a Business Analyst, I providing analysis, support, and recommendations to users for software applications in the final stages of the Application Lifecycle. This includes data extracts, data migration, application archiving, and application decommissioning within the Suncor application infrastructure.

Responsibilities Include: 
~ Liaising with different groups under the IT Application Infrastructure umbrella in order to align actions on decommissioning applications no longer used within the company
~ Leading the development of the Operational Application Decommissioning Team as a new entity within Suncor IT
~ Documenting new processes as steps / actions are identified within the Operational Application Decom lifecycle
~ Develop reports for stakeholders to highlight progress and value-add benefits of the new Operational Application Decom team

Tools: Sharepoint, Livelink, MS Excel, Aris, ITASM, SCCM, SDAP

IT Application Analyst / Business Analyst Consultant

Robert Scott Group Inc.

Provide IT Consulting Services to Suncor via the Robert Scott Group

IT Consultant

As a Life and Wellness Coach, my purpose is to guide and support individuals on their journey towards holistic well-being. 

With a compassionate and personalized approach, I empower my clients to overcome obstacles, cultivate self-awareness, and make positive lifestyle changes. Through deep listening, goal-setting, and mindset shifts, I help them unlock their full potential and create a life of balance, purpose, and fulfillment. 

With expertise in areas such as stress management, self-care, and personal growth, I am committed to fostering lasting transformations. 

Let's collaborate to achieve your wellness goals and ignite your inner spark for a vibrant and meaningful life. 

Visit my website at www.coachb.co to learn more.

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