Bruce Clark's Linkedin Analytics

I research, write, speak, and consult on managerial decision-making and metrics, but have increasingly become engaged with the use of GenAI in higher ed and business. Writing on LinkedIN and at Medium (https://medium.com/@bruceclarkprof). You may access my academic research at Google Scholar (https://scholar.google.com/citations?user=5cl3KfIAAAAJ&hl=en&oi=sra) Posts and writing in all these venues do not represent the views of Northeastern University. Specialties: Marketing Strategy and Marketing Metrics. And maybe GenAI!