Snöball - Event Marketing

Snöball is an event marketing platform that enables your audience to extend the events reach through referral marketing from exhibitors, speakers, and attendees. We give your marketing messages social momentum, helping them go farther, converting them faster, and lowering campaign costs.

Vice President of Growth

Kanope Fragrances

Co-Founder

CDL-Montreal

Strategic Planning, Marketing Plan, Strategic Partnerships, Venture Recruitment, Venture Management, Quantum, AI, Web3

Consultant

e180

Experienced marketing executive with a track record of driving growth and innovation. Skilled in developing and executing marketing strategies, leading cross-functional teams, and launching new products and services. Proven ability to generate measurable results and drive revenue growth.

Responsibilities:
- Develop and execute marketing strategies to drive growth and innovation across the company
- Lead and manage a team of 13 marketing and product innovation professionals
- Work closely with sales, experience, and dev teams to create and execute the annual marketing plan and strategy, using data and reports to make evidence-based decisions.
- Define, set and track KPIs for each department, ensuring that marketing activities align with P&L and contribute to business objectives
- Drive lead generation through innovative GTM and partnerships
- Stay up-to-date with market trends and customer needs, and use this knowledge to launch new products and services to drive new revenue streams and stay ahead of the competition.
- Develop and implement a complete brand repositioning to drive brand awareness and recognition.
- Identify and assess new marketing technologies to improve business operations
- Manage content, SEO and social media strategy (+200%) to engage with customers and promote the brand.
- Manage governmental programs and funding, as well as legal affairs.

Achievements:
- Generated $1M+ in new revenue streams with new products and services (Everyday, Coached, Do-It-Yourself).
- Achieved 40% annual growth on lead generation and pipeline value.
- 10% higher retention rates and increased customer satisfaction.
- Successfully repositioned the brand, resulting in increased brand awareness and recognition.
- Scoped, assessed, and selected new marketing technologies to improve business operations (Hubspot, G2, Navattic, Pandadoc, and Generative AI)
- 10% higher retention rates and increased customer satisfaction.
- Webby Nominee and G2 Leader.

Chief Marketing Officer

Drive company's social mission and economic performance in closing new projects to bring collaborative learning to events, communities and companies all around the world. 

Sales strategy
•	Design and implement strategic plans and business models to reach company’s objectives.
•	Assess costs, competition, and supply and demand to identify selling prices.
•	Estimate sales volume and profit for current and new products.

New business and Key Account Management
•	Generate new business and cultivate lasting relationships with customers to grow customer loyalty.
•	Identify key partnerships and build dedicated programs
•	Interviews with clients and prospects to better understand their business needs and goals.

Sales Operations
•	Define KPIs and generate detailed and accurate sales reports.
•	Develop and promote weekly, monthly and quarterly sales objectives and tactics.
•	Define new processes to increase team's efficiency

Team Management
•	Lead and motivate sales and partnerships team to improve customer service and reach company’s objectives, both social and economic.
•	Establish a sales training program to train new employees and develop existing team skills.
•	Meet with sales managers to assess company performance and define next actions

Head of Revenue - Sales and Marketing

Head of Sales and Partnerships

Sales activities and business intelligence
• Generate qualified opportunities, build proposals for clients, close sales, and collaborate with production and tech teams to ensure smooth execution of projects
• CRM management, KPI and dashboards creation to improve sales process efficiency, use of data to define priorities 

New business development 
• Establish new accounts by proactively seeking and contacting potential clients
• Identify and rank the most relevant market segments, key players, and assist in refining offerings to create solutions for clients

Account management 
• Nurture existing clients’ relations and seeking new ways to add value, build relationships, improve processes, and encourage recurrent business
• Deepen understanding of key market segments as well as geographic markets by monitoring trends and staying informed on competition

Enterprise Account Executive

Club de Consultation en Management (CCM) - HEC Montréal

Event industry/VR
Market studies, positioning map, strategic recommendations, action plan

Team management of 4 consultants 
Organisation of work, customer relations, interviews, summaries and reports

Senior Consultant Team Lead

SYNLAB International

Business development and key account management
• Territory sales development 
• Budget management (pricing, costs, EBITDA, trends, forecasts)
• New markets development (business models, communication and prospecting)
• Technical advices, environmental management and public tenders

Marketing and communication manager
• Budget administration
• Partnerships, public relations and event management 
• Marketing plan, performance indicators, database 
• Website, social media, newsletters, surveys 

Business process improvement
• Project manager on new CRM implementation 
• Responsible for IT services migration during the move
• Customer platform expansion
• Change management and in charge of internal training sessions

Sales and Marketing Manager

Reed Expositions France

Sales management for trade shows (grew my portfolio from 2M$ to 10M$ in 5 years)
• Enterprise account management
• Junior sales manager and sales assistants’ recruitment and training
• Part of annual budget preparation 
• New markets development (business models, commercial offers)

Business process improvement and strategy
• Project manager on new technologies’ presence (partnerships and public relations)
• International RELX workshop to define new strategies
• Team member for international CRM migration (SalesForce versus IFS)
• Market studies, indicators

Event management
• Exhibition services management
• Managing budgets and selecting suppliers
• Team coordination and planning follow-up
• Technical advises to companies for organization and communication

Event management
Outsourcing and suppliers' relations
Contracts negotiations
Subcontractor planning organization

Event Manager

Data analytics
Market research, interviews, reports 
Identification, implementation and monitoring of performance indicators

Marketing Manager

AlyXAN

Development of FT-ICR particle detection prototype 
Component calculation and test simulation 
Data analysis and process improvement

Test Engineer

Mission-Driven | Growth Strategist | Empathic Leader

Sales and marketing leader with 15+ years of experience in North America and Europe. Event industry holistic vision through various roles and responsibilities. 

Performance and results oriented, successfully proven high new business results and key account management. 
Well-developed communication and interpersonal skills combined with solid analytical capacities
Strong public relations, client presentations and negotiation abilities 
Focused on customers’ satisfaction and development of new revenue streams

Dynamic and proactive team leader as a participative management supporter
Full commitment to achieve change management and execute operational improvement

Curious and passionate about everything. Space exploration fanatic, travel addict, geek, sports fan, music and arts lover.

I'm a big dreamer and strategic thinker but also hands on to execute and deliver. At some point, you need to land the plane. 

And because life is too short, I'm also cofounder of a natural perfume shop!

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