The Coca-Cola Company

Commercial Strategy and Execution multicounty role focused on Trade-marketing, RGM and Commercial Capabilities

Commercial Leadership Director for Brazil, Argentina, Chile, Bolivia; Paraguay e Uruguay

- Lead a complex and multi functional Franchise System of 9 bottlers ensuring alignment of national strategy in a total beverages portfolio context, based on a clear governance
- Managed multiple stakeholders internally and externally to clear communicate company strategy and drivecollaborative agenda with customers
- Lead Overall omni-channel strategy Sales Management for multiple channels and customers. Currently, managing a customer of over R$ 1,6BI in Revenue 
- Conceptualized multiple Business Plan & Strategy for both On Premise and Off Premise channels
- Drove business growth truth agile multidisciplinary teams focused on profitability and edge creation
- Lead Turnaround & E-Commerce of Customer Service area for The Coca-Cola System in Brazil
- Lead Digital transformation Journey for Customer Service area
- Product Innovation and New Business Development for Customers

Senior Key Account Manager

- Enhanced business profitability by driving P&L and DMI investment strategy allocation and portfolio strategy
- Lead Revenue Growth Management agenda connecting customer centric initiatives to drive growth
- Built affordability strategy to drive business growth in a challenging environment

Senior Trade Marketing Manager

- Drove business growth and profitability growth by implementing Revenue Growth Management Strategy
- Lead high performance team of 8 people
- Conceptualized Business Plan Strategy integrating Sales and Marketing

Senior RGM and Commercial Planning Manager

- Conceptualized an Integrated Planning process for the Entire Brazilian Coca-Cola System, including all theBottlers and main suppliers, creating a customized and certificated process to achieve the long term businessstrategy
- Drove Strong economic gains by reducing inefficiencies across the value chain
Project

Supply Chain & Demand Planning Manager

Combined practical experience as executive of FMCG industry with strong academic background in two different Masterin Science degrees on Economics in Brazil and Operations Management in a top university in the UK

Management Professor at FGV

Grupo Industrial João Santos

Project Management Consultant

Universidade Federal de Pernambuco (UFPE)

Professora Convidada MBA Executivo

Coca Cola Guararapes Ltda

Planning Specialist

Gerdau S.A.

Logistics

Philips Ibérica Madrid

Marketing

LG Philips

Versatile and result-oriented professional with international exposure and solid academic and practical experience in growing the business by leading teams and projects for more than 20 years in Sales & Trade Marketing, Strategy, Planning and Supply Chain in large multinationals companies such as Coca-Cola, Philips and Gerdau in Brazil and abroad. Curious and passionate about D&I and developing the leaders of the future

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