meutudo.

My main responsibilities at the company are:

- Expand the CRO area;
- Root the experimentation culture;
- Manage and participate in the experimentation program;
- Coordinate tasks and people involved in the experimentation process;
- Work with the marketing, design, development and product teams to ensure the optimization of the journey, focused on more conversion and efficiency.
- Make the company more efficient.

CRO coordinator

Responsible for optimizing the user's journey who accesses digital communication channels until contracting the service in the app.

Meutudo's first CRO professional. Aiming to develop the department and bringing the benefits of CRO to the company.

Technical skills used:
- Web analytics;
- User research;
- CRO research;
- Hypothesis creation;
- Conducting experiments (A/B tests);
- Results presentation.

Main tools used:
- Google Analytics;
- Google Tag Manager;
- Google Optimize;
- Google Data Studio;
- Hotjar Observe and Ask;
- Google Sheets.

Senior CRO analyst

Maeztra

Coordenation of the CRO area at Maeztra.

Main activities:
- Planning and monitoring OKRs;
- Team management;
- Task management;
- Performance analysis;
- Process implementation;
- Data Analysis;
- A/B Testing.

CRO Coordinator

I worked in dedicated Squad on a long-term project for a specific client.

My main tasks:
- Data collection in Web Analytics, Heat Maps, secondary data and heuristics/UX analyses;
- Analysis of information and survey of hypotheses;
- Prioritization and execution of A/B Tests;
- Analysis and presentation of results;
- Audience research.

Most used tools:
- Crazy Egg/Hotjar for heat maps;
- Google Analytics for Web Analytics;
- Google Tag Manager for implementing tools;
- Google Optimize for A/B testing.

Intermediate CRO Analyst

Responsible for increasing the ROI of M3 customers by improving the conversion rate of their E-commerces.

My main tasks:
- Survey of Web Analytics, Heat Maps, secondary data and evaluations in heuristics/UX;
- Analysis of information and survey of hypotheses;
- Prioritization and execution of A/B Tests;
- Analysis and presentation of results.

Most used tools:
- Crazy Egg/Hotjar for heat maps;
- Google Analytics for Web Analytics;
- Google Tag Manager for implementing tools;
- Google Optimize for A/B testing.

CRO Analyst

Avanti E-Commerce | Digital Marketing

Responsible for increasing the ROI of Avanti's customers by improving the conversion rate of their E-commerce.

- Research of data in Web Analytics, Heat maps, secondary data and heuristic analysis;
- Data analysis and hypothesis creation;
- Prioritization and execution of A / B Tests;
- Analysis and presentation of results.

Independent

I help to achieve more expressive results and reach their goals, helping companies to have a vision and professional marketing actions. I help them plan both by making inquiries and indicating improvements or actions along with them.

Marketing consultant

Agência Mito

Customer Success Leader in the implementation part (onboarding). I had the challenge of keeping a team working towards the objective of making every client that arrives at MITO be prepared to walk the path of success.

I was responsible for the progress of all customers who hired MITO. We structure the client's business and deliver someone prepared to succeed in digital marketing.

I led the team responsible for implementing the service sector.

Head of Customer Success

Customer success with more success cases from Agência Mito. I served more than 40 clients in this role.

Focus on personal and team development. Strong learning about, Content Marketing, Social media, Social Media Ads, Copywriting, Crises management and time management.

Training of 53 people (to date) throughout their career.

Marketing Consultant

Jornada ao Sucesso

Organizava e redigia conteúdos, com o intuito de trazer informação relevante para pessoas que amam o
empreendedorismo, assim como eu.

Redator e criador

Agência Butterfly

Atuei neste mercado tão disputado do marketing e pude experienciar diferentes áreas, desde o planejamento estratégico até as campanhas publicitárias, realizando análises de resultados através de Google Ads e Facebook Ads

Sócio proprietário

Harley-Davidson Motor Company

Realizei cursos de treinamento para aprender as técnicas de vendas desejadas pela empresa.

Minha função era vender motocicletas, fazia apresentação de vendas, coletava leads de potenciais clientes, fazia acompanhamento, negociação e cuidava de toda a documentação para a venda das motocicletas. Também efetuava vendas na boutique e acessórios para motocicletas. Fazia entrega técnica das motocicletas e meu objetivo era que o cliente saia o mais satisfeito possível com a sua aquisição.

Consultor de vendas

Lingerie by Marrie

Como fundador da empresa fui responsável pelas seguintes tarefas:

-Controle financeiro: controle de capital de giro e ciclo operacional, controle do
fluxo de caixa, análise de demonstrações contábeis, emissão de nota fiscal,
cobrança, pagamento de contas, controle de custos, controle de estoque e
demais projeções financeiras;

-Marketing: criação e análise de conteúdo, redes sociais, geração de leads,
configuração e desenvolvimento básico do site da empresa, relacionamento
com clientes e fornecedores, análise de métricas de marketing, criação de
campanhas Google Ads e Facebook Ads.

-Produção: planejamento de compras, controle de materiais, negociação com fornecedores, produção de peças;

Além disso fiz o planejamento estratégico da empresa também. Como todo empreendedor, faço de tudo um pouco.

Specialized in CRO with experience in several disciplines that were fundamental to technical knowledge: Web analytics, Data Analysis, Market Research, A/B Testing, Traffic Management, Content Creation, Ecommerce, People Development, Team Management, Entrepreneurship, Sales and Marketing.

Graduated in Business Administration from the Federal University of Santa Catarina (UFSC). A have the CRO certification by CXL.

Self-development, analytical profile and organization were and are fundamental to get where I am today.

Does stagnation exist? Either you are evolving or you are regressing!

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