Bryan Dooley's Linkedin Analytics

B2B buyers don't want more noise. They want relevance, timing, and a reason to care. I build demand generation systems that respect the buyer and generate revenue teams can measure. That means aligning with Sales, tightening operations, and building content and campaigns that move deals, not just impressions. At Sesami, I drive demand generation strategy across North American markets. That includes multi-channel campaigns, paid programs, and full-funnel content that supports enterprise sales motions. I also partner closely with product, sales, and RevOps to make sure our GTM strategy reflects what’s actually happening in the field. Prior to this, I overhauled ARCA’s marketing engine, increasing MQLs by 60 percent and pipeline by 35 percent in less than a year. I’ve implemented HubSpot at scale, launched ABM campaigns that broke through to previously unreachable accounts, and eliminated lead loss through better automation and tighter sales handoff. I treat marketing as a revenue function. My focus is on real influence, measurable impact, and programs that help close deals, not just generate clicks.