Service Express

Director of Revenue Operations

Revenue Operations Manager

Marketing Operations Team Lead

Sales and Marketing Operations Specialist

LeanLogistics

•	Develop and maintain custom reports and dashboards in Salesforce.com to provide business intelligence for multiple departments
•	Ensure Salesforce.com data accuracy including updating, de-duplication, importing and exporting records and ongoing maintenance
•	Work collaboratively with stakeholders to customize Salesforce.com to meet business needs and increase efficiency while maintaining standardization
•	Provide appropriate data access and security by maintaining the role hierarchy, profiles and other security options within Salesforce.com
•	Assist in end user training, including developing training materials and documentation
•	Design effective marketing campaigns to drive business growth
•	Measure marketing campaigns, lead generation activities and the sales process through analytics, reporting and dashboards
•	Manage all marketing campaigns with Marketo marketing automation technology to drive lead generation

Salesforce Certified Administrator and Marketing Automation Administrator

•	Create and monitor Sales and Marketing reports and dashboards in Salesforce.com (CRM), providing visibility to leads generated, sales opportunities and new customers
•	Analyzed marketing campaigns and activities in Pardot Marketing Automation tool to improve marketing ROI, metrics and reporting
•	Collaborated with a team to implement a Revenue Performance Management tool called Marketo; transitioned all assets, campaigns and data from old marketing automation tool successfully 
•	Consistently surpassed quota for leads generated, by developing a proven process that produced high quality leads

Lead Generation Specialist

One Communications

•Cold called potential customers on a daily basis
•Administered marketing campaign for direct response email that resulted in an increase in sales
•Constructed a Sales Predictability Model
•Marketing campaign resulted in an increase and growth in sales

Marketing Intern

Results-driven leader with over a decade of experience contributing to Service Express’ substantial growth (from $50M to $360M) through strategic go-to-market initiatives and global expansion. Passionate about driving performance, fostering a strong organizational culture, and providing clear strategic direction. Proven track record of developing high-performance teams and helping organizations achieve exceptional results

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