Bryan Braddy's Linkedin Analytics

I’ve spent nearly a decade and a half in the world of training, user adoption, and change management, helping people not just learn new software—but actually use it. Because, let’s be honest, buying a powerful Martech tool is one thing. Getting people to adopt it? That’s the real challenge. As Director of User Adoption, I lead a team that blends training, user support, and communication into a holistic strategy designed to make change stick. My job isn’t just about teaching features and functionality—it’s about guiding users through transformation, helping them shift behaviors, and making sure the expensive software they’ve invested in actually delivers value. I’ve worked with 25+ Fortune 500 companies across industries, tackling the common pain points of system adoption, process alignment, and organizational change. My approach is rooted in change management principles, ensuring that users don’t just go through training but truly integrate new tools into their workflow with confidence. Along the way, I’ve earned certifications in Aprimo, Workfront, censhare, and other enterprise marketing technologies—because knowing the software inside and out is just as important as knowing how to teach it. At the core of it all, I believe that successful user adoption is less about technology and more about people. Change is hard, but with the right approach, the right training, and the right support, it doesn’t have to be.