25+ years of business optimization experience.

I help businesses stop guessing and start growing by aligning their customer story with their success story.

For over 20 years, I’ve worked with companies from scrappy startups to Fortune 500 giants to turn data into decisions and browsers into buyers. As co-founder of BuyerLegends, my mission is simple: make marketing human again, using storytelling, analytics, and customer-focused design.

I’m a bestselling author of Call to Action, Waiting for Your Cat to Bark?, and Be Like Amazon, books that topped The New York Times and Wall Street Journal lists. These books didn’t just sound smart, they helped businesses get smarter about how to engage, convert, and retain customers. My next title coming in the summer of 2025 is “I Think I Swallowed an Elephant: The Stories We Sell, The Success We Build.”

Named an IBM Futurist and one of eConsultancy’s Top 10 UX Gurus, I’ve delivered keynotes at Shop.org, DreamForce, and dozens of global stages. My goal has always been the same: turn complex ideas into simple, actionable strategies that drive real growth.

Beyond the boardroom, I’m co-owner of A Place At Home, North Austin, where we help seniors, veterans, and people with disabilities live with dignity and care. I also co-chair the Round Rock Chamber of Commerce Ambassadors and host the Rock Solid: Round Rock Business Leaders podcast, where local stories fuel local success.

Your business has a story. Let’s make sure it’s one your customers want to be part of.

Just got my hands on AI-POWERED CONTENT MARKETING AND SEO by my brilliant friend Catherine Seda. I can’t wait to dig in.

We’re at a pivotal moment. Every brand today needs to rethink how content is created, optimized, and delivered in an AI-driven world. This book doesn’t just ride the wave of AI hype. It breaks it down with strategic clarity, insight, and integrity. I keep seeing some shocking disconnects between what the brand thinks of themselves and what AI thinks of them. 

Catherine explores what matters most: not just how AI changes marketing, but how we must adapt our thinking, our systems, and our standards.

If you’re navigating the future of brand, content, and visibility, this is a must-read.

Grab your copy here:

Bryan Eisenberg

Persuasion Architect | 25+ Years Helping Brands with the Stories They Sell (Google, Disney, GE, Chase, HP) | Keynote Speaker, Customer Experience and Transformation. NY Times Bestselling author

Open article: AI-Powered Content Marketing and SEO by a.co

It’s hard to believe the amazing conversations I have been blessed to have this past year since launching Rock Solid Round Rock with Brent Pierce and Bill Combes.  

We are officially celebrating a years worth of episodes that have been released. We still have many more that will be published in the months ahead as we continue meeting with leaders in the Central Texas community.

Rock Solid was born out of a Round Rock Chamber event, in one of the fastest-growing communities in America. Williamson County’s total appraised value nearly doubled from $89.1 billion to $184.4 billion in six years, and 12,558 new small businesses opened during that same period, even before the full economic impact of Samsung’s massive expansion is reflected.

This surge of growth, entrepreneurship, and investment has made Round Rock a proving ground for the future of Central Texas and the country. The podcast exists to capture the stories behind that momentum; giving founders, civic leaders, and innovators a platform to share how they’re shaping a region that’s expanding faster than almost anywhere else in the country. If you are curious what makes a vibrant community thrive, then tune in to our episodes.

https://lnkd.in/gmkc7Fmq

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It is very easy to let life weigh you down, but sometimes all you need to do is change the story.

Companies routinely have Revenue Blind Spots that cost them 10-30% of their revenue. Optimization expert, Bryan Eisenberg and his brother Jeffrey have helped companies increase sales by over a billion dollars using their Persuasive Momentum framework. They coach and train hundreds of companies like Google, NBC Universal and Health Insurance Innovations. They help sell products as diverse as SaaS software, eyeglass frames and pig sperm. They help you to anticipate what customers need and how to innovate, staying ahead of them.

Bryan Eisenberg the co-founder of BuyerLegends and is the co-author of the Wall Street Journal & New York Times bestselling books “Call to Action”, “Waiting For Your Cat to Bark?”, “Always Be Testing” and "Buyer Legends: The Executive Storytellers Guide". Bryan has been the keynote speaker for Shop.org, Direct Marketing Association, E-consultancy, Microsoft, the Canadian Marketing Association and hundreds of other events across the globe. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of several venture capital backed startup companies (ie. Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa etc.).

Bryan, an award winning blogger and author, was recognized by eConsultancy members as one of the top 10 User Experience Gurus,  a winner of the Marketing Edge's Rising Stars Awards and a member of the inaugural iMedia Top 25 Marketers.

Bryan has been featured expert by The Wall Street Journal and the The New York Times and been quoted in Advertising Age, CNN, Forrester Research, Jupiter Research, Miami Herald, Publish, Internet Advertising Report (IAR), Chicago Business Tribune, Inc Magazine, Entrepreneur, Target Marketing, DM News, Microsoft’s bCentral, Smart Money & Internet Retailer for his thought leadership in the critical area of internet marketing and landing page optimization & online conversion rates.

“You would not believe the motherload I just dropped.”

That line. From a woman in pearls, sitting on a toilet in a cocktail dress. It didn’t just launch a product. It launched a movement. It did something AI can’t.

It made your brain connect the dots. No graphic. No gross-out. Just tension between elegance and excrement. And your mind had to resolve it.

That wasn’t just a funny line. It was persuasion at the level of instinct. Our brains crave closure. They fill in missing pieces. That’s why the best stories are the ones we help complete. The ones that make us feel smart. Seen. In on the joke.

Poopouri didn’t win by listing ingredients or scientific breakthroughs. They invited us into a moment. A taboo one. They let us finish the punchline.
We laughed. We shared. We remembered. The result? A bathroom product became a brand people talked about at dinner. That’s not luck. That’s layered, emotional storytelling built to spread.

It works because it feels human. And that’s something AI can’t replicate.

Real persuasion happens in the space between what is said and what is implied. Between the brain’s need to know and the joy of figuring it out. So, are you giving your audience a story they want to finish?

Because the biggest “motherload” in marketing isn’t over when the ad ends.
The story leaves just enough scent behind to let the brain do the dirty work.

Tired of marketing tactics that feel like copy-paste nonsense? Regurgitated AI slop? Sick of playing catch-up while your competitors shape the narrative?

Good. Because the rules have changed, and so has the game.

On December 11 and 12, I’m joining a powerhouse lineup at the Strike Marketing Summit , a virtual event built for second-act founders, B2B creators, and marketers who are done blending in.

We’re not here to talk trends. We’re here to compress twelve months of momentum into one focused strike.

I’ll be speaking on: “The Stories We Sell: Why AI Can Polish, But Only Humans Spark Belief.”
Because stories still drive markets. And belief still beats automation.

But I’m not coming alone.

You’ll also hear from:

	•	Russ Henneberry, the content strategist behind multiple 8-figure growth engines
	•	Audra Carpenter, founder of Content Hub OS
	•	Darrell Vesterfelt , VP of Growth at Mighty Networks
	•	Pablo Gonzalez, architect of podcast ecosystems at Vendoroo
	•	Sheriff Subair, Head of Marketing at HeySummit
	•	Rachel Starr, founder of the coCreator Society
	•	Chris Stanley, founder of Mini Book Publishing
	•	Eduardo Ortiz Ramírez, CEO of We Are The Robots
	•	Kevin McGrew 🚀 , founder of Everzocial
…and more movement-makers who aren’t talking about change. They’re building it.

What you’ll walk away with:
	•	A storytelling system to launch and lead your own category
	•	A virtual summit strategy that strikes like a message missile
	•	A founder-led content engine that earns trust and spreads fast
	•	Practical ways to combine AI with narrative without losing the human spark

This isn’t about out-hustling the algorithms. It’s about owning the belief system your buyers live in. The ones who win next? They’ll be the ones who tell better stories, backed by better systems.

Don’t just market harder. Lead smarter.

Join us at Strike.
And let’s make your message the one they remember.

P.S. If you have any questions about this event reach out to Fernando Labastida 🏴‍☠️ who is organizing the https://lnkd.in/grihC8_w

I’ve interviewed a lot of smart people. But very few make you feel like you’re waking up to something bigger just by hearing them speak.

Wen Zhang is one of those rare people.

She failed the TOEFL nine times. Grew up in a mountain village in China. Made her way to Duke. Led a 400-person team at Dell. Then walked away from it all to help entrepreneurs rediscover their voice.

Not their pitch. Not their brand voice. Their real voice. The one the world covered up along the way.

Wen believes we’re all born joyful. We’re all light bulbs. We just get painted over.

Her story is remarkable. But the way she tells it? That’s what sticks. That’s what shifts something.

If you’re building something, leading something, or just trying to figure out what’s next, this episode of Rock Solid is one you don’t want to miss.

Full episode: https://lnkd.in/ghaQG2UM

I may be biased but I just know this will be awesome.

GTM Enablement Manager @ SailPoint | Texas Ex

🚪 Our Behind Clozd Doors webinar is coming soon 🚪 

One of the most exciting things I've gotten to do at SailPoint was running our win-loss analysis program alongside Clozd to turn buyer feedback into actionable insights. 

Thank you to Clozd for the opportunity to do a deep dive with Ashley Hendrickson about how we've leveraged the program to creatively empower our Enablement team and sellers on this webinar.

Register here: https://lnkd.in/gc339i5H

I recently sat with 14-year-old Arjun Sharda for the Rock Solid Round Rock podcast and I’m still trying to wrap my head around it.

He’s building websites. Running servers. Leading a business. Oh, and casually running TLEEM, the largest K–12 networking nonprofit in Texas with 4,000 plus members in 11 countries.

At 14.

Arjun didn’t wait for permission. He saw a problem. Students couldn’t access mentors, leaders, or networks. So he built the solution himself. TLEEM is what LinkedIn should be for young minds hungry to grow.

What impressed me most wasn’t the scale, or the tech, or even the funding. It was how he thinks. Long-term. With empathy. With clarity. With conviction. Make sure to listen to the section on AI ethics and use. 

This isn’t just a story about a sharp kid. It’s a blueprint for what happens when we listen to young voices instead of talking over them.

—- > Listen to the episode here: https://lnkd.in/gj7s7CsQ

If you care about the future of business, education, or just what’s possible, hear Arjun out.

He’s not the future. He’s now.

This day isn’t only about food or family. It’s about remembering who you’ve become.

Not who you used to be. Not who they said you were.

But the person who kept going when no one was watching. The one who chose growth in silence. The one who shows up, again and again.

Every action is a vote for the kind of person you believe you are.

So today, cast your vote with thanks. Not just for what you have, but for who you are.

Take one minute. Ask yourself, what are you thankful for that no one else knows you had to fight through?

Have you ever tried to get an honest answer from someone who’s terrified to upset you? It’s like asking a kid if they ate the cookies while they’re still chewing.

Most owners live inside that bubble. No one wants to say the hard thing. No one wants to say your baby is ugly. No one wants to say your operations frustrate people. No one wants to say your Marketing sounds like everyone else. So the problems sit there. Quiet. Hidden. Growing.

Then the economy cools and the customer tightens up. Suddenly the same experience that passed during good times feels weak. Today’s customer looks closer. They compare. They notice the sloppy calls. The slow follow up. The halfhearted service. They won’t tolerate average because average feels risky when money matters more.

I watched a shop owner learn this the painful way. He assumed his regulars loved him. He assumed his team followed the process. He assumed customers were happy. Then he started asking real questions. Not the easy ones. The ones that made him sweat a little. He found gaps everywhere. But he fixed them. Quickly. His customers noticed the difference faster than he expected.

Here’s the point. Someone must tell you the truth. If your team won’t, find people who will. If your customers won’t, ask better questions. If your gut already knows, listen to it. Clean up the weak spots before the customer calls you out by walking away.

When the market gets demanding, the winners are the ones who listen hardest, improve fastest, keep things simple, and deliver an experience so good the customer stops shopping.

10 years since I was last on the show. Things have certainly changed a bit since then. Have a listen.

2xAward Winning Keynote Speaker, SBA Award Winning Radio/Podcast Host (100 AM/FM Stations), McGrawHill 5x Bestselling Author, USAToday “#2 Business Speaker to Follow in 2025”

New School for Startups Radio Episode!

Today we’re joined by Bryan Eisenberg - Persuasion Architect, customer experience strategist, keynote speaker, and NY Times bestselling author who has spent 25+ years helping brands like Google, Disney, GE, Chase, and HP master the stories they sell.

Ryan breaks down why storytelling still outperforms every shiny marketing trend and how persuasion, clarity, and customer psychology shape the most successful brands in the world.

If you care about messaging, growth, or customer experience, you’ll want this one in your queue.

 🎧 Listen now!

Discover the podcast link in the comments to tune in!

This is brought to you by: LifeWave Corporate

#PersuasionArchitect  #RealEnvironmentalists #entrepreneurship #startuppodcast

Most businesses believe their customers are making choices. But they’re not. Not really.

AI is changing that. It’s turning every click, every scroll, every “maybe later” into a definitive decision.

For boring businesses (the ones no one plans to fall in love with), this is the biggest opportunity in decades. Because now, you don’t need to shout louder. You just need to guide smarter.

If your customers aren’t choosing you, it’s not a visibility problem. It’s a persuasion problem.

Check out my latest article: https://lnkd.in/gU8JSfEB

The companies who learn how to close the “decision gap” in real time are the ones who win the trust and the sale.

What story are your customers really responding to?

Veteran Advocate & Leadership Coach

Santa Claus came to Round Rock a little early this year. He was recently sighted at Cafe Java telling a Veteran and his wife that they will be getting a new roof for Christmas!! 🎅🏼🎄
 
Rico is a medically retired Veteran whose roof is in desperate need of attention. So Family Friend Roofing sprang into action. They will be replacing the family's roof this holiday season with no charge to the family! That is what the Christmas spirit is all about.
 
But wait, that's not all. Just when we thought our task was complete, Kevin Tougas, owner of T4 Outdoor Solutions, said he would help by fixing up and cleaning the yard! What a real blessing. And the moment was brought together perfectly by a Veteran who has done so much for our community, Will Williams.  His Share the Will organization helped to make all of this happen. 
 
And we haven't finished this story just yet. Very soon the roof will be replaced, and the lawn will be fixed up. Now we need YOUR help to share the story and let's remind the ATX area that good things happen when we help one another. 

#USACares 
#Veteran
#Veterans

Your brain isn’t wired for joy. It’s wired for survival.

That’s why bad memories stick and gratitude feels like work.

But here’s what neuroscience shows. Gratitude calms the stress centers in your brain. It activates dopamine and motivation. It pulls you out of fear and puts you in motion.

This isn’t woo. It’s wiring.

The more you practice, the easier it gets to see the good, even when life feels heavy.

Thanksgiving isn’t just a holiday. It’s a biological hack.

Pause. Name 3 things you’re grateful for. Say them slowly. Breathe. Let them land. That’s how change begins.

Looking forward to sharing some stories that sell next Friday.

Organizer of the Strike Marketing Summit | Category Designer | Helping bootstrapped GenX and Boomer tech founders create and dominate a category they own | Strike Marketing Institute | Viral Genius Podcast

I’m five days out from the Strike Marketing Summit…and I wanted to share what a fun ride it’s been these last few weeks.

I can’t believe I’ve pulled together 14 of the sharpest people I know for a free 2-day summit next week, who are all speaking about what you need TODAY to stand out in the era of AI slop.

You’ll hear from:

• Bryan Eisenberg - the guy who literally invented CRO, persuasion architecture, scent, personas
• Darrell Vesterfelt - architect of 180,000-person virtual summits
• Kevin Maney & Mike Damphousse - leaders in modern category design
• Chris Stanley 🌀🏴‍☠️ - the guy who is re-inventing the idea of the business book as we know it
• Bryan Funk - who has grown several SaaS companies on the back of a coordinated event marketing strategy
• Russ Henneberry - inventor of the AI-powered Business OS
• Audra Carpenter - inventor of the Content Hub OS
• Pablo Gonzalez 🏴‍☠️🧠 - architect on how to hijack tradeshows using podcast activations
• Rachel Starr- using summits to drive profitable communities
• Sheriff Subair - head of marketing at HeySummit, and expert in how to build a business using summits
• Kevin McGrew 🚀 - creator of the SMAC Marketing methodology, and a founder turned best-selling book author
• And myself - I am truly humbled by the talent I’ll be associating with.

And yes… somehow I convinced all of them to show up in the same virtual room, over two days, for free.

If you’re a founder, consultant, agency leader, or second-act entrepreneur trying to stand out in an AI-flooded market, this is your shot.

Dec 11–12 | 11AM–6PM CST

Registration is free: https://lnkd.in/ekgR_xku

We’re closing in on capacity.

If you watch this video and feel even a hint of “I need to be in that room,” trust it.

Because this won’t happen again like this.

Let’s build something that cuts through the noise.

cc: Brent Lavin, MBA Brent Brannen Vince Chapa Scott A. Martin Darren McKee Jeffery M Lamont Oksana Lukash Amber Jackson Shawn A. Luis Madrid Laura Lorenz Abel Osorio Corey Koehler Victoria Westcott Kyle Bailey Alexander De Ridder Jose A D. Conan Venus Nick Anderson-Vines Stephanie Thoma Doc Deuce Albertina (Betty) Cardiel Melvin Hall Cesar Aguirre Koby Jackson Andre F. Bourque Olga Bondareva Victoria Patenaude

What if the most dangerous thing in your life isn’t what’s happening, but the story you keep repeating?

That quiet whisper in your head, the one that says “This is just who I am,” is more powerful than you think. Your brain listens. And it believes you.

Gratitude isn’t pretending everything is fine. It’s choosing the version of your story that gives you back your power.

Science shows this isn’t just mindset. It’s mechanism. Gratitude rewires your brain. It lowers stress. Sharpens focus. Builds resilience. The moment you say, “I always figure it out,” everything begins to shift.

This week, don’t just celebrate Thanksgiving. Tell a story worth living.

What’s one thing you’re thankful for, that changed the way you see yourself?

Most business owners are great at what they do. That’s the problem.

They think being good at the work means they’ll be good at running the business.
It doesn’t.

That’s what Joe Austin and I talked about on the latest episode of the Rock Solid Round Rock podcast.

Joe built a championship football program. Now he works with business owners. And no surprise, he sees the same issues everywhere:
 • No systems
 • No process
 • No time to be present for the business or the people they love

We covered a lot.
→ Why most companies don’t have a market dominating position
→ The real reason you’re still stuck doing everything
→ What finally made Joe walk away from a 25 year coaching career

If you’re a founder, operator or coach, this episode is worth your time.

Most people think the Small Business Administration only helps small businesses. That’s a problem.

On the latest episode of the Rock Solid podcast, I sat down with Anita Steenson from the SBA’s Office of Disaster Recovery and Resilience.

If you’re a business owner, nonprofit, homeowner, or renter in Central Texas impacted by recent flooding, you need to know this:

The deadline to apply for SBA disaster assistance is November 27.

And this isn’t just about businesses. It’s about people. Families. Local economies.

What Anita shared:

Homeowners can access up to $500,000 for repairs, plus $100,000 for personal property, and another 20 percent for future mitigation
Businesses and nonprofits can qualify for up to $2 million
No payments and no interest for the first 12 months
No cost to apply, and no obligation to accept
Help is available for tech issues, document uploads, and questions

This isn’t theory. Anita and her team are on the ground, in the communities, meeting survivors face to face. Their job is to help people recover—and come back stronger.

Listen to the full conversation at https://lnkd.in/e7dE-kCu.

If you know someone who was impacted, share this with them. They may not even know they qualify.

Disaster hits fast. Recovery takes action.

“If you want something new, you have to stop doing something old.”

Peter Drucker didn’t mean someday. He meant right now.

But most of us don’t stop. We add. We stack new tools on top of old assumptions, hoping innovation will cancel out inertia. It won’t.

AI isn’t knocking at the door. It’s already inside. And it’s not burdened by habit.

Remember the horse and buggy? When cars arrived, they didn’t instantly replace them. They shared the road for decades.

That slow transition was a gift of another era. We won’t get the same timeline. Today, change isn’t linear. It’s exponential.

And yet, many leaders keep asking the wrong questions.
“What tech should we try?”
“What platform should we be on?”
“What’s everyone else doing?”

The better question is: What belief are we still holding that no longer serves us? Do you remember what happened to companies like Kodak, Sears, BlackBerry and so many others that held on to old beliefs too long?

Because behind every broken process is an outdated story. A story about how things “should work.” A story we’re too comfortable repeating.

The businesses that win now don’t just adopt new tools.
They retire old thinking. They build systems around reality, not nostalgia. They simplify. They understand this isn’t about disruption. It’s about evolution.

If you’re still acting like you have time, you don’t. If you’re waiting for permission, it won’t come. And if you’re trying to lead with outdated assumptions, you’re already behind.

So ask yourself honestly. What are you still doing out of habit, not strategy?

This isn’t about getting ahead. It’s about staying relevant. Because the road isn’t wide enough for the past and the future to travel side by side.

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