Impressive Promotional Products

Lead all creative production operations, ensuring high – quality brand visuals for clients in education and sports. Collaborate with in-house printer and manage direct reports to streamline the design to production workflow. Rebranding, overseeing website redesigns, and optimizing internal processes to enhance efficiency and user experience. Website design created to target ideal customers and increase engagement while maintaining strong relationships with existing and returning customers. 
• Spearheaded full-scale rebranding initiative, modernizing internal systems and exterior brand presence.
• Redesigned the company’s website for e-commerce, enhancing user experience and boosting online order efficiency.

Creative Manager

McCann Health New Jersey

Lead creative direction for marketing campaigns across three major healthcare brands – ZENPEN, Hyrimoz, and Dentsply. Cross-functional collaboration with strategy, legal, copy, and science teams to develop and execute consumer and healthcare provider (HCP) focused materials. High-level presentation skills to sell campaign concepts to agencies and clients. Collaborate with external design firms to ensure top-tier visual storytelling across digital and print platforms. 
• Rebranded consumer and HCP-facing materials for Nestlé ZENPEP®, including websites, sample kits, and interactive Core Visual Aids, which resulted in Nestlé awarding the entire account to McCann.
• Designed and executed an innovative branding campaign for the launch of HYRIMOZ, a next-generation synthetic drug.
• Led the redesign and optimization of social media advertising assets for Instagram, Facebook, and Twitter, enhancing engagement and visibility.

Senior Art Director

Macy's

Managed a team of designers whose purpose was developing consumer-centric concepts for both digital and print assets. Collaborated with Marketing and IT partners to create campaign strategies and customer experiences from beginning to end. Present and communicate with clarity ideas to stakeholder buy-in. Directed multiple photo sets to produce unique visual components through styling, effects, and GIF animations. Work within given budget for all aspects of the campaign.  Focus on fashion, home goods, and cosmetics. Created and shot for digital ads on social media Instagram and Facebook. 
•	Directed team of up to 10 designers to create omnichannel campaigns for Macy’s largest marketing events (Black Friday and Back-to-School) from conception to release.
•	Managed all photoshoots and photographers (up to six at a time) for catalog shoots.
•	Collaborated with marketing and copy teams to develop all men’s and kid’s fashion assets, creating an optimal user experience through motion graphics and dynamic photography.
•	Established online learning program and offered one-on-one mentoring to transition staff from area specialists to omnichannel designers, improving creative team’s efficiency.
•	Increased market share by 12% on “click through rate” in men’s and kids’ fashion by creating two new marketing trend assets, broadening category exposure, and generating double-digit conversion rates.
•	Awarded for innovative and optimal photo studio process: bringing shoots in under budget, elevating assets with stop motion graphics, using saved time to create captivating catalog cover shoots.
•	Appointed SME for testing new processes and technology to improve workflow of design assets and suggesting improvements that made photo studio more efficient.

Senior Photo Art Director

Senior Graphic Designer

Graphic Designer

Schottenstein Luxury Group

Built and managed the online presence of three luxury brands (Judith Lieber, Adrienian Vittadini, Tara Rose), creating assets like product photography and videos (YouTube), emails, interactive web elements, print ads, and more.
•	Created marketing events for Judith Lieber, increasing registered users by 300 percent, using more than 10,000 units of dead stock, and increasing profits by over $750,000 in less than six months.
•	Led team in charge of Judith Lieber’s online presence and marketing, increasing site traffic substantially by redesigning the site, remerchandising stock, and establishing marketing calendar.
•	Crafted strategy to increase return traffic, engagement, and customer acquisition.

Director of Digital Marketing

I’m an award-winning Senior Art Director, Graphic Designer, and Visual Storyteller with a passion for creating high-impact campaigns that bring brands to life. With experience working with global names like Macy’s, Nestlé, Victoria’s Secret Pink, Ralph Lauren, and Judith Leiber, I specialize in concept development, branding, and omnichannel marketing strategies that drive consumer engagement.

I thrive on turning creative visions into compelling, market-defining designs. My expertise spans creative direction, photography, typography, digital media, and UX/UI design. I love collaborating with teams, mentoring creatives, and developing designs that leave a lasting impact. My experience with Japanese culture and language also gives me a unique perspective on cross-cultural design.

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