Brynne Tillman's Linkedin Analytics

LEARN TOP LINKEDIN AND SOCIAL SELLING STRATEGIES ► The buyer's journey has changed. Buyers are researchers, explorers, self-educators, AI users, and collaborative decision-makers, and it's significantly impacting the traditional sales process. The Know, Like, and Trust mantra is now predicated with Attract, Teach, and Engage. If you are not breaking through the noise, gaining access to stakeholders, leveraging AI and positioning yourself as the thought leader and subject matter expert, your competition will. ► There is a 5 Step Framework for Mastering LinkedIn for Social Selling: ➊ Convert your LinkedIn profile from a resume to a resource. By providing insights and value rather than your mission, passion, and years in business, you position yourself as the subject matter expert and thought leader - not simply a salesperson! ➋ Learn what really matters to your buyers through strategic social listening. Identify industry trends, company priorities and personal objectives, making your outreach relevant and your activities effective. ➌ Lead your buyers to your solutions by writing and sharing content that gets them thinking differently about their current situation and excited to talk with you. ➍ Take inventory of your existing connections to identify the clients, prospects, and referral partners that you’ve been ignoring. Engaging with your targeted network with personal and relevant outreach is an ideal way to start more meaningful conversations. ➎ Receive targeted introductions from your clients and centers of influence. Before a meeting, bring a list of whom they are connected to that you want to meet and invite them to do the same. This 5 Step framework is essential for social selling success. And while being well trained is important, it only matters if it's driving revenue. It is vital that you have a complete playbook and message templates to leverage LinkedIn productively throughout the entire sales process, including research, lead generation, appointment setting, nurturing, creating a consensus, running insights calls, and referrals. And it is essential to reinforce the right activities at the right time to maximize adoption and get measurable results. If you are exploring ways to leverage LinkedIn or Sales Navigator, let’s chat. Whether or not we decide to work together, I am confident that our call will be full of insights and actionable steps that can help you grow your business. Here's a link to my calendar socialsaleslink.com/brynne please pick a time that works best for you. 215.499.0499 | [email protected]