Brystal (Rosensweig) Balthazar's Linkedin Analytics

I’m a beauty and wellness marketing leader and Wharton MBA who blends storytelling with data to build brands people love—and businesses that grow. With 14+ years leading brand, digital, product marketing, and GTM across beauty, wellness, and consumer tech, I specialize in turning customer insights into strategy, and strategy into results. I love working with brands at inflection points—launch, scale, or reinvention. My work is grounded in customer behavior and commercial impact: I uncover trends, identify whitespace, and build scalable marketing engines that deliver both brand heat and business growth. At my core, I’m a problem-solver. I help companies get unstuck—translating complexity into clarity, customer behavior into opportunity, and strategy into execution. Looking for a CMO or GM to drive growth in a high-potential consumer brand? Let’s connect. *Consumer expert who has been quoted in Forbes, Fortune, and BeautyMatter.