Keyword.com

Product Marketing Specialist

Winddle

- Multi-channel lead generation strategy - 25 sales opportunities with a €45,000 ACV
- Produced content: customer cases, press releases, blog articles, interviews, LinkedIn posts
- Created nurturing campaigns to increase lead engagement and lead scoring
- Developed a tech stack to enhance the productivity of the marketing and sales teams

Head of Marketing

Zeppto

- CRM management comprising >12,000 contacts and implemented lead generation campaigns - 15 contracts signed
- Defined segmentation, positioning, and user personas through market research studies
- Redesigned the website and migrated from Wix to Webflow in collaboration with a digital agency
Managed and optimized SEA campaigns on Google, Facebook, and LinkedIn
- Worked cross-functionally with sales and product teams to influence product roadmap

Marketing Manager

J2 Retail Management

- Boosted the stores's sales to Top 3 across Canada
- Created and implement numerous planograms to minimize waste space and better attract numerous customers 
- Developed and maintain a portfolio of clients by offering personalized styling services

Brand Representative for Jones New York

Speed-XM

- Manage the Folgers tour team across Quebec to promote their new line of coffee
- Manage inventory and stockpiling and booking accommodations for the tour team
- Engage with event managers and ensure best placement for our stands

Brand Ambassador

McGill Political Science Students'​ Association

- Translate emails, documents, as well as interviews from English into French 
- Translate student essays into French for the McGill Journal of Political Studies

Translator

United Nations

Usher

A marketing enthusiast with 6 years of experience working in B2B SaaS.

Areas of expertise:
- Podcasting 
- GTM strategies
- Content
- SEO
- Data analysis
- Product marketing

Currently Product Marketing Specialist at Keyword.com

🗣️ Always open to chat about anything related to marketing/sales/SEO

Taplio

Benjamin Thornton's Linkedin Analytics

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Taplio

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Want to drive more opportunities from LinkedIn?

Benjamin Thornton's Linkedin Analytics