MUMTAZ HOSPITAL

Working as a core member of their management team reporting directly to the CEO, responsible for the company’s marketing strategy, digital growth and new initiatives. Maintaining the organization’s brand, and devising digital brand strategies with customer centric approach.

We focused on organic growth, with google presence of the business and strong third-party digital partnerships. 

Developed and executed digital marketing strategies to Increase brand awareness and online presence of Mumtaz Hospital. This resulted in 300% growth in the footfall.

 Leading all marketing activities including BTls, medical camps and medical sessions in the corporate sector.

Head of Ecommerce |Digital Partnerships | Alliances

Mohammad Ali Jinnah University (MAJU)

Ecommerce & Digital Marketing Visiting Faculty

Asma'z Almari

As a head of ecommerce, managed all aspects of website, app, digital marketing, social media platforms, initial sales, operations, and technology for the brand.
As a premium international fashion brand, had to create positioning strategies for USA, UAE and Canadian markets.

Head of Ecommerce

Dr. Essa Laboratory & Diagnostic Centre

Worked on strategic direction to optimize brand growth nationally and internationally through digital, ecommerce and social platforms. Positioning the brand as one of the leading Laboratory and diagnostic services in Pakistan.

Launched First-ever Ecommerce store with Laboratory and diagnostic services. A platform providing 100% growth every month. Worked on performance based marketing through all social media channels. Including co-branding strategies with corporate clients. 

We were the first ecommerce services provider in the lab industry which was focused on fast and best services in Pakistan. 

Customer and data-driven media planning, with KPIs to exceed industry best-practices. Worked with the newest digital opportunities, latest technologies, rising trends and benchmarks to ensure the brand stays relevant and up-to-speed with market dynamics.

Head Of Ecommerce | Call Centre 

Dr. Essa Prime Fitness Academy

Initiated the concept of merging health services with physical fitness. Provided complete services for digital marketing along with on ground execution. 

Worked as project head from idea generation to graduating the first bath of students.

- Launch plan
- Inauguration ceremony
- Students leads generation 
- Course formation with the faculty members 
- Students admission process
- Class management system
- Social media management
- First batch graduation

Digital Marketing Consultant

Chase Value Centre

Directly reported to CEO Chase Value Centre .
Managed P&L, set digital strategic growth initiatives, sales, budgets and forecasts.
 
Lead the team across e-com, content and engagement - providing a strong management style and moving to a more proactive sales focused culture.

Provided analytic reports on monthly basis of all online activity, sales, competitor and industry reports.
 
Executed strategies flawlessly on time and in budget, resulted in consistent 100% growth.
 
Managed the website to deliver brand objectives, promotional activity and ultimately incremental sales.
 
Provided a successful strategy to increase organic followers on Instagram/ Facebook. Which resulted in 30% growth in monthly revenue. 
 
Initiated influential marketing along with engaging video/blog post content for SEO/PR & blogging.

Ecommerce Consultant

TCS Private Limited

Managed the core Ecommerce business, which includes Website/Mobile App maintenance and development, Business development, Inventory, and products operational management as well as studio team responsible for generating all E-commerce related content.

Grew the E-commerce Business through core operational, Website&Mobile App functionality, and UI/UX optimizations and improvements.

Optimized product creation and inventory management, internally on the Shopify Platform by introducing bulk product creation and automating inventory sync with POS, as well as externally through coordination with various departments, to capitalise on maximum sale potential.

Mapped out entire end-to-end Ecommerce process flow, involving both internal and external departments, starting from product creation till product delivery, including potential post-delivery complaint resolution process, in order to gain management consent to focus on and assist in optimizing external bottlenecks which were negatively impacting the Ecommerce Business.


In my tenure we were able to deliver the best customer service, with 99 % customer satisfaction.

Senior Ecommerce | Marketing Manager - International|Local Sentiments Express

HBL - Habib Bank Limited

Developed Digital payment channels for HBL International territories

Successful implementation of internet banking in international territories, which include UAE, Srilanka, Bahrain, Netherland, Bangladesh, Oman and Maldives. 

Responsible for adherence to all international territories compliance programs related to Internet 
banking and completion of their documentation.

These implementations did not only cover technical deployment but also included training to the International teams with respect to the product deployment along with their respective country regulation and legal framework.

Assistant Product Manager International Region (Innovation & Financial Inclusion)

Daraz.pk

Managed and developed the respective categories from scratch.

Analysis of daily/weekly/monthly data for thorough solutions for sales, logistics, marketing processes
Trend analysis across all E-commerce data to ensure effective and efficient assortment for better positioning.

Managed category portfolio to ensure high ordering volumes and effective clients handling.

Guided clients in their key decisions including pricing, delivery timing, stock requirement, and payment cycles 

Developed and executed category-wise promotional campaigns to boost sales of specific categories

Successfully recovered commissions from over 20+ sellers to bring business at break even

Established weekly/monthly KPI’s for the Content Department (content uploads and content fixing)

Ensured content uploads are done in a timely manner and as per the content guidelines.

Ensured content fixers follow proper procedures and make edits to the current data as required

Oversee the tasks performed by the content analyst and ensure that established content guidelines are met

Communicated with the international teams and implemented operating policies and procedures accurately in Pakistan

Highlight and escalate issues in the established procedures to the central team and ensure requisite changes are applied.

Liaise with the Acquisition Manager/Head of Acquisition to resolve issues and ensure inter-departmental coordination

Keep records of market prices and trends for marketing and educating sellers
Reported to the Head of Incubation and Acquisitions and also advice on marketing plans and sellers incubation

Key Account Manager- Kaymu.pk

• Establish weekly/monthly KPI’s for the Content Department (content uploads and content fixing)
• Ensure content uploads are done in a timely manner and as per the content guidelines
• Ensure content fixers follow proper procedures and make edits to the current data as required
• Oversee the tasks performed by the content analyst and ensure that established content guidelines are met
• Communicate with the international team and implement operating policies and procedures accurately in Pakistan
• Highlight and escalate issues in the established procedures to the central team and ensure requisite changes are applied
• Liaise with the Acquisition Manager/Head of Acquisition to resolve issues and ensure inter-departmental coordination
• Resolve content related inter-departmental queries and provide assistance
• Identify resource requirement for the team and work alongside HR to meet recruitment needs

Team Lead Content- Kaymu.pk

-Assist new sellers and scheduling training on a daily basis
-Educate sellers to maximize their sales and generate more revenue for Kaymu.pk
-Evaluate the performance of suppliers across categories and move the sellers up on sellergrade system
-Drive performance of Kaymu sellers through shop consultation, strong customer service and negotiation of deals
-Assure seller’s product quality and promote accordingly 
-Keep records of market prices and trends for marketing and educating sellers
-Report to the Head of Incubation and Acquisitions and also advise on marketing plans and sellers incubation
-Capture the untapped potential of new products by launching them on e-tail medium


Involved in Kaymu Entrepreneur Drive which focuses mainly on Women and other potential entrepreneurs in the society. Two of the successful Entrepreneur Drive held are:

-Women Entrepreneurship Drive- January 2015
-Women Empowerment Drive- March 2015


These drives have enabled me  to ensure reaching out to the potential entrepreneurial talent present in our society by giving them a platform to start up their own online business with a low start-up cost and earn out of it. After acquiring these entrepreneurs the team does incubation and training for them and work on them to become self-sufficient.

New Seller Account Manager-Ecommerce training

Tohfay Inc

Brainstorm new and creative growth strategies
Devising strategies to drive online traffic to the website.
Plan and execute email, social media and display advertising campaigns
Tracking conversion rates and making improvements to the website.
Reported performance of all digital marketing campaigns, and assess against goals
Identify trends,insights and optimize spend and performance based on the insights
Responsible for planning and budgetary control of all digital marketing. 
Overseeing the social media strategy for the company.
Managing online brand and product campaigns to raise sales.


Sales Management:

Collaborate across multiple departments to co-ordinate on-time delivery and customer satisfaction.
Establishing relationships with new clients and maintaining and nurturing business relationships with existing clients.
Managed business pitches and strategic accounts for increased profit development 


Product Development:

Assisting Head of product development in market research and introducing new products online
Co-ordination with product development team for the pricing and logistics management of Newly Added products.
Developing & supervising Promotions Campaigns of the existing products available on the website. 
Vendor Development through online and offline channels.


Other marketing activities:

Managed BTL activities and have arranged guest speaker session for renowned universities of Karachi.
Sponsoring Radio shows on FM 107 & 106.2.
Co-ordination with Media Agencies for outdoor advertising 
Planning and executing of media plans including TVS and Radio as per the event.(Local and International)

Ecommerce Specialist

Educating customers regarding the products and services offered by Tohfay.com. 
Communicating courteously with customers by telephone, email, letter and face to face;
Investigating and solving customers' problems, which are complex or long-standing problems.
Handling customer complaints or any major incidents, such as a security issues. 
Issuing refunds or compensation to customers
keeping accurate records of discussions or correspondence with customers;
Report generation and analyzing the customer service that have been provided by the company. 
Supervising a team of customer service staff
Daily Tracking of Orders and report generation(Tohfay.com,Shopdaily.pk and dealsdaily.pk)
Looking After International deliveries. (Tohfay.com )
Took Lead in special deliveries of gifts to customers. ( Tohfay.com)

Customer Service

Experienced Ecommerce and Digital Marketing professional with a demonstrated history of working with Gifting, Fashion retail, education, banking  & Health Industry

Skilled in Shopify platform, Paid ads, Social Media strategies, Influential Marketing, Event Planning, Data Analytics, Operations Management, Microsoft Excel, and Team Management, with the ability to influence stakeholders.

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