The Trade Desk

• Managed go-to-market (GTM) launches for adtech products related to ad serving and ad measurement on The Trade Desk programmatic demand side platform.
• Brought suite of dynamic creative optimization products to market, generating 40M+ in revenue from new and existing global clients within 6 months of release.
• Led cross-functional team of 8-10 people to create a dashboard for monitoring product marketing KPIs (revenue, enablement collateral usage, product usage, and website traffic). 
• Created narratives and presentations for sales pitches on ad measurement (Global), podcast advertising (US), the Pharma vertical (US) and connected TV advertising (France).
• Initiated monthly Product Marketing Learning Hour and educated internal client-facing teams on the customer value of new product features and updates.	
• Grew product marketing blog readership in first year to over 10K MOM views.
• Partnered with the product team during the product development lifecycle to provide customer and market insights and translate product features into customer value.
• Collaborated with global marketing teams (brand, PR, events, digital, email, social) to create integrated marketing campaigns for key product launches.  
• Enabled internal client-facing teams (e.g., sales, account management, traders) through the creation of training materials, external collateral, blog posts and case studies.
• Delivered presentations and training to internal client-facing teams and external partners on the value of The Trade Desk media buying platform.

Senior Manager, Product Marketing

Atmosphere

• Built information pipelines through API connectors to transfer data from Google Analytics and Salesforce into Domo, to produce dashboards and visualizations of real-time data for the C-Suite.  
• Collaborated with Marketing to monitor and optimize campaigns based on number of Marketing Qualified Leads (MQL), and sales response as measured by Sales Qualified Leads (SQL). 
• Analyzed product adoption by monitoring user data to identify user responses to ads and provide insights and visualizations for ad sales enablement and go-to-market (GTM) messaging. 
• Liaised with audience measurement consultant (Epicenter) to analyze audience numbers and multipliers.
• Created a near real-time visualization with alerts to monitor ad-proxy on the network for monetization.

Business Analyst

Springboard

• 400+ hours of hands-on course material, with 1:1 industry expert mentor oversight, and completion of 2 in-depth capstone projects. 
• Mastered skills in analyzing business problems, data analysis, presenting business insights to different stakeholders, SQL, Python and data visualization.

Springboard Data Analytics Career Track

Doctor Blossom

• Event Consultant for Wellness Event with 100+ online participants.
• Designed web presence for event and guide for participants.
• Owned, managed and optimized paid media campaigns to promote event.

Event Consultant

Desk Yogi

• Initiated and executed sales opportunities for wellness services provided to HR organizations within companies, securing WeWork as a client.
• Utilized understanding of HRIS systems and healthcare landscape for clients to optimize wellness program implementation for maximum employee engagement and reduction of healthcare expenses.

Sales Ambassador

Pandora

• Led all product training and marketing program planning (e.g., audience targeting, retargeting, behavioral lookalikes, sponsored listening, visual ad experience). 
• Initiated and conducted monthly product launch training for 400+ sales representatives, generating additional revenue in their first year of launching (Sponsored Listening: $100M+ in 2016; Retargeting: $60M+ in 2017).
• Partnered with Product Marketing to create print and digital collateral for sales.
• Conducted market and competitor analyses, identifying trends within the digital advertising ecosystem that support Pandora's value propositions, product features, and competitive advantages.
• Developed & distributed ad product training & marketing content in the form of one-sheets, videos, podcasts, and slides for monthly all-hands deck and quarterly ad product training.

Lead Product Enablement Manager

• Responsible for securing 50M+ in revenue and supporting 10 different sales reps with 100+ clients.
• Monitored campaign delivery via third party and internal ad serving systems for quality assurance/quality control and to ensure campaigns are running as contracted.
• Generated client campaign reports, analyzed the results using Excel Pivot Tables and presented insights to sales reps and clients.
• Project managed all aspects of ad campaigns while cross collaborating with sales, trafficking and design teams to improve ad pacing, delivery optimization, ad trafficking, reporting & ad design.

Campaign Manager

• Developed and managed all aspects of operations for health/wellness website start-up.
• Project manager for involvement with a national online cleansing event with Yoga Journal Magazine (Yoga Journal Fall Detox) which attracted 25,000+ participants.
• Helped to develop and execute a national online cleansing program & research study with Yoga International Magazine that had 10,000+ participants.
• E-newsletters: responsible for content, design and analysis to enhance marketing strategy.
• Developed a partnership with the online herbal supply company, Banyan Botanicals, to create co-branded Doctor Blossom products.
• Managed website content & users – using Joomla CRM System & HTML.

Director of Operations

LSA Associates, Inc.

• Served as executive assistant to Principal and administrative assistant to staff of twenty employees.
• Responsible for the accuracy of all project contracts and invoices.
• Created budget tables and accounting spreadsheets for project managers using Microsoft Excel.
• Assisted project managers in the creation of presentations and proposals.
• Responsible for proofreading the quality and accuracy of legal documents generated for clients.

Office Assistant

West Group Real Estate

• Scheduled client meetings, business activities and travel itineraries for CEO, brokers and agents 
• Functioned as West Group property manager, corresponding with clients and possible renters
• Launched Internet marketing campaign, updated website with content using HTML, and conducted Internet research to answer time-sensitive questions from CEO
• Responsible for all office details including light accounting, maintaining database of contacts, answering the switchboard telephone, writing business letters for staff and other administrative tasks

Office Manager

Product Marketing is both a science and an art and I love to work on both sides of the coin. The science nerd in me loves measuring KPIs with data and customer research while the artist in me loves storytelling through design and using creativity to explore the emotional drivers behind decision making. I pride myself on being an empathetic communicator with experience in the full stack of product marketing: customer and market research, persona development, positioning and messaging, competitive intel, go-to-market launches and sales enablement.

In my work, I use insights surfaced from market, customer and competitive research to create positioning and messaging for product and commercial teams so they can understand and articulate the value in their products to their clients. My past work experience in product marketing, data, sales enablement and operations in the industries of advertising, technology, health & wellness and entertainment have given me the experience and skills to launch a go-to-market strategy, create collateral to increase sales effectiveness and launch products in market.

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