Andrew Thomas 🏄‍♂️'s Linkedin Analytics

Product Marketing is both a science and an art and I love to work on both sides of the coin. The science nerd in me loves measuring KPIs with data and customer research while the artist in me loves storytelling through design and using creativity to explore the emotional drivers behind decision making. I pride myself on being an empathetic communicator with experience in the full stack of product marketing: customer and market research, persona development, positioning and messaging, competitive intel, go-to-market launches and sales enablement. In my work, I use insights surfaced from market, customer and competitive research to create positioning and messaging for product and commercial teams so they can understand and articulate the value in their products to their clients. My past work experience in product marketing, data, sales enablement and operations in the industries of advertising, technology, health & wellness and entertainment have given me the experience and skills to launch a go-to-market strategy, create collateral to increase sales effectiveness and launch products in market.