Caelin Aerin's Linkedin Analytics

Product Marketer with 7+ years experience crafting clear, compelling product messaging, go-to-market strategies, and market positioning for companies across a wide range of industries, from high-ticket B2B consulting services to B2C consumer products in both contract and in-house roles. I blend my marketing skills with extensive sales experience to deeply understand customers and ensure products are positioned to suit market needs. Some of my career highlights include: Messaging strategy tripled MMR for a high-end B2B consultancy through both improved content and product marketing efforts, as well as sales enablement. Recent refinements are projected to increase CLTV by an additional 22%. Using customer insights to directly shape product offer structure for a high-end training product, while also collaborating with the sales and product teams to ensure new offer can successfully be brought to market within budget and business capabilities and without compromising customer experience. Developing voice and brand guidelines for 3 separate sub-brands, from scratch, while determining appropriate messaging and market positioning for each, including points of differentiation, increasing marketing team’s efficiency and streamlining workflow. Launched 6 new products and achieved initial on-page sales page conversion of up to 5.67% for a cold audience in the competitive supplements market thanks to compelling, research-backed stories, customer interviews, and rigorous A/B split testing. Guiding agency content team through a complete messaging and process overhaul to break into new markets, while simultaneously bringing new products to market to drive agency growth. If you want to connect my DMs are open! Or you can email [email protected].