Cain Smith's Linkedin Analytics

I’ve spent most of my copywriting career in the trenches of direct response - architecting offers, building funnels, and yes, writing the copy - that’s generated well over $20 million in sales for some of the biggest names in e-com, supplements, coaching, and info publishing. I started as a security manager writing content part-time, charging $25 an article — learning the craft at night while working 12 hour shifts in my day job. Somewhere along the way, I realised I had knack for copywriting and decided to take the leap full-time in the world of direct response. Since then, I’ve worked with brands doing 8 and 9 figures a year in revenue — such as VShred, Grant Cardone, Forge Skin, Dr. Pompa, Truegenics, Sun Coast Sciences, Healthy Back Institute, Agora, and more. I’ve helped them launch front-end offers and scale winning campaigns - whether that’s a broken acquisition funnel, an under-performing upsell, or a whole new offer from scratch. Some highlights: - Helped a men’s skincare brand scale from $900k/month to $3M/month as the business's sole copywriter. - Created a new front-end offer for a $200m/year brand that hit 11x lifetime ROAS. -Advised and built new customer acquisition systems for multiple 8-figure founders. In 2024, I moved from DFY copywriting to more strategic roles - I’ve led teams, trained creative departments, and built systems that turn one-off “campaigns” into repeatable, scalable revenue engines. I love the direct response marketing game because it's given me so much - I live and breathe it. And at this point, I just want to fill my world with people who are smart, capable, and building cool things. The rest tends to take care of itself.