iFood

Responsible for growth strategies, commercial planning and Retail Media operations at iFood.

My challenge in Retail Media is to deliver the best advertising experience within retail environments for CPG industries. 

We offer our clients an optimal combination of awareness and performance in the Brazilian groceries market, leveraging native ads across the entire consumer journey.

Head of Growth - Retail Media

As the Head of Growth for the e-commerce SaaS unit at iFood, I spearhead growth strategies that propel supermarkets of all sizes to new heights.

My Approach includes:

Holistic Solutions: End-to-end e-commerce solutions, ensuring seamless checkout experiences and efficient inventory management.
Strategic Optimization: Fine-tune operations based on data-driven insights.
Robust Partnerships: Collaborating closely with key accounts (KAs), we implement growth strategies.

Head of Growth - E-commerce

Caio Bertolazzo

My primary focus is on accelerating digital businesses through a tailored approach. As an advisory consultant, I assist CEOs and e-commerce executives in making strategic decisions to maximize their competitive advantages.
The majority of my clients are retailers seeking new strategies to enhance their performance across various platforms, including marketplaces, proprietary brand creation, app development, and operational profitability. Strategically rethinking channel mix to reduce conflicts and maximize profits is also a key aspect. Additionally, they aim to develop effective marketing strategies using performance-based media products within the retail sector.
My clients often request that I deliver lectures, training sessions, and mentorship to their top executives, helping improve their digital literacy and understanding of the latest e-commerce and retail media strategies.
This diverse range of topics and services has attracted clients from various sectors, including companies like NetSofás and Moob in the industrial domain, Tambasa in wholesale, FullHub in technology, Foccus Nutrição in national retail, and Worten in European retail.

#digitaltransformation #ecommerce #marketplace #retailmedia

Consultant

Tambasa Atacadistas

- Driving Digital Transformation within the company by establishing the first e-commerce and digital marketing team.
- Optimizing the B2B website and achieving a 10x increase in revenue through improved checkout conversion rates and approval indices.
- Implementing new multichannel CRM strategies, integrating diverse customer segments.
- Providing support in recruitment and selection for the e-commerce executive and structuring the team.
- Offering general guidance to mitigate risks in financial, fiscal, and operational planning.
- Developing pricing strategies, promotional levers, and product mix management.
- Successfully launching the official store on the top 5 Brazilian marketplaces.
- Leveraging Retail Media strategies for performance enhancement

#digitaltransformation #ecommerce #marketplace #retailmedia

Ecommerce Advisor

Magazine Luiza

Head - Estante Virtual

Marketplace Commercial Leadership that helped develop a 230 Million business (2018)  to reach 7.7 Billion (2020), including:

- Key Accounts Management
- SMB Management
- Seller engagement and retention strategies
- Development of commercial mechanics
- Big Sales strategy and execution (ex: Black Friday)
- Support in product development

General Sales Manager - Marketplace

- Management of Marketing, Intelligence and Commercial teams
- Creation, structuring and monitoring of Marketplace KPI's
- Strategic support in the creation and structuring of Marketplace teams
- Strategic product targeting

Manager - Marketplace

ComSchool

Marketplace and entrepreneurship teacher in the courses:

- Marketplace
- E-commerce Manager
- Advanced E-commerce Manager Program

Professor - Marketplace

IBEVAR - Instituto Brasileiro de Executivos de Varejo

- Advisory and strategic direction of the institute.
- Participation in lectures and events.
- Preparation of courses.

Director - Marketplace

Ifood S/A

- Responsible for the entire Argentine operation.
- Team management in different countries / cities.
- Direct sales, marketing and customer service management.
- Structuring the Inside Sales and Field Sales teams.
- Implementation of Sales Force for commercial management.
- Online marketing strategy and OOH.
- Budget, P&L and Forecast management.

Business Coordinator of Latin America

B2W Digital

- Strategy definition and monitoring of the hunting Pipineline
- Definition of the new Categories strategy for Farming
- Sales Force management for 11 business units
- Promotion of Cross Sell and Up Sell activities with group companies

Manager of Business Intelligence - Marketplace/B2B

- Integration of the commercial teams 1P and 3P
- Marketplace training for 1P sales teams
- Creation of the Commercial Intelligence team
- Structuring and Strategy of the Commercial Farming, Hunting and Support teams.
- Creation, structuring and monitoring of Marketplace KPI's
- Partnership with Intelipost for freight management.

Coordinator of Business Intelligence - Marketplace/B2B

Responsible for hunting, onboarding and commercial management of sellers in the computer and electronic categories.

Senior Business Analyst - Marketplace/B2B

Commercial Analyst - Marketplace

Superpedido Tecmedd

Key Account Executive

Camisetas Dali

Founder

Ecommerce executive, consultant & advisor with over 18 years of experience in driving aggressive growth in the ecommerce & sales arena. 

Held senior ecommerce leadership positions with large corporations (Americanas, Magalu and IFood). 

Consultant and entrepreneur who drove outstanding online growth for small, medium and large businesses. 

Helped to develop dozens of leaders in different business areas and hierarchical levels.

Taught e-commerce and entrepreneurship classes to thousands of students during 5 years.

A recognized digital expert with focus on Growth Strategies, Revenue Growth, KAM, SaaS Platforms Ecommerce, Marketplaces and Retail Media.

Taplio

Caio Bertolazzo's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Taplio

.css-1jgreyo{background-image:linear-gradient(284deg, rgba(39,43,72,1) 0%, rgba(33,47,183,1) 100%);color:transparent;-webkit-background-clip:text;background-clip:text;}Caio Bertolazzo's Linkedin Analytics

Want to drive more opportunities from LinkedIn?

Caio Bertolazzo's Linkedin Analytics