CAKE POS

🔹 Developed and executed cohesive strategies across social media and in-person events.
🔹 Managed content creation, scheduling, and community engagement across all major platforms.
🔹 Planned and executed brand events, trade shows, and activations from concept to completion. Such as the National Restaurant Association Show, Taste of South Tampa, Tampa Bay Wine & Food Festival, and more. 
🔹 Collaborated cross-functionally to support campaigns, launches, and company goals.
🔹 Tracked KPIs, analyzed performance, and optimized content and event ROI.

Social Media and Events Manager 

▪️ Oversee the social media channels for CAKE POS, Mad Mobile (the parent company), and El Gato | CAKE Cat.
▪️Built PR initiatives by collaborating with Restaurant Business, QSR/FSR, and local organizations, securing testimonials and sponsorships like Taste of South Tampa.
▪️ Led paid social ad campaigns and implemented cross-channel strategies, boosting brand visibility and driving measurable ROI.
▪️ Represented CAKE at industry events and networking functions to enhance brand reputation and secure partnerships.
▪️ Expanded role to include online reputation management, PR, and cross-department leadership, mentoring teammates and spearheading collaborations.

Senior Social Media Specialist

▪️ Boosted LinkedIn followers organically from 3,475 to 11,099, a 219.40% increase over two years.
▪️ Surpassed a 5% target KPI, achieving a 13% increase to 1,509 sessions from 1,327. This substantial growth was fueled by a strategic approach to social media content featuring captivating blogs and compelling customer testimonials.
▪️ Spearheaded a social media campaign to promote the restaurant trends eBook launch, resulting in 300 site sessions and a 9% conversion rate.
▪️ Generated a 114% year-over-year increase in leads by leveraging HubSpot data for targeted campaigns and tailored social media content.	
▪️ Increased blog views by 190%, rising from 12 to 498, through strategic use of keywords and SEO. Also achieved first-page visibility on Google for "restaurant online ordering stats."

Social Media Specialist

Social Media Coordinator 

Stephen's On Court

▪️ Boosted foot traffic by 25% in just one month through strategic promotion of daily specials and events on social media.
▪️ Harnessed the power of Instagram stories to drive event registrations, achieving a remarkable 50% increase through the link.
▪️ Elevated sales of featured alcoholic beverages by an impressive 20% through strategic promotion of signature cocktails on social media.

Server and Social Media Creator

2Rogues

▪️Catapulted podcast viewership by 20% in the initial month through precise and targeted social media promotion.
▪️ Secured a 15% conversion rate on webinar sign-ups originating from LinkedIn connections, underscoring the efficacy of tailored outreach endeavors.
▪️ Achieved team growth targets by scaling up the marketing team from 5 to 12 members within a 5-month period.

Social Media Content Creator

Experienced Social Media & Events Manager with 5+ years of proven success driving results in social media, PR, and online reputation management. Skilled in creating compelling content, leading innovative campaigns, and building strong brand engagement. Known for leveraging data insights and executing cross-channel storytelling to enhance brand visibility.

Passionate about leading high-impact events, forging meaningful partnerships, and mentoring teams to drive success. Proficient at fostering collaboration across departments and delivering measurable results through creativity and strategic vision.

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