Caitlin Busscher's Linkedin Analytics

My career has spanned industries, continents, and from one castle to another. But my professional common threads have always been a passion for leading people and an obsession for telling a great story. What started as a part time hourly job sweating and asking Guests for feedback in Magic Kingdom turned into an almost ten year career with The Walt Disney Company spanning operational leadership, serving as a Walt Disney World Ambassador, and living in Shanghai, China. Disney gave me a platform to sharpen my internal communication skills and tell great stories. But when I returned to the US as a communications executive for a travel tech startup, I shifted focus to external communications through media outreach and a masterclass in investor communications. (Ask me about my pitch deck skills—I spent an inordinate amount of time creating pitch decks for investors and startup competitions.) During COVID, I was laid off from a second tour with TWDC along with 27,999 of my fellow Cast Members. Unemployed, quarantined, and with a new baby, I brushed myself off and took control of my next step. Using my knowledge of social media marketing, communications strategy, and content creation, I took to LinkedIn to help others find their next opportunity, which in turn helped my next opportunity find me--as a Director of Communications Strategy with an agricultural finance company. While this was a (very) different industry, I took it as an opportunity to communicate in a different language for a different audience (less pixie dust, more boots and dust). Sure, I could write a press release for the opening of a new theme park, but writing one about no interest loans on agricultural land that is sexy enough to be featured on the Yahoo! Finance top stories page? Well, that was something I felt particularly proud of. But for me, it is very on brand to be very on brand. And I’m proud to return to the entertainment and theme park industry as a Senior Manager of Communications Planning with Universal Destinations and Experiences. This role feels like the culmination of my diverse communications and marketing experiences. Our team bridges the gap between our business, internal stakeholders, and customers through integrated campaigns—bringing focus, clarity, and heart to every communications plan. At the end of the day, no matter where my path may lead, I’m honored to still be making magic! Follow #CaitComms for my LinkedIn updates! *All views are my own*