Caitlin Lemon's Linkedin Analytics

Helping you take your team from “Huh?” to “Here’s what we’re doing next.” Data is the compass for your business strategy, but when the information is messy, inconsistent, or just plain wrong, you're: - Wasting time - Missing opportunities - Guessing what to do next As a Marketing Analyst, I saw this a lot, and the impact it had on teams. A broken report here, missing values there. Suddenly, we’re spending hours chasing numbers that don’t add up. So, I got used to pulling raw data, tracking down the inconsistencies, and uncovering the real story behind the metrics. That process made me realize: I don’t just like solving data problems, I’m also good at it. I also work with clients as a freelance content strategist, where I analyze performance metrics to help them create data-driven content strategies that get results. These experiences strengthened my belief that clean, accurate data is non-negotiable. Now, I’m pivoting into Data Quality. I’m building on my experience with targeted coursework in SQL, Tableau, and Data Stewardship to help you improve data trust, streamline reporting, and make faster, more confident decisions. How I help: - Uncover and Document inconsistent data that could lead to reporting errors or misaligned strategies - Recommend simple, scalable ways to standardize messy or unclear data (like inconsistent education fields or free-text entries) - Spot data patterns and gaps that could affect targeting, spend, or campaign performance - Resolve attribution issues like "not set" landing pages in GA4 by investigating causes (like session timeouts) and recommending fixes (such as extending session duration) to improve data accuracy - Translate complex or confusing data into recommendations for decision-makers If your business values clean data, better decisions, and fewer “what the heck is going on?” moments, let’s connect.