Cricut

Responsible for developing and driving all PR, social media and influencer marketing strategies across US and emerging global teams. Lead team of professionals, managing multiple creator campaigns, and all brand-owned social media channels. Oversee comprehensive social media and influencer marketing budget, and all vendor and agency relationships. Accountable for executive reporting, and department performance. 

*Launched PR program from scratch, including agency RFP & selection process; secured high volume of top-tier consumer press coverage in first three months of program. Press includes mentions and features in Parade, Country Living, USA Today, Today.com, Real Simple, HGTV & more 
*Developed overarching product portfolio positioning and narrative for consumer press; developed all press materials, reviewers guides, etc 
*Lead cross-functional communications efforts for crisis communications, including all external-facing brand and executive messaging; monitor for coverage and track community sentiment, report to key stakeholders 
*Significantly grew influencer marketing program in both new creators and program achievement
*Launched YouTube and TikTok influencer programs, resulting in considerable increase in awareness and engagement
*Led and executed influencer and media events, resulting in new creator partnerships, influencer and media coverage, UGC for owned social, and brand visibility and awareness
*Partnered with affiliate marketing team to drive affiliate results within influencer program 
*Increased reach and following across primary brand-owned activation channels: Instagram, TikTok, Pinterest, and  Facebook 
*Led and managed all aspects of Zooey Deschanel social partnership, including scope and deliverables, content conception, talent approval and feedback process, production, and post production execution
*Promoted from senior manager to director.

Global Director, Integrated Marketing & Communications

Senior Manager, Social Media & Influencer Marketing

BrandHive

Led overall strategy and execution for agency influencer programs, including: discovery, outreach, contract management, content review and delivery, and results reporting. Served as day-to-day contact for all social media clients; drove strategy and managed execution of social media plans. Managed day-to-day PR activities for four clients, including: developing strategies, researching reporters, securing coverage, writing collateral materials–press releases, media alerts, etc. 

*Developed and executed 10+ influencer campaigns for clients, resulting in more than 150 blog and social media posts, and millions of impressions
*Led, executed, and staffed a New York City Satellite Media Tour, including spokesperson identification and media training, on-set coaching, and result reporting. Interviews included platinum-tier broadcast outlets in top 10 DMAs, such as New York, Dallas, LA, etc. 
*Led and staffed deskside media tour for health and wellness client; media interviews included: Health, Prevention, Everyday Health, Women’s Health
*Pitched and secured media interest and interviews, resulting in top-tier consumer media hits in Elle, Prevention, Men’s Health, LA Times
*Clients included: Quantum Heath, Family Flora, Bio-Kult, Klaire Labs

Senior Manager, PR & Social Media

United Way of Salt Lake

Responsible for planning, executing, and marketing all events for the organization. 

*Concepted, pitched, planned, and executed 15+ events, including site and vendor selection, staffing management, day-of logistics and problem-solving, and budget operation 
*Drafted marketing materials for all events, including emails, social media, printed collateral for events, press releases, media pitches, and internal communications
*Led media outreach for all events and secured coverage in local publications, including Salt Lake Tribune, Deseret News, KSL, Good4Utah, and others
*Prepared event communications reports and data analysis and present results to executives and board members

Events Marketing Director

Method Communications

Managed day-to-day PR activities of 5+ accounts, including role as primary client contact.

*Secured client placement in top-tier publications through aggressive media outreach, including features in: LA Times, Bloomberg,  CNN Money and Reuters
*Planned and executed client events, including all media relations and social media content
*Created, edited and delivered presentations to and for clients and new business pitches
Managed and tracked monthly team budget to report to agency executives
*Clients included: University of Utah, Fresh Nation, MegaFood, DanceOn, Ivanti, & Cricut

PR Manager

Access Brand Communications

Secured coverage in platinum lifestyle, fashion, home decor and technology press through extensive media pitching.

*Supported senior staff with execution of ambassador partnership with Tiffani Amber Thiessen x California Closets, including traditional and social media coverage 
*Coordinated all closet build-outs for editorial media coverage, including all digital properties 
*Coordinated, executed and staffed two Satellite Media Tours for California Closets that both included 30+ interviews with all major broadcast stations including ABC, NBC, CBS and FOX. Tours resulted in more than 1000 hits and more than 250 million impressions
*Pitched, planned and coordinated deskside media tours in New York & Los Angeles, including meetings with Robb Report, The LA Times, Lucky Magazine, InStyle, HGTV Magazine, People StyleWatch, Town & Country and Architectural Digest
*Developed and executed internal communications strategies for Intuit, including employee newsletter, town hall organization, product launch events, etc. 
*Clients included: California Closets, Intuit, Foundation Capital

Fleishman-Hillard

Supported senior staff with day-to-day PR activities, including building media lists, drafting pitches & writing briefing books.

*Managed editorial calendar for local office blog, Sac Foodies; contributed to blog regularly 
Led reporting efforts for clients, including media monitoring, coverage reports and social analysis 
*Supported California Raisin Marketing Board at BlogHer by dressing up as raisin mascot
*Clients included: Bella Sera Wines, Mirassou Wines, Frei Brothers Reserve, McCormick & Schmick’s Seafood Restaurants, California Raisin Marketing Board, California Olive Committee, California Table Grapes Commission and United States Potato Board

PR Intern

Starbucks Coffee Company

Barista, Retail Specialist

⭐ Seasoned communications and marketing leader with 13 years experience in marketing and integrated communications 
⭐ Experienced in leading teams to success through empathetic leadership and results-driven objectives 
⭐ Skilled at implementing cross-functional learnings between building influencer programs, brand-owned social media platforms, and PR programs 
⭐ Data-driven decision maker 
⭐ Pop-culture aficionado, TikTok convert, believer in the Oxford comma

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