SmartBug Media

•Maintain the same responsibilities listed below under Associate Director of New Client Strategy
•Function as a co-pilot for new, scaling reps, including running discovery, managing pitch development, leading pitches and advising on deal strategy
•Lead projects related to revenue enablement like sales deck redesigns, building upsell training for our client services team and developing new sales rep onboarding
•Advise on go-to-market decisions like website messaging, new sales hiring, and the development of new product offerings

Associate Director of Revenue Strategy and Enablement

•Led a sales team of six selling marketing services to B2B, B2C and DTC businesses
•Recruited sales team members and managed external sales development agencies
•Partnered with revenue leaders in marketing, revenue operations and client services to move organizational initiatives forward and solve cross-departmental challenges
•Developed sales forecast for our Chief Revenue Officer to present to the board

Interim Director of Sales

•Initially hired as a Sales Manager, but transitioned to this role shortly after due to a restructure
•Operated as a dedicated consultant for the sales team, providing insights and recommendations to prospects regarding marketing, sales, and tech stack strategy
•Sourced background information from sales conversations (e.g., organizational goals) and combined it with data from HubSpot, Google Search Console, etc. to develop an initial strategy
•Met with four to five prospects a week to present strategic marketing recommendations. This audience typically included founders, CEOs, CMOs and VPs of Marketing
•Supported the Director of Sales with reporting, sales enablement and sales training

Associate Director of New Client Strategy

Casual Astronaut

•Oversaw a team of three digital marketing professionals and four web development freelancers
•Trusted as the go-to SEO and paid media expert on staff
•Developed the strategic direction for results-driven digital marketing programs
•Guided paid media strategy across various channels, including search, display, social, geofencing, programmatic, and video
•Personally managed paid media campaigns where needed
•Led SEO initiatives that drove at least 100% growth YoY
•Managed seven website redesigns and annual report projects, along with smaller web projects

Director of Digital Marketing

Arizona State University

Adjunct Instructor - MCO 434 - Search Engine Research and Strategy

As a Senior Sales Executive for SmartBug Media, a globally recognized intelligent inbound marketing agency, I used my background in digital marketing to provide consultations and strategy recommendations to senior-level marketers and business owners. During this time, I consistently exceeded quota. As a result, I moved from sales executive to senior sales executive, which included peer mentoring and training for other sales executives.

Senior Sales Executive

•Promoted from Digital Marketing Specialist in December 2017
•Managed AdWords budget for healthcare, travel, SaaS and higher education clients
•Cut cost per acquisition in AdWords by as much as 50% while increasing qualified leads by 60% 
•Used SEO tactics to increase organic traffic by as much as 400% in a year (never less than 100%)
•Oversaw execution of remarketing, display and paid social campaigns 
•Implemented accurate data tracking and used collected data to create reports with actionable insights 
•Developed content marketing strategies with a focus on ROI 
•Authored content for healthcare and financial clients 
•Updated email templates and create workflows in several ESPs (Hubspot, Mailchimp, Emma, Leadsquared)  
•Assisted sales efforts, writing proposals and completing pricing worksheets
•Provided front-end web development support on an as-needed basis 
•Created quantitative and qualitative reports that demonstrate campaign effectiveness to clients

Digital Marketing Strategist

Active Renter Property Management

• Managed PPC Campaigns to achieve a higher CTR (+60%) and lower CPA (-45%)
• Use SEO principles to improve Google search rankings with an organic traffic increase of 50%
• Maintain social media presence on Google+, Facebook, Twitter, and LinkedIn
• Write blog posts and author eBooks in support of content marketing efforts
• Organize web content and build webpages in Drupal using HTML and CSS
• Direct scholarship/corporate social responsibility initiative
• Implemented conversion tracking in Google Tag Manager for more accurate measurement

Digital Marketing Coordinator

Phoenix College

•Instruct COM 230: Small Group Communication 
•Develop and facilitate group discussions and experiential learning activities
•Evaluate student performance and provide appropriate feedback for improvement

Adjunct Instructor

Cybernautic Design

•Conduct client interviews in person and via telephone to understand business marketing needs 
•Author SEO web content for a diverse variety of mid-sized businesses
•Improved the project development process to increase rate of production and decrease cost to company

Digital Copywriter

Illinois State University

•Worked with a cross-disciplinary team to assess the needs of freshman students and improve course delivery
•Scheduled 70 Sections of instructors each semester
•Co-trained 20 incoming Graduate Instructors to successfully teach their first classes
•Recruited college seniors and communication professionals from corporate settings to become full-time graduate students in the Fall of 2015
•Advised Graduate Instructors who encountered plagiarism to appropriately manage the occurrence in accordance with University guidelines. 
•Member of College of Arts and Sciences Council and served on Distinguished Lecturer Selection Subcommittee

General Education Assistant

•Instructor of record for COM 110: Communication as Critical Inquiry (the basic course, primarily public speaking) and COM 123: Interpersonal Communication
•Teaching Assistant for COM 325: Theory and Research in Interpersonal Communication
•Teaching Assistant for COM 229: Organizational Communication

Graduate Teaching Assistant

The Baby Fold

•Streamlined logistics for Founder’s Day event (150 attendees) and donor brunch (75 attendees)
•Established media relations and created database of media contacts for future use
•Authored endowment documents and donor correspondence letters

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