Caleb Kruse - Mr. Paid Social's Linkedin Analytics

With over $150 million in ad spend on social platforms under my belt, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. Most recently as the Director of Paid Social at Fluent, Inc, I led a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets. Last year I was responsible for driving 250% YoY growth in paid social with my killer team of media buyers, leveraging automation, process efficiency and creative optimization to reach aggressive goals. I nerd out on automation and AI and how I can use it to improve efficiencies. In the last year I have been teaching myself to code in order to build tools that scale. Outside of "work", I play drums in a rock band "Daphne" (check us out on Spotify!) and love traveling/camping through the PNW in my renovated 1969 vintage camper trailer, Apollo. I'm a creative who loves to build things, whether that's remodeling my garage, building an at home recording studio, releasing new music with my band Daphne, or creating a new automation to save my team time in their day to day! I live life curiously, always looking to discover something new about myself and the world around me. I desire to continuously learn and grow.