Kruse Media LLC

-Content Creator + Educator: 200k+ followers on across tiktok, instagram, YouTube @mr.paidsocial
-Advertising Consultant 
-Paid Social Media Buying 
-Creative Strategist 
-Automation and Ai Consulting
-Advertising Education www.mrpaidsocialacademy.com

Owner

Fluent, Inc

I lead a team of senior level media buyers and content creators to buy media across Facebook, Instagram, Google, YouTube, TikTok, Pinterest and Snapchat across multiple business units across international markets. 

250% YOY growth 2021 to 2022 

-Develop processes for scale using automation, AI and creative optimization technology
- Build automated reporting systems to accommodate the growing needs of our team and stakeholders 
-Consistently hit very aggressive growth goals YoY 
-Build relationships with platform reps and facilitate beta testing and partnership growth 
- Manage and mentor a growing team of media buyers 
- Investigate and test emerging media platforms (part of Snapchat and TikTok beta) 
-Currently learning to code and build automations in Kitchn.io!

Fluent empowers brands to acquire and retain customers across the entire omnichannel marketing experience. Our owned and operated digital media portfolio is designed to help consumers discover relevant offers from the world's leading brands. We capture first-party insights and leverage our proprietary data science and technology to match consumers with the right offers based on their needs. Partners can easily scale their customer acquisition strategy with targeted campaigns guaranteed to convert with our performance model pricing.

Director - Paid Social

Head of Paid Social

Fluent is the industry leader in customer acquisition. The company’s proprietary ad serving technology and its extensive publisher network enables marketers to acquire their best customers, with precision, at a massive scale. Leveraging big data and real-time interaction with consumers, Fluent has powered billions of profitable marketing opt-ins on behalf of more than 500 leading brands since its inception.

Currently I work for Fluent remotely out of Seattle. I lead a team of media buyers for a product called The Smart Wallet (thesmartwallet.com). The Smart Wallet is a content site that connects users to products and services that help them improve their financial health. Whether it's a new banking app that helps someone budget or a cash back app that saves them money, our job is to build relationships between our partners and their target audiences at scale. 

Some of my duties and responsibilities include the following:

-Build ads at scale for social (Facebook, Instagram, Snapchat, Pinterest) 400% Growth YoY

-Act as liaison between content, account managers and the media buying team.

-Communicate performance, strategy and hurdles to the team at large.

-Investigate and launch emerging media platforms

-Work to constantly improve our creative and buying processes so we can move/learn faster

-Work with BI team to insure reporting meets our needs

-Work with a team of designers to come up with compelling ads to drive traffic at the lowest possible cost. 

-Brainstorm copy to test across multiple platforms. 

-Constantly report, analyze and iterate best performing ads. 

-Implemented buying methodology that has lead to tremendous scale. 

-Test new and emerging media and learn the best way to communicate with our audience on those mediums.

Senior Media Buyer

Lifescript

I was the first employee hired to implement Facebook strategy to maximize ROI and increase media channel distribution. 
Purchase media on Facebook, Pinterest, Instagram, Snapchat, and Live Intent for desktop and mobile. 
Manage multiple business properties with entirely different strategies from lead generation to e-commerce. 
Monitor campaigns and optimize for highest ROI and GM.
Constantly A/B test new landing pages, copy, images, funnels, etc. 
Accurately report on and analyze ads to optimize performance. 
Build out complex bulk creation/editing templates to use with thousands of ads.
Implement link structure using UTM parameters allowing revenue to be properly attributed to ad spend.
Responsible over seven figure media spending budgets.
Implement a complex advertising methodology from the ground up.
Edit landing pages to optimize UX and improve user progression. 
Aggressively research and test new advertising channels and methods as they become available. 
Photograph, edit, crop and rename product images for ads.
Produce and edit video for online advertising. 
Manage and organize creative asset library.
Experience with Cake, Stitcher Ads, Google Analytics, Power Editor, Programmatic, Adobe Suite, Excel Pivot Tables, iMacros, Vlookups, 4C, Unbounce, Live Intent

Kruse Marketing

Services Offered

Social Media 
 * Strategy/Planning
 * Implementation 
 * Contests 
 * Conversations/Engagement 
 * Customer Service 
 * Postings
 * Social Advertising (CPC, CPM, etc.) 

Content Creation
 * Graphic Design 
     - Adobe Suite 
 * Video Creation 
     - Final Cut Pro 
 * Creative Writing 
 * Blogging 
 * Photography 

Website Management 
 * Web design 
 * Adobe Muse 
 * Wordpress 
 * SEO 
 * Google Analytics 
 * Google Adwords 

Market Research 
 * Surveys 
 * Analytics 
 * Market Trends 

Email Marketing 
 * Template Design
 * Tracking 
 * Implementation

SimpleWare

I periodically freelance for a startup company called SimpleWare. SimpleWare has designed a revolutionary new perforated cutting board system called FLOW™ which is meant to help take the mess out of the kitchen. 

My responsibilities for SimpleWare have included: 

-Create content and mange all social media platforms including Facebook, Twitter, Google +, Instagram, YouTube and Pinterest 
-Develop an online marketing campaign to help drive sales through the online store 
-Audit current website and online materials 
-Design marketing materials for trade shows and online marketing efforts 
-Write marketing content for online use 
-Manage all paid online advertising
-Create and manage simplehouseware.com website and online web store 
-Act as sales rep for WA State
-Assist in sales efforts worldwide

Marketing Coordinator

Synch

Synch is a startup company that has developed a mobile application along with a web dashboard to help companies better manage their inventory, customer and sales force information.  

I served as a marketing contractor for this startup. 

Some of my duties included:

-Develop an integrated marketing communications plan 
-Create content for and manage all social media platforms including Facebook, Twitter, Google +, YouTube, and LinkedIn
-Design marketing materials through the adobe suite
-Create promotional videos as part of the marketing mix with Final Cut Pro
-Lead e-mail marketing campaigns to drive traffic through the sales pipeline 
-Design www.synchbi.com and update the site with content
-Run direct mail marketing campaign to reach out to potential customers 
-Handle all PR for the company by writing and distributing press releases, submitting awards and reaching out to applicable media
-Optimize all online materials for SEO 
-Create and manage paid online advertising
-Keep track of all KPIs and report to CEO

Marketing and PR Coordinator

The Fearey Group

-Drafted basic public relations materials including media pitches, news releases, media alerts, fact sheets, client meeting summaries, status reports and other materials.
-Assisted in the creation and management of clients’ social media accounts.
-Acted as lead graphic designer for multiple projects on various accounts.
-Assisted in media pitching, follow-up, coverage tracking, news clipping and summary reports.
-Developed and updated media lists and other databases.
-Updated a weekly blog with engaging and thought provoking content. 
-Assisted with the management of newspaper and periodical inventories for easy access.
-Carried out special and media event planning activities and arrangements.
- Worked on various accounts including Talking Rain, Centurylink, Swedish Medical, USC Events and more.
-Responded to all administrative duties and activities as assigned.

Production Assistant Intern

Whitworth University

-Scheduled concerts and events for the entire student body ranging from large scale concerts to comedians, coffee house shows, and movies.
-Consistently kept in contact with booking agents and potential performers.
-Advertised events effectively through social media and print advertisements.
-Kept account of resources and held responsibility over significant activities budget.
-Created targeted Facebook advertisements with positive quantitative results.
-Ensured talent's needs were taken care of as requested via hospitality and tech riders.
-Was able to multitask on many projects/events at once to ensure timelines were kept.
-Formulated engaging e-mail campaigns for upcoming events on campus.
-Created a Facebook fan page for promoting events and showcasing Whitworth musicians called The Pirate Playlist (facebook.com/thepirateplaylist).
-Collaborated with other coordinators to execute a diverse array of events.
-Served as a member of student government (ASWU) and acted as a voice for the students I was representing.
-Surveyed students frequently via Survey Monkey to meet their needs/wants effectively.
-Purchased performance rights for current and pre-release films to show on campus for students and various clubs.
-Acted as a buyer for Whitworth University at the 2012 NACA West conference.
-Worked to enhance student perception of ASWU by using survey results to see what students knew about the organization and what could be done better.

ASWU Activities Coordinator

-Set up and ran sound, staging, and visual production for events ranging from large scale concerts with national acts(Fun, Mat Kearney, Allen Stone, The Classic Crime), club events, conferences and more.
-Trained new employees to use various spaces, rooms, and technology on campus.
-Troubleshooted at events to ensure smooth execution to clients.
-Provided excellent customer service through clear communication at all stages of event production.

Event Technician

Scaling Businesses on Facebook and TikTok Leveraging Ai and Automation | 100k Followers on TikTok | $150 MM Ad Spend on Paid Social | 10+ Years in Paid Media | Automation and Ai | Creative Strategist

With over $150 million in ad spend on social platforms under my belt, I am a seasoned professional with a proven track record of success in paid social advertising, going from zero to eight figures in annual ad spend 2018-2022. Most recently as the Director of Paid Social at Fluent, Inc, I led a team of senior media buyers and content creators, responsible for acquiring customers for a range of businesses across content, rewarded discovery and recruiting businesses in multiple international markets. Last year I was responsible for driving 250% YoY growth in paid social with my killer team of media buyers, leveraging automation, process efficiency and creative optimization to reach aggressive goals.

I nerd out on automation and AI and how I can use it to improve efficiencies. In the last year I have been teaching myself to code in order to build tools that scale. Outside of "work", I play drums in a rock band "Daphne" (check us out on Spotify!) and love traveling/camping through the PNW in my renovated 1969 vintage camper trailer, Apollo. 

I'm a creative who loves to build things, whether that's remodeling my garage, building an at home recording studio, releasing new music with my band Daphne, or creating a new automation to save my team time in their day to day! I live life curiously, always looking to discover something new about myself and the world around me. I desire to continuously learn and grow.

Sora 2 is now the best Ai video model for generating ads. 

I just recorded a deep dive tutorial where i walk through everything you need to know to generate these videos TODAY. 

No watermark 
No invite code needed 
No gatekeeping 

Comment "Sora" and i'll send you the link to the full tutorial.

edit: this post blew up so leaving the link here ➡️https://lnkd.in/g7KCkDpe

Caleb Kruse - Mr. Paid Social

LinkedIn feels like the one platform folks are highly under leveraging. 

Learn more at linkedin.com/growwithads 

#LinkedInPartner

Sora 2 Pro is absolutely incredible for making ads. 

I just made this mockup ad for Liquid Death and the prompt I used was literally one sentence. 

"a fast paced cinematic ad for liquid death" 

That's it. 

I was able to include a reference image of the product in a setting I previously generated with Nano Banana. 

We are entering into a world where you don't need complex prompts to get good results. 

Comment "AI Ads" and i'll send you the link to the tool I used to make this.

I’ve never had so many exciting projects and been so overwhelmed. 

I’m sure I’m not the only one feeling this way. AI is exhausting. 

Every week (or day) there’s a new release. 

Just when you think you’re caught up or have the latest workflow fully dialed in, everything changes again. 

I get really bad shiny new object syndrome. 

This can make it difficult to stay focused on projects I’m already working on. 

It can also lead to me saying yes to new opportunities when I already have zero bandwidth. 

Combine this with a 9 month old baby and restoring an old cabin and it’s a recipe for burn out. 

As a content creator in this new world of ai, I constantly feel behind the ball. 

A new release is met with a sense of dread and excitement. 

New releases mean fresh new content and potential growth to my personal brand. 

But it often means pausing my current projects to “cover the news” and learn something new. 

I’m having to remind myself that I don’t have to create content for every single thing and that sometimes it’s ok to “be behind”. 

I’ve got some really exciting and fulfilling projects I’m working on. 

I’m building up my skool community into something unlike anything out there. 

I’m closer than ever to launching my bulk ads tool to the masses. 

I’m collaborating with some dream partners in the space on new content. 

I’m continuing to grow my personal brand on all channels. 

There’s a ton of plates spinning right now and we’re in the thick of Q4. 

Which means saying no or “not right now” becomes the most valuable skill I can have. 

For other entrepreneurs, how are you managing all this?

I just built a tool that can replace your media buyer during Black Friday. 

Or at least give them more mental capacity.

It's a budget automation system that allows you to edit all your meta ad sets across multiple ad accounts with the click of a button. 

First, it downloads your metrics for all your ad accounts. Today, Last 7 Days and Last 30 days. 

Then it spits out some recommended budgets based on your KPIs. This is 100% customizable. Build your own algorithm. 

You can create endless custom views. 

Create a top performer view where you only see ad sets over x ROAS for x amount of days and CTR is trending up when comparing L7 performance to L30. 

You can even pause ad sets, right from airtable. 

This is my V1 of this system and there's definitely some things i'm overlooking. 

I used it today and what would have taken an hour took me minutes. 

But wait. It gets even crazier. 

You could have this entire process fully automated within Airtable to make these changes on a schedule (once you've tested it manually of course) 

Want access? Comment "Budget" and i'll send you the link to check it out!

Cursor is the next level unlock I needed. 

I just built an entire creative upload automation system that takes images and videos from frame io and uploads them into your meta accounts. 

It handled building out an OAUTH flow and all the authentication stuff. 

It was able to iteratively test with data from my Airtable. 

And I just tested it and it worked. 

I just provided my project or folder id. 

This will be part of my release of my bulk ads tool. 

I can’t wait to see what’s possible with this.

Quick and easy tip for creating hundreds of ads in Canva.

taplio

Caleb Kruse - Mr. Paid Social's Linkedin Analytics

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Caleb Kruse - Mr. Paid Social's Linkedin Analytics

Performance ScoreCaleb Kruse's LinkedIn Performance

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