Caleb Rule's Linkedin Analytics

Currently 2x Fractional CMO and marketing consultant with Rule Marketing Group. Active in Exit Five community, happy to talk shop, chess, pickleball, life, or swap Dad jokes. And by "Fractional CMO" I actually mean I lead marketing and report to leadership such as the CEO. Not someone who's claiming fCMO title and then doing web design work. Yeah, I know what it's like out there. (You can say I'm also a Fractional Head of Marketing. I won't argue. I just use the titles I'm given). I comment a decent amount and post only occasionally, so give a follow if you want variety in your News Feed. If you're curious for a sampling of results I've achieved, here you go: 1.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) for a marketing consulting organization where I was promoted to Director of Marketing 2.) Drove a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic) for OEM manufacturing company - this transformed the lead distribution model 3.) 2.5x ROI on marketing investments for a commercial cleaning services client as their fCMO 4.) 5x lead gen for a luxury housing client, leading to being booked more than a year in advance + 90%+ organic traffic growth. 5.) Positive ROI for performance marketing for a FranDev client Can speak many marketing / sales languages. Also: Husband and father, which brings its own significant experiences. Have managed direct reports as a Director of Marketing, supported product launches, managed budgets ranging from $1M to 150K, and developed multi-channel strategies to exceed demand generation, brand marketing, and revenue goals. Often work with companies in the $1M - 10M range, though have experience at a $500M+ ARR OEM manufacturer as well. Also have multiple years in all of corporate, agency, and nonprofit settings and am used to in-office, flexible office, and remote work. Currently remote. View experience, philosophies, and more at https://calebrule.com. Skills include: Revenue marketing, Marketing leadership, Budget management, Vendor management, Marketing strategy, Integrated Digital Marketing, Inbound Marketing, Demand Generation, Account-Based Marketing (ABM), Customer Experience, Lead Management, CRM (Salesforce and Pipedrive, with a bit of Hubspot), Web Content Management, SEM, CMS systems, Customer Service, Sales Enablement, Account Management. Props to you for reading all the way down here, I'm impressed and you should high-five yourself!