Caleb Rule's Linkedin Analytics

Marketer with millions in revenue driven and impacted. Currently Fractional CMO and consultant through Rule Marketing Group and mulling career paths. Active in Exit Five community, happy to talk shop, chess, pickleball, life, or swap Dad jokes. I comment far more than post, so give a follow if you want variety in your News Feed! A sampling of results include: 1.) Third-highest Q4 in company history in marketing-sourced pipeline in 2022 2.) Generated highest marketing-sourced revenue and pipeline numbers in 10 years with > 2x increase in ASP in 2021 (vs. 2019 numbers) 3.) Grew account revenue by 20% in less than a year with $1 million+ books of business 4.) Drove a 121% YoY increase in lead volume and 42% increase in web traffic (including 17% increase in organic), topping a million visits overall. 5.) Transformed lead distribution model so 85%+ of CRM leads come in digitally, a stark shift from legacy marketing models 6.) 5x lead gen for a luxury housing client (as part of my side hustle), leading to being booked more than a year in advance + 90%+ organic traffic growth. Can speak many marketing / sales languages. Also: Husband and father, which brings its own significant experiences. Have managed direct reports, supported various product launches, managed budgets, and developed multi-channel strategies to exceed demand generation, brand marketing, and revenue goals. Also have multiple years in all of corporate, agency, and nonprofit settings with increasing roles, responsibilities, and budgets and am used to in-office, flexible office, and remote work. View experience, philosophies, and more at http://calebrule.com. Skills include: Revenue marketing, Integrated Digital Marketing, Inbound Marketing, Demand Generation, Google Ads (formerly AdWords), SEO, Google Analytics, Conversational Marketing, Account-Based Marketing (ABM), Customer Experience, Lead Management, Web Content Management, Writing, Editing, Social Media Management, SEM, CMS systems (including Adobe Experience Manager and WordPress), Customer Service, Sales Support, Account Management. I've dabbled in other areas as well, but hey, keyword optimization matters.