Zeng Countertops & Surfaces

Brand Management 
- Develop and implement strategies to enhance brand awareness, maintain brand consistency across marketing channels, and ensure brand guidelines are followed.

Lead Generation 
- Develop and implement lead generation strategies, qualify leads for sales (MQL), and nurture throughout the customer journey working closely with sales. 

Organic Social Media
- Strategy and creation of social media content aligned to marketing strategy and business goals.

Website Conversion Rate Optimization 
- User experience and accessibility based design to increase website leads.

Event Coordination 
- Planning, organizing, and execution of marketing events, like trade shows and customer appreciation events.

Marketing Director

UNANIMOUS

- Strategy, development, and execution of marketing and advertising campaigns that resonate with our client's target audience, communicate key brand messages, and showcase compelling offers.

- Organic social media marketing, including conducting competitor analysis, audits, research, strategy development, content calendar creation, content execution, and actionable KPI reporting for continual optimization.

- Design of social media graphics that align with new or existing brand guidelines and continual testing for improvement based on audience engagement and reach.

- Media buying, creative strategy, ad creative design, and campaign management with Facebook ads, LinkedIn ads, and Google Ads. 

- Keyword research, direct response copywriting, and audience targeting to optimize performance based on the campaign objective. 

- Data-driven focus on optimizing marketing and advertising campaigns by consistent KPI performance monitoring and tracking.

- Collaboration with cross-functional teams to ensure that all marketing and advertising materials adhere to brand guidelines, fostering a consistent and memorable brand experience for clients.

- Manage ongoing client communications to cultivate long-term relationships based on honesty, trust, and results to increase LTV.

- Establish and implement standard operating procedures and knowledge documents to increase department efficiencies.

- Leverage continual education and growing expertise in digital marketing to deliver impactful results that contribute to personal and company growth.

Digital Marketing Strategist

Robidoux Inc.

- Design and execution of B2C and E-commerce email marketing strategies for Robidoux Inc. and Robidoux Inc. Distributing, driving increased engagement and conversions.

- Created social media content across Facebook, Instagram, TikTok, and YouTube, leveraging skills in graphic design, copywriting, photography, videography, and editing.

- Used tools like Adobe Creative Cloud (Illustrator, Photoshop, Lightroom, and Premiere Pro), Figma, Mailchimp, and Klaviyo to concept, design, and deliver visually compelling and impactful marketing materials.

- Collaborated with cross-functional teams to ensure the delivery of high-quality, value-driven content and communication to customers, fostering strong relationships and brand loyalty.

- Vital role in the launch of The Big Barbecue Company, including creating email marketing templates, custom graphics to be printed in a large-scale vinyl wall application (in partnership with the in-house illustrator), and promotional materials.

- Demonstrated strong project management skills, effectively prioritizing tasks and meeting deadlines in a fast-paced, dynamic environment while maintaining exceptional attention to detail and quality standards.

Digital Marketing Specialist

gp Customs

- Specialized in producing high-quality photo and video content across platforms such as YouTube, Facebook, Instagram, Snapchat, and TikTok.

- Leveraged a strong understanding of social media to engage and grow audiences on these platforms effectively.

- Photo and video editing, copywriting, and hashtag research to enhance online visibility and connect with the target audience.

Social Media Marketing Specialist, Videographer, Photographer

Marketing and advertising partner specializing in full-funnel growth for B2B and B2C service businesses. I leverage creativity, analytics, and business economics to build high-impact strategies.

- Marketing and Advertising Strategy
- Conversion Rate Optimization
- Copywriting and Brand Voice
- Email Marketing Strategy
- Social Media Advertising
- Organic Social Strategy
- Google Ads (PPC)
- Market Research
- Graphic Design

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