Callum Leonard

Embryo

Embryo is a leading independent performance marketing agency. Our mission is to drive
brand growth through pioneering strategies, best-in-class technology, and the dedication of
our expert team.

Working collaboratively, our team tackles business challenges from unexpected angles by
combining deep curiosity, bold creativity and innovative technology. Add in our expertise in
Organic (SEO, content, digital PR), Paid (PPC, affiliate marketing, paid social) and Creative
(UX/UI design, conversion rate optimisation) we elevate emerging brands and ensure
established companies retain their prominence.

The dedication and expertise of our team, combined with our powerful Supertools, is what
makes Embryo stand out from the competition as an industry leader.

Brands that choose Embryo know they are partnering with the best and will achieve the
extraordinary.

Paid Media Strategy Director

Head of PPC

Paid Media Manager

Point Blank Digital

Senior PPC Account Manager

PPC Executive

Experienced team leader within paid media, skilled in managing large sized clients with budgets up to £20M annually.

UK Search awards winner 2021 - Best use of PPC (Finance)

UK Search awards winner 2022 - Best use of PPC (Retail)

UK Search awards winner 2023 - Best use of PPC (B2B)

UK Paid Media Awards winner 2023 - Rising Star

UK Paid Media Awards winner 2024 - Best use of Paid Social (Retail)

UK Paid Media Awards winner 2025 - Best Integrated Campaign

Driven over £750 million of sales through expertly lead PPC campaigns, utilising Google, Bing, Affiliates and Amazon advertising.

Constant thirst to know more and become better.

Embryo is a leading independent digital agency. Working together, the team tackles your brand challenges from unexpected angles. Their joined-up approach combines deep curiosity, creativity and pioneering technology. Add in the expertise in Organic (SEO, content, digital PR), Paid (PPC, affiliate marketing, paid social) and Creative (UX/UI design, conversion rate optimisation) and Embryo can reveal surprising insights and create extraordinary growth. By seeing the things others miss, Embryo makes brands more visible online. Through integrating insights in campaigns that engage customers at every stage of their journey, Embryo can transform your business.

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