Road to Amherst

UK Director of Strategy

rehab_agency

Driving strategic leadership at Rehab Agency, shaping how brands leverage AI, emerging tech, and creative innovation to transform marketing and consumer engagement.

* Lead AI and tech innovation strategy for clients including Google, Disney, Pinterest, and Paramount, delivering forward-thinking solutions in marketing, advertising, e-commerce, and brand experience.

* Lead both the Strategy, and more recently, Creative teams at rehab overseeing team CPD, managing all strategic and creative delivery for Rehab. 

* Partner with senior brand stakeholders to translate business challenges into innovative marketing solutions, from new AI-powered ad formats to AI-enhanced workflows for Google.

* Conceive, strategize, and manage the development of AI-driven experiments and new technology solutions, shaping how some of the world’s biggest brands engage with their audiences.

* Drive the agency’s thought leadership and R&D, crafting frameworks and methodologies that help brands navigate the future of marketing.

Head of Strategy

Digital Radish

Strategy Director

Head of Insight & Innovation 2016 -

Leading the DRPG research and insight team, I help brands frame questions and understand challenges. We research, explain and recommend the best route forward for brands to engage audiences through new brand identities, campaign concepts and communication strategies. I work with our team of creative directors to ensure every idea, every brand and every treatment is backed by research, ensuring success.

Head of Insight & Innovation

E3 Group

Managing corporate communications, both internal and external. Managing website content and driving SEO strategy through online content. Copywritng and editing online content. Managing social media channels for the group including Facebook, Twitter, YouTube, Flick etc. Managing communications with the media, securing coverage in national, regional and trade media outlets.

Press & Marketing Executive

I am a senior strategist and agency veteran with 15 years experience delivering marketing, campaign, ad and innovation strategies for some of the worlds best-known brands. 

I am a strategic Lead, Insight specialist, AI expert, and futurist, with considerable experience designing and developing strategies, workshops, presentations and measurement approaches. 

I have spent the past two years delivering cutting edge Ai projects for brands like Google, Disney and Pinterest.

I am a trend forecaster and foresight specialist. I have supported clients from start-up to blue-chip in their planning and trend identification and have designed, innovation and education programmes from the ground up to support my agencies and clients in understanding what the future holds for their teams, their industry and their audiences.

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