Grana Group

Grana Group is a product driven growth design agency. We build profitable experiences for Fortune 500 and amazing startups. We have worked with CVS, Lowes, and Best Buy.
www.grana.group

Vice President of Product Design

Selera Incorporated

Lead mobile design and engineering teams, producing world class experiences for iOS / Android and Desktop for startups and enterprises. 

Clients: Verizon, State Street, Soko, Lowes, Best Buy

Lowes: Designed and launched a new Shop By Room Experience for Lowes.com/ Mobile App that achieved $16M in incremental revenue and increased conversion rates within the first 2 weeks of launch. 

Best Buy: Redesigned pricing and secondary upsell offers experience for Bestbuy.com and iOS/ Android and components that increased sales conversions by 3-5% on App and Mobile.

State Street: Redesigned back of the house apps that improved order processing and enabled real time reporting on fulfilled orders.

Soko: Led Product design and development at a TechStars backed startup, through product launch and early customer acquisition.

Lead UX Consultant

Midnight Run Community

I started Midnight Run to help sales, marketing and design professionals find great part-time roles and flexible work options with leading startups and fast growing companies. 

We believe the dream of a 4-day work week is real with Midnight Run and our employment partners!

Chief Executive Officer

Poolit

I currently lead a team of Product, UX and Visual Designers, building the next “big thing” in financial innovation.

Achieved 5.0 App store rating, and $1B+ in presale commitments within the first 12 months of launch.

Lead and mentored a cross disciplinary team of mobile, web app, visual designers, and user researchers to produce world class experiences for iOS and Android phones for startups and enterprise companies. 

Coached fellow company executives on product development strategies and tactics for early stage startups.

Owned the UX roadmap and partnered with the VP of Product to ensure strategic alignment and competitive differentiation within our product category.

Head Of User Experience

Travelers

Industry: Insuratech, Insurance

A collaborative leader who brings fresh ideas and a human-centered design approach, to enable scalable solutions leveraged by thousands of Travelers customers.

Mentor and lead  Senior and  junior product designers and interns. 

Key contributing Product Designer on Travelers new native mobile app that currently has an iOS app store rating of 4.7 since it launched in early 2021! 

Lead discovery and  opportunity framing activities for three scrum team simultaneously. I regularly  facilitate workshops, create and conduct user research and synthesize findings. 

Lead and teach Agile and Lean UX product development best practices across the Digital Enablement division to mature our

Lead the mobile accessibility remediation team, which achieved adherence to WCAG 2.1  AA criterion on our mobile app in under three months. 

I conduct experience mapping, information architecture, product design, and employ interaction design methods and techniques by creating site maps, building journey maps, organizing taxonomies, craft user flows, assembling design systems, storyboard, assemble map mental models, conduct content inventories and create interactive prototypes.

Sr UX Design Lead

Soko

I head product and engineering teams at Soko. 

Soko is a professional networking platform and diversity & inclusion tech company that connects opportunity-seeking Black professionals and diversity-driven companies together.

Co-founder + Head of Product

Aptara

Crafted a mobile-first eLearning course design system for Price Water Coopers eLearning platform. 

Create training
Build out learning objectives/outlines
Research and provide content for topics and subtopics (using Word templates)
Work with offshore teams
Work with tight deadlines

User Experience Consultant

Wayfair

Verticals: eCommerce, Mobile eCommerce, Finance 

Led a multidisciplinary experience design team that supports all of Wayfair’s financing products across all geographies and sister brands. 

Collaborated with product managers, directors, developers, content strategists, user researchers, and other experience designers to build experiences that achieved brand goals, business, and most importantly user goals.

Designed wireframes, high fidelity prototypes, and technical documentation for legal evaluation.

Initiated qualitative research studies, and crafted customer surveys, and facilitated design thinking workshops with company leadership.

Key Achievements: 
Lead the product development and design of the E-commerce industry's first customer-facing multi-lender financing platform, which powers $200 mil + in annual revenue.

Architected and led Wayfair's My Way loyalty program to 30% YOY growth through customer acquisition channel development, promotional experience design, and landing page development.

Designed Wayfair's Canada’s Credit Card application and integration.

Senior User Experience Design Manager

American Graphics Institute

Teach User Experience Design certificate courses on the following topics:
Design Thinking
Mobile/ IOT Design
Information Architecture
Introduction to User Experience Design
Product Development and Discovery
Rapid Prototyping

Adjunct Instructor- User Experience Design and Strategy

CVS Health

Verticals: Healthcare, eCommerce, Mobile eCommerce 

Lead a full-stack UX team (UX copy copywriting, UX architect/ designer, Visual Designers, UX engineers) on cross-platform projects. 

Collaborated with UX leads and directors to ensure product portfolio alignment by synthesizing cross-department business and user goals.

Created UX strategy presentations, facilitated design workshops/sprints, built prototypes, moderated UX research studies and architected UX strategy documentation.

Translated complex business requirements into elegant user experiences that are delivered across multiple channels (web, desktop, phone, and in-store services).

Sr. User Experience Designer

Product Design Consultant | Talent Matchmaker | Tech Stars Anywhere 2022 Alumni 🚀 | Lifelong Entrepreneur

**Follow me for hiring & recruiting insights, future of work trends, job advice, and hiring posts!**

Currently running Midnight Run to help tech professionals find great part-time roles and flexible work options with leading startups and fast growing companies. 

Outside of Midnight Run my favorite pastimes include playing video games, hiking, mountain climbing, and spending a small fortune on the latest UX design and business strategy books!

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