Neil Campbell's Linkedin Analytics

Cambridge Design Partnership's 5 pillars of strength are:- Front End of Innovation (FEI) – Finding and evidencing the right opportunity o Unique expertise in finding unmet customer needs using ‘jobs to be done’ research methodologies to uncover and prioritise innovation opportunities o Sensory and affective sciences to predict drivers of preference and purchase o Market research, interviewing, behavioural research in-situ or remotely via mobile and on-line platforms o Technology landscaping and road-mapping to find technologies can meet stakeholder needs in the future o Generating tangible “Reasons-to-believe” in lead concepts through generation of rapid Proof of Concept (PoC) / Proof of Principle (PoP) test systems and technical evaluation R&D Enabling Tools – Testing, Evidencing and Substantiating Claims o CDP have a unique user insight service called diialog™: a technology platform for the quantitative/ qualitative monitoring of consumers when using products and services  Uses include in-home test products to provide valuable quantitative insight and allow interactive or dynamic consumer studies. Product Development & Service Creation - o Consumer Value Proposition (VP) and User eXperience (UX) centric and evidenced based Design and Development of disruptive new products o Core internal capability to model and prototype to quickly produce tangible, testable new products and service concepts including Cloud-based services through to transfer to manufacture. Short-Run Manufacture o Capability to fully produce initial small batches of final product to quickly and frugally get to test market and validate new business models such as e-Commerce. o Skillsets to quickly transfer to manufacture for scale-up if required. Brand Activation Technologies and Consumer Diagnostics o Great expertise at bringing technology, devices and digital services to help drive sales of product, support strategic marketing campaigns and new product launches