Cameron Ironside's Linkedin Analytics

With over five years of comprehensive experience in digital marketing, I have established a robust track record in diverse industry sectors, having served in roles spanning across both agency and brand environments. My expertise encompasses strategic management of substantial budgets, often exceeding seven figures, demonstrating adeptness in maximising ROI and driving growth initiatives for brands of a variety of sizes. Additionally, I am proficient across a range of advertising platforms, including Google Ads, Meta Ads (formerly Facebook Ads), Microsoft Ads, Snapchat Ads, and TikTok Ads. This breadth of expertise enables me to craft tailored strategies leveraging each platform's unique features and audience demographics, thereby maximising campaign effectiveness and achieving targeted outcomes. Furthermore, I currently hold a leadership position as a Head of Performance, where I oversee a team of young professionals. In this capacity, I am responsible for guiding and supporting their efforts by combining paid media with a businesses financial outcomes, to help them grow profitably. Ensuring that this aligns with their organisational objectives, ensuring cohesive and effective strategies are implemented across all platforms to maximise results for our clients. In addition to this, I am also responsible for perpetually optimising and refining our internal processes and strategies, to ensure maximum output.