Camille Roe S.'s Linkedin Analytics

Growth Marketing Manager with 6+ years of experience driving revenue growth and delivering measurable business results. Served as Team Lead for Digital Marketing at Google, leading the strategy, execution, and optimization of all marketing activities to drive customer acquisition, retention, and sales for Google and Google Ads. Prior to Google, excelled as a Marketing Account Manager at eBay, with a primary focus on boosting customer acquisition, increasing conversion rates, and generating high-value sales opportunities through data-driven strategies and account management excellence. Proven track record of exceeding sales targets, building strong client relationships, and driving profitable growth in competitive markets. • Trained and managed team of 18 people and expanded the team with 8 new hires. Coached and monitored team performance, analysed data on strategies to optimise the performance and reported information to cluster manager with almost 100% satisfaction rate. • Worked alongside editorial and marketing teams to drive SEO in content creation and content programming. • Managed a leading e-commerce client, increasing click-through rate by 40% in 3 months. • Continually brainstormed new and creative growth strategies for B2B clients, checked and reported to determine if campaigns are giving results, determining whether to discontinue or improve upon strategies. • Ran constant, iterative tests throughout the funnel, and used the results to craft data-driven strategy updates that lift key performance metrics. • Explored, created, managed and analysed media performances and campaigns for channels across paid search, paid social, video and display (upper and lower funnel). • Aligned closely with brands and agencies on their media strategies and campaigns implementations. • Revamped the companies social media accounts, improving user engagement by over 60% on Facebook, Instagram, Twitter. • Contributed in creating influencer marketing campaigns, achieving ROI on average by 500%. • Designed and oversaw all aspects of our digital marketing department, produced concepts, and displayed advertising campaigns. Marketing Skills + Technical Proficiency: - UI/UX knowledge - B2B + B2C Sales - Strong Communication skills - Content Marketing - Semrush - Link-building techniques - Sprout Social - Hootsuite - Outreach - Salesforce, & Other CRM - Data Analytics, - Hubspot - Google Ads, Analytics & Tag Manager - Facebooks Marketing - Email Marketing - ActiveCampaign - Adobe (Photoshop, Illustrator, Indesign, Muse) - MC Office - Google Workspace - CMS