Camille Schmidt's Linkedin Analytics

Growth Marketing Manager with 6+ years of experience. Team Lead for Digital Marketing at Google with a mission of leading the strategy, execution and experiment of all marketing activities to drive Google and Google Ads. Prior to Google, was a Marketing Account Manager at Ebay, primarily focused on driving customer acquisition. • Trained and managed team of 18 people and expanded the team with 8 new hires. Coached and monitored team performance, analysed data on strategies to optimise the performance and reported information to cluster manager with almost 100% satisfaction rate. • Worked alongside editorial and marketing teams to drive SEO in content creation and content programming. • Managed a leading e-commerce client, increasing click-through rate by 40% in 3 months. • Continually brainstormed new and creative growth strategies for B2B clients, checked and reported to determine if campaigns are giving results, determining whether to discontinue or improve upon strategies. • Ran constant, iterative tests throughout the funnel, and used the results to craft data-driven strategy updates that lift key performance metrics. • Explored, created, managed and analysed media performances and campaigns for channels across paid search, paid social, video and display (upper and lower funnel). • Aligned closely with brands and agencies on their media strategies and campaigns implementations. • Revamped the companies social media accounts, improving user engagement by over 60% on Facebook, Instagram, Twitter. • Developed unique content for a variety of clients sites to improve presence and brand awareness. • Contributed in creating influencer marketing campaigns, achieving ROI on average by 500%. • Designed and oversaw all aspects of our digital marketing department, produced concepts, and displayed advertising campaigns. • Oversaw all aspects of landing page creation, from copywriting, to UX/UI, to constant Conversion Rate Optimization through data-driven A/B tests for different clients, B2B + B2C. Marketing Skills + Technical Proficiency: - UI/UX knowledge - B2B + B2C Marketing - Strong Communication skills - Content Marketing - Semrush - Link-building techniques - Sprout Social - Hootsuite - Outreach - Salesforce - Data Analytics, - Hubspot - Google Ads, Analytics & Tag Manager - Facebooks Marketing - Email Marketing - ActiveCampaign - Adobe (Photoshop, Illustrator, Indesign, Muse) - MC Office - Google Workspace - CMS If you are interested in contacting me for a position with your company, email me at [email protected] or here.