Red Lab

Senior Digital Marketing Manager

Lake One ®

Paid Media Strategist 

AMPERAGE Marketing & Fundraising

- Created, optimized, and managed digital advertising campaigns for Midwest clients in the fields of healthcare, higher education, nonprofits, and home improvement.
- Managed and optimized Google Ad Grants campaigns.
- Experience in creating and optimizing a wide variety of campaign types, including Google Search & Search Remarketing, Google Display & Display Remarketing, YouTube In-Stream & Discovery, Facebook Traffic, Facebook Conversions, Facebook Lead Gen, Facebook Event Response, Facebook Brand Awareness, Reddit Ads, and Snapchat Ads & On-Demand Filters.
- Successfully implemented conversion tracking through Google Tag Manager, Google Analytics, Google Ads Campaign Goals, and Facebook pixels.

Digital Media Specialist

hibu

- Interviewed small and medium-sized business owners to generate high-quality website content and structure for multi-page Hibu websites.
- Created and managed 150+ Hibu digital advertising account campaigns including paid search marketing (PPC advertising), online display ads, social media ads, and online business listings content. 
- Performed ongoing optimization for paid search campaigns to maximize campaign performance, efficiency, and ROI for clients.
- Advised clients on campaign performance and statistics, and offer suggestions for optimization opportunities and provide analytics for their Hibu website and Hibu digital advertising products.

Sr Digital Service Consultant I

Sonata at Melbourne

- Responsible for assisting with direct sales and marketing planning activities
- Provided prospects with tours of the community and help them to decide which level of care would be best for them or their loved one
- Coordinated the resident admission process and assisted families with any concerns residents may have with their new home
- Helped new residents acclimate by introducing them to members of the Sonata community
- Assisted the Activities Department for the Independent Living residents and Assisted Living Residents
- Engaged residents with Alzheimer’s or other dementia with conversation, walks, and other varieties of activities on a daily basis

Move in Coordinator

Crossfit Palm Bay

- Performed one-on-one and group Crossfit Training
- Introduced the Crossfit methodology as well as the foundational movements to new athletes
- Encouraged and help athletes to reach their personal goals by creating workouts and giving nutritional advice 
- Helped to create an atmosphere in which athletes respected each other as well as the gym equipment
- Helped to create a strong Crossfit community for new and veteran athletes to work together and motivate one ￼another as a team

Trainer

Billboard Connection

- Created and delivered proposals and estimates to clients
- Negotiated and completed advertising display agreements

Account Executive

Viera Soccer Club

- Assisted with club registration for new and returning athletes
- Managed field care on a weekly basis
- Organized documentation and equipment throughout the season 
- Filled in for absent coaches when necessary

Office Manager

Marketing at Florida Institute of Technology

Created a marketing plan for Bamboo Cricket, a company that provides e-service solutions for large and small companies. Developed a successful advertising campaign (posters, flyers and television commercial) and created a marketing to introduce a product into a foreign country. Gained tremendous knowledge of how to introduce a product into a new country.

Marketing and Advertising

Winnerz Inc.

Overcame failure of partners to keep their commitments.  Delivered a successful event on time while working under extreme pressure.  Displayed great time management skills.

Event coordinator and planner

I am a dedicated marketing specialist with a wealth of experience in paid media. I have a proven track record of strategizing and executing successful marketing campaigns while honing my general management and customer service skills. My keen attention to detail and unwavering commitment to follow through makes me confident in my ability to contribute valuable and profitable results to any team.

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