ROASted

0 to $1M ARR in five months with one employee
Chris Walker joined as partner in the sixth month. 

If you see a B2B SaaS company doing good marketing, chances are they’re working with me.

Founder

Microsoft

Helping Microsoft to make their platform actually usable

Advisory Council for Microsoft Ads

LinkedIn

Running the Level Up programme - it’s my own marketing curriculum for high-growth startups, this invite-only series is available to select startups advertising with LinkedIn in the US.

From the lesson topics to the discussion points, everything has been carefully curated to tackle real-world challenges and examples marketers will face while scaling their companies.

Digital Marketing Partner

AdConversion

In collaboration with Silvio and the AdC team, I've launched my own Linkedin Ads course for B2B SaaS with over 80 lessons and over 200 pages of content. Completely free. 

https://www.adconversion.com/course/linkedin-ads-103

Linkedin Ads Instructor

HockeyStack

Head of Growth & Insights

• Founding growth 
• 3X revenue growth in the first 180 days of 2024
• 2X revenue growth in the first 95 days of 2024

Head of Growth

• YC S23, pre-seed, seed
• First advisor, during this period HockeyStack grew from $0 to $1M ARR.

Growth Advisor

Cognism

• From $23M ARR to $70M in 18 months
• Series C, and Series D
• Directly managed over $15M annual marketing budget.
• Scaled the budget by 2.5x in 18 months while keeping the ROI the same.
• Managed three brands: Cognism, Kaspr, Mailtastic

Group Global Head of Paid Media

• Built a team of seven people
• 31% improved in the pipeline efficiency within the first three months

Global Head of Paid Media

Deepcrawl 

• From $6M ARR to $12M in 18 months
• Series B, and Series C
• Founding growth
• Led paid media, growth, and revenue operations.

• MVP of 2021
• Built & maintained a demand generation machine. 
• Managed growth, demandgen, and marketing ops.

Demand Generation Manager

Mowico

• From 0 to $1M ARR in 9 months
• Seed, Series A, Exit
• Employee number one & cashed out after its acquisition by Tmob (February 2021)
• Managed the product, business ops, and marketing teams. 
• Created a PLG model by relying on the product itself as the primary driver of customer acquisition, conversion, and expansion which resulted in 50% MoM growth.
• Defined market strategies, product roadmaps, interdependencies, and key metrics.

Growth (acquired)

Product Growth (Co-Founder)

Workindo

Product Manager

Cleanzy

• Seed, and Series A
• Built the GTM strategies for Italy, Spain, and the UK markets.
• Managed/assisted in various zero-to-one growth projects for user and supplier sides.
• Developed integrated marketing campaigns with comprehensive digital, offline advertising, and experiential activations.

Growth Hacker

Global Head of Paid Acquisition at Cognism

Reformed corporate lawyer; recovering tech bro. I managed over $100M ad spend across fifty companies in the last five years, and generated over a billion $ pipeline.

Track record includes but not limited to: Cognism, HockeyStack, Sendoso, Sequel, Pavilion, Paddle, Guesty, and Exclaimer.

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