The Estée Lauder Companies Inc.

•	Leading DTC and B2B operations of ESTEE LAUDER Turkey for 10 selective cosmetics brands 
•	Ensuring target delivery and profit maximization for 52 free standing MAC, Jo Malone and Bobbi Brown stores
•	Owning ultra-lux consumer reach strategy of the company through partnership with the ultimate luxury retailers in the market

RETAIL AND COMMERCIAL DIRECTOR

BALCAN RETAIL

Official distributor of BANANA MOON SWIMWEAR in Turkey

Co-Founder

Godiva Chocolatier

•	Managing Godiva Turkey operations, 13 cafes and corporate & e-commerce sales channels 
•	Managing a team of 120
•	In charge of the delivery of yearly sales, P & L targets and budgeting 
•	Creating and executing marketing activities 
•	Maintained 40 % growth in 2017, 30 % growth in 2018 
•	Achieved positive EBITDA for the first time since the foundation of Godiva Turkey 
•	Leading expansion in the marketplace

Country Manager

Luxottica Group

•	Managing Sunglass Hut Turkey sales operations, 70 point of sales, over 150 employees
•	In charge of the yearly sales, P & L targets and budgeting
•	Achieved 30 % revenue growth 
•	Responsible for new store openings; opened 4 stores

Head of Sales & Operations at Sunglass Hut Turkey

NIKE TURKEY

•	Managing $100 M Running & Kids & Basketball wholesale and retail business
•	Completely overseeing forecasting and budgeting
•	In charge of the yearly sales and P & L targets
•	Developing and executing go to market & distribution strategies 
•	Maintained 50% CAGR growth in running category since 2011 and doubled running business 
•	Founded Nike Women business in Turkey and created 5 women destination doors 
•	Cross functionally leading Nike Running & Nike Women business across sales, merchandising and marketing functions
•	Increased women business 30% year-over-year

Nike Running Business Lead & Category Sales Manager

•	Responsible for apparel business unit
•	Delivered $20M yearly wholesale to Nike Only Store retailers
•	Exceeded sales quota by 15% annually for 3 consecutive years
•	Founded Nike Sportswear speciality channel in Turkey
•	Supervised wholesale, sell-thru and inventory figures of 40 mono brand doors

Nike Only Stores Account Executive

Siemens

•	Delivered €25M annual sales to Key Accounts 
•	Exceeded sales quota by 20% annually for 2 consecutive years
•	Awarded as the ‘Best of the Year’ in 2006

Sales Commercial Specialist

CYBERPARK, Bilkent University Technology Development Zone Inc.

•	Delivered feasibility studies 
•	Provided consultancy services to start-up R&D companies on European Union funds

Business Development Specialist

Specialties: Category Management , Account Management, Business Development , Strategic Planning , Forecasting , P & L Management, Wholesale to retailers, Retail Operations, Alternative Channel Creation

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