Cara Ferragamo Murray's Linkedin Analytics

I am a hands-on marketing strategist and doer with a history of driving efficiency and scale for early to mid-stage startups. A versatile, people-first marketer, I am fluent in all marketing disciplines, from product development, market analysis, and strategic planning to building marketing infrastructure, demand generation, and engagement programs that drive key business objectives. I am adept at using a data-driven approach to inform decisions and deliver scalable growth, and know how to collaborate with sales teams to generate a quality pipeline, predictable funnels, and measurable ROI. --> I translate ideas into action and create compelling omnichannel strategies that fuel growth. --> I understand how to reach and engage qualified customers and drive them to act. --> I have built an early-stage brand from the ground up, revived a traditional brand, and transformed an established brand to respond to evolving market needs. --> I thrive in fast-paced, growth environments, and am energized by the challenge of spearheading new initiatives. --> I am adept at using a data-driven approach to inform decisions and deliver measurable outcomes. I am passionate about equity in education, addressing the workplace skills gap, college and career readiness, women's entrepreneurship, and motivating and leading high-performance teams; I’m an experienced manager who is always ready to roll up my sleeves and pitch in. I lead with kindness, empowerment, and clear communication. I welcome opportunities to connect and collaborate. CORE COMPETENCIES Marketing strategy, digital marketing, performance marketing, demand generation, acquisition, growth, brand strategy, brand development, integrated marketing, analytics, paid media (SEM, SEO, PPC, paid social), CRM and email marketing leadership, social media and content strategy, affiliate and partnership, P&L management, building teams, strategic planning, EdTech and higher education marketing, enrollment marketing, global marketing, project management, go-to-market strategies, event management, community building, partnerships, and strategic alliances, business development, managing remote teams.