Carlos Araujo ☁'s Linkedin Analytics

My personal mantra is “If you build it, and make it relevant, they will come. If you don't take great care of them, they will never come back"​. Two of my favorite quotes are: "I have no special talent. I am only passionately curious."​ (Albert Einstein) “If we have data, let’s look at data. If all we have are opinions, let’s go with mine.” (Jim Barksdale) Having said that, the purpose I share with all the teams I work with is: The goal is to be better, not right. When all is said and done, I am a passionate marketing & sales professional who believes that an organization should always empower entrepreneurs and be truly customer centric. I also believe that alignment between sales & marketing IS NOT an option, and that today's marketing practice is extremely exciting, The customer has a lot of control on the sales cycle today, and poorly planned or executed marketing initiatives have no place on corporate strategies, at any level. Data analysis is worth as much (if not more) as any creative skills, but the combination of both makes for a powerful starting point. Marketing: Digital & Integrated, Demand Generation, Marketing Operations, Market Intelligence, Marketing & Sales Alignment, Marketing & Sales Automation Project Management: Waterfall and Agile methodologies Strategy: Plan, Development, Execution, Results Measurement Sales: B2B, CXO, Direct, Channel