ADMIC Sal

- Spearheaded the bilingualization of Galeries Lafayette UAE's entire website, meticulously translating web menus, information pages and policies from English to Arabic.
- Oversaw the development of customized home and landing pages tailored to diverse audience segments such as men, women, kids, home decor, designers and beauty.
- Ensured end-to-end translation tasks, handling communication content (SMS messages, email marketing journeys and Instagram captions), product titles and descriptions, as well as SEO for brands and categories, press releases and restaurant menus.

Arabic Editor and Translator

Pipcke

- Proofread articles on pipke.fr, highlighting home decor ideas, to ensure polished presentation and refined language, images and structure.
- Optimize content to elevate online visibility and drive superior SEO performance.

French Editor

ستوديو الفنكوش

- Lead on site-wide content calendar and managed publishing 840+ articles per month.
- Mentored 4 authors, copy-edited 170+ content pieces per month and brainstormed content ideas. 
- Conducted monthly one-on-one meetings, providing feedback and tracking performance.
- Scripted and co-hosted the official site-wide podcast. (15-episodes total)
- Designed thumbnail article pictures, short-form videos and social media posts.

Arabic Lead Editor

- Created 500+ articles, news and quizzes, optimized them for search engines if necessary, generating a total of 750k views.
- Managed X account (formerly Twitter) from inception, cultivated engaging content, resulting in weekly account impressions of 200-400k.

Web Content Writer

IPH Studios

Subtitled content for leading media platforms, such as Shahid, MBC, Discovery and National Geographic.

Arabic Subtitler

With a Bachelor's degree in Translation and actively fulfilling the role of the Arabic Translator and Editor for Galeries Lafayette UAE, I have cultivated expertise in translation, editing, SEO content writing, content creation, scriptwriting, social media management and podcasting.

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