Webedia

Connecting brands with Arab audiences by leveraging Webedia owned Arabic content across the Food, Gaming, Parenting, Fashion, Saudi Pop Culture, and Lifestyle verticals.

Brand Partnerships Director

- New business development
- Commercial solution building
- Content & media partnerships with social platforms (X, TikTok, Meta, Google & Snapchat) 
- Brand Partnerships with direct clients and media agencies (Publicis, GroupM, Omnicom, MCN etc)
- Content monetization 
- Brand Integration in shows & content products
- Brand Integration in esports, gaming & livestream products 
- Selling Roblox, PubG & Fortnite as IPs 
- Project management 
- Overlooking creative and production scopes

Main Clients:
L’Oréal, Ferrero, Nestle, Almarai, Savola, Tencent(PubG), Activision (Call of Duty), Arla (Puck/Lurpak), Americana, LVMH, P&G etc. 

Platforms:
Saudi pop culture - Uturn 
Gaming - Saudi Gamer
Food vertical - Atyab Tabkha
Parenting - 3a2ilati
Fashion - Yasmina

Brand Partnerships Manager

Wunderman Thompson

Main Clients: 
BP - Castrol | Social content & paid media 
Savills | SEO,SEM,Content 
Johnson & Johnson - Ethicon Obesity | digital strategy & digital retainer scope 
Johnson & Johnson - Ethicon Wound Closure | social listening and content strategy 
Johnson & Johnson - DePuy Synthes | Digital&Offline comms, microsite, social strategy, listening and media
Johnson & Johnson - Colorectal Cancer (CRC)| 
Digital 
Dubai Tourism 

New business: Handled RFPs for major clients in the destination marketing, telco, governmental, logistics, FMCG etc. Industries. 
Lead on proposal buildup, briefing across cross functional teams, market insights & commercial/pricing of the scope.

Markets: Levant & GCC

Digital Account Manager

•	Managing digital key accounts across several industries and building sustainable relationships with clients throughout Middle East with focus on the GCC market. [ Some of clients I handle:  Johnson & Johnson ME,  Castrol ME, SABB KSA, McVitie’s ME, Bankmed Lebanon, FAforWomen NYC, OLX Lebanon (dubizzle)] 
•	
•	Ensuring a strategic position and a strong social media presence for brands
•	Developing blueprints for new projects and assessment of strength and weaknesses
•	Working on new RFP’s for new business in the Middle east region ensuring all of its requirements are covered in our proposal 
•	Drafting digital content strategies and liaising with creative team to pitch in their design adaptations 
•	Negotiating financial proposals for social media retainers and monitoring reports (KPIs).
•	Developing assessments reports and content strategies. 
•	Covering client events on digital platforms through live coverage.
•	Pre-planning of digital materials and live coverage plan. 
•	Preparing and presenting reports on their progress
•	Staying up-to-date with developments and generate new ideas to draw audience’s attention
•	Developing and publishing content across social media platforms (Facebook, Instagram, Twitter, LinkedIn & YouTube) using scheduling social media tools , including day-to-day strategy, calendar development and coordination.

Senior Digital Account Executive

•	 Digital content writing (Clients: touch Lebanon, L’Oreal, Garnier Levant, Bankmed, BLCBank, OLX, & Arab Thought Foundation)
•	Developing and writing monthly content plans for clients 
•	Client communication - liaising between clients and internal departments 
•	Community management & reporting 
•	Managed the online conversations and inquiries around each brand by replying to customers inquiries.
•	Coordinating with client's customer support teams to deliver the best customer service on social media
•	Covering major events such as the Brilliant Lebanese Awards on all social media platforms

Digital Account Executive

Publicis Groupe

• Contributed to major campaigns through conducting research & brainstorming sessions
• Researched important metrics and trends concerning markets and assisted on benchmarking exercises

Communications Executive

Bank of Beirut

• Got exposed to different roles and activities applied in retail banking
• Two days job shadowing in a branch

Retail Banking

Alfa Telecommunications

Intern at the Marketing and Communications department.

Currently working in the Digital Marketing & Advertising world  | GCC Market | Experienced in Account Management, Digital Content Strategy & Planning, Client Relations, Customer Service, and Communication.

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