Carey Fried's Linkedin Analytics

As the CEO of an SMB, you struggle without a clear and actionable marketing strategy. As a result, you and your team are uncertain about tactics and frequently miss growth opportunities. While you have some marketing activities in place, you cannot assess their effectiveness or align them with a comprehensive growth plan. I understand your frustration. I have helped dozens of CEOS in your shoes. When I work with CEOs at SMBs, I create and deliver a marketing strategy that takes into account current activity, growth opportunities, competitive landscape, strategic threats, branding, and messaging. I identify a specific marketing expert or group of marketing experts to achieve their goals and I manage the team to hit the KPIs. I’m committed to making sure my clients don’t waste resources as they effectively scale their business - making their marketing dollars spent work harder and smarter. I have over 20 years of marketing experience, including co-founding and growing a highly successful US business intelligence company, which sold for many millions. I have immense hands-on experience crafting and executing high-level marketing strategies, which is why I say, “I earned my MBA on the job”. The two primary services I offer Strategic Marketing Plan: After reviewing your current marketing landscape I offer a comprehensive marketing strategy including a clear 30-60-90 day roadmap aligned with the business goals and a budget. The actionable plan provides next steps - tactics - to reach your objectives. Whether you choose to implement it with your existing team or hire new marketing talent, the plan provides a path forward to achieve your desired business growth. Go-to-Market Strategic Plan: After a thorough review of your company’s current state, I offer a comprehensive GTM Strategic Plan. This offering is particularly relevant for SMBs aiming to enter the US market and includes a detailed competitive review, positioning analysis, messaging and branding guidelines, website review or design, social media content plan, and a strategy for recommended trade shows and events. The advantage of having this plan is that it is adaptable to different budgets, allowing you to implement it fully or step by step according to your needs. And, it can be executed by your internal marketing team with or without the support of a fractional CMO. Let’s schedule a call to get your SMB’s marketing on track and aligned with business goals: https://calendly.com/careyfried-fractional-cmo/30minutes Everything I have and do I dedicate to my father OBM Jerry Feldman.