Carla Cherry Productions

We will show you have to land 5 and 6-figure deals whether you are a brand new consultant
or have a few years under your belt.

✅ DM me for a call to see if we're a good fit.

Our consulting program was created for 2 reasons:

1. 99% of the consultants I've talked to STRUGGLE to bring new clients through the door.
By helping them land corporate clients, they only need ONE to cover all their expenses...
get their head above water... and thrive as a consultant! Hence, I've created a program
that outlines the entire journey, step-by-step, on how they can land corporate clients!

2. Most consultants I've spoken to are underpaid. They've dedicated their lives to
becoming an EXPERT in their field. Yet, they're charging meager hourly rates - because
that's ALL their current clientele can afford.

By landing corporate clients, they can get paid 5... 6... even 7 figures PER deal. Not to
mention, those figures are just a rounding error for most of these corporations.
____________________________________________________________________________________
Before helping consultants I worked as a producer for Larry King & others.

PRODUCER EXPERIENCE:
• Executive produced a 3-camera, live audience, TV comedy, talk show pilot
• Produced and wrote nightly scripts for Yahoo Studios’ "TV in No Time" a digital, comedy show viewed by millions of people
• Produced/Edited Comedy Central’s "Think Like A Man Too" with Kevin Hart campaign 
• Produced branded content for Suave, DailyCandy, and Fashion Star partnership campaign
• Additional clients include, e.g., Documentary Channel, Microsoft, Sony, and The California Endowment

Chief Executive Officer - Offer Creation + Direct Outreach Expert

Ovation LLC

Produced "Inside Versailles," Ovation TV's exclusive after-show for the hit-period drama "Versailles." Created the show from concept to completion including writing, directing and editing 10 episodes. The "Inside Versailles" after-show broke 100,000 views per episode and tripled Ovation TV's Facebook engagement. 

Responsible for creating Versailles' promotional and branded content for VOD and across all of Ovation's social media platforms. The "Women of Versailles" marketing campaign video garnered major Volkswagen sponsorship. 

Produced/edited top-performing, social media content for Ovation including a Jim Henson, pop culture, throwback video that hit 2.2 million views - breaking the company's view count record on social media.

Senior Producer

NATPE

Created, wrote and directed a proof of concept pilot for a comedic, talk show featuring comedians and experts tackling the controversial topics in the Zeitgeist. 

Show panelists included: Amanda Seales (Insecure), Effie T. Brown (Dear White People/Producer) and Byron Bowers (Adult Swim, The Eric Andre Show).

Participant - Executive Producer - proof of concept pilot

BiteSize Networks

Promoted from Executive Producing Larry King’s digital talk show, "Collector’s Cafe," to showrunning the the live TV show. 

Showrunner of a weekly, “8-camera, live audience” talk show featuring 50+ audience and extras and a union crew. Wrote interview questions for host Larry King. Responsible for editorial vision of the TV broadcast. Re-structured show format, adding live music and 3 additional “shooting zones.” Streamlined communication with legal, liaised with publicists, oversaw guest celebrity bookings including: Betsey Johnson, Kat Von D, Tom Green, Anita Pointer, Christopher Knight and more.

Showrunner / Supervising Producer- "Collector's Café" TV Show

Ora TV

Executive Produced Larry King’s digital talk show, “Collector’s Cafe”(300+ episodes). Responsible for budgeting, scheduling, editing, and overseeing a production team of 8. Created the show format and wrote Larry King’s interview questions. Liaised with publicists and booked celebrity guests including Tiffany Haddish, Tom Green, Kat Von D, Cheech Marin, Andrew WK, Redman, Run DMC, Kaskade, John Fogerty, Dick Van Dyke, Debbie Allen, and more.

Executive Producer "Collector's Café"​ digital

Yahoo

Produced and wrote for Yahoo Studios' "TV in No Time" a comedic, daily, stand-up show viewed by millions. Created original, on-brand content for Yahoo.com's extensive viewership.

Producer

Appetites

Produced and Directed weekly content for the award-winning app (Best of the App Store, Best of MacWorld, and Telly Award). Managed 15-person crew and $10K episode budget. Oversaw scripting, casting, and editing of first-of-its-kind, cook-along classes for iOS, online, and DVD distribution. Facilitated live streams via the web and mobile devices, and maintained Flash, WordPress, and HTML websites. The app showcased cook-along recipes for a meal-kit prep, delivery service that shipped nationwide.

Media Director / "Appetites" App

TEN: The Enthusiast Network

Produced / edited high performing, branded content and marketing campaigns on Premiere + Avid for TEN (Over 80 brands including Motor Trend).

Producer / Editor

Participant

Edited multiple episodes of the nationally broadcasted show “Doc Talk” for The Documentary Channel, as well as viral videos for "American Savage" and "Taste Makers."

Editor

Imagine this… Instead of struggling to find clients, you have high-level decision-makers consistently reaching out, eager to work with you.

Sound appealing? It’s all about having a market-validated, irresistible offer coupled with a reliable outbound system to consistently fill your calendar with qualified leads. 

That’s where our proven, four-phase approach comes in.

Phase 1: Craft Your Offer 
First, we work together to package your expertise into a unique offer that speaks directly to your ideal client, positioning you as the go-to solution.

Phase 2: Validate with the Market 
Once your offer is defined, we use a tailored, soft-sell strategy to test and refine it, ensuring it not only solves a key problem but that clients are ready to pay premium prices for it.

Phase 3: Generate Leads 
Next, we install lead generation systems that help you have meaningful conversations with high-quality leads, reliably and predictably.

Phase 4: Scale for Growth 
Finally, using data-driven insights, we scale the top-performing campaigns, maximizing revenue and expanding your client base.

If you’re a new consultant ready to scale sustainably, let’s connect. 

Book a call with me here: https://calendly.com/carlacherry/call-w-carla-cherry

========================================================================

Prior to helping consultants 👉 I was a producer 🤩 for Larry King & more (see below)


Showrunner credits include: 
- Larry King's digital, celebrity talk show (Collector’s Cafe / Ora TV) 300+ episodes
- Larry King's "8-camera, live audience" TV talk show (Collector's Cafe / BiteSizeTV)
- "Inside Versailles" After-Show (Netflix /Ovation / 2017)

ACCOMPLISHMENTS:
* "Inside Versailles" After Show (Creator/Showrunner - 2017) - over 665K views on Facebook 
* “Women of Versailles” Marketing campaign video (Producer/Editor) - garnered major advertising sponsorship from Volkswagen
* Booked celebrities including: Tiffany Haddish, Cheech Marin, Betsey Johnson, Kat Von D, Tom Green, DJ Kaskade, Dick Van Dyke, John Fogerty, Rev Run (Run DMC), Debbie Allen and more on a Larry King hosted talk show.
* Jim Henson's "Emmet Otter's Jug-Band Christmas" pop culture throwback video - (Producer/Editor)  2.2 M views - highest video count in Ovation’s history (2017)

AI is the FUTURE of consulting.

75% of my clients right now are helping companies implement AI and automation.

Not because they planned to be AI consultants. 

They just figured out AI in corporate and now realize every business is desperate for it.

Companies know they need to modernize. 

They're terrified of falling behind. 

But they have NO IDEA where to start.

Professional services especially:

→ Auto mechanics. 
→ Salons. 
→ Law firms. 
→ HVAC. 
→ Construction.

These businesses are printing money but running on systems from 2005.

One of my clients took a personal injury lawyer's intake process from 2 days to 20 minutes.

2 DAYS to 20 MINUTES.

This allowed the lawyer to double their caseload. 25 cases a week to 50.

The lawyer told my client: "I was going to quit. Now I'm going to retire with you."

If you worked in corporate and figured out how to implement AI, automation, or system improvements, you're sitting on a gold mine.

These business owners don't want to learn AI. They want someone to fix their problems.

But most consultants still sell "business transformation."

Boringa and generic.

"I help law firms double their caseload in 90 days by automating intake processes" is specific. 

That's money.

The AI gold rush isn't about AI. It's about solving real business problems that AI makes solvable.

Carla Cherry🍒

I help people escape corporate → Build an offer → Sell back to corporate. Helped 100+ people leave corporate. Send me a message to make corporate your client!

If you have a "menu" of services and wonder why nobody's buying the expensive option, this is why

I just had a consultant show me her 5 different offers. Smart woman. Ex-McKinsey. Making $8k/month.

I told her to kill four of them.

She thought I was insane.

Bu here's what consultants don't get: Your prospect doesn't want OPTIONS. 

They want their problem GONE.

When you show up with multiple offers, you're making THEM figure out what they need. 

That's your job, not theirs.

My client Ron doesn't offer "AI consulting packages." 

He solves one problem: equipment replacement decisions that save railroads millions. One problem. $425k contract.

Brittany stopped offering "business financing options" and started solving "truckers can't expand their fleet." She went from zero to 3 deals a week.

You know what multiple offers really means?

You're terrified to plant your flag and own something.

So you hedge. Play it safe. Stay generic.

Meanwhile, the consultant charging $100k picked ONE problem and became the only person who solves it.

Stop building offers. Start solving expensive problems.

One problem. One solution. One price.

Everything else is just fear dressed up as strategy.

If you have a "menu" of services and wonder why nobody's buying the expensive option, this is why

I just had a consultant show me her 5 different offers. Smart woman. Ex-McKinsey. Making $8k/month.

I produced for Larry King for years 

but was terrified to talk to my first CEO client

I remember when I left my corporate job in 2017, I thought the fear would end once I landed my first client.

Then I got the client and a new fear showed up.

“What if I can’t deliver?”

Then came scaling, building a team, raising my prices, and with every level… another fear.

I quickly learned courage isn’t the absence of fear, it’s deciding to move anyway.

The fear NEVER disappears, it just becomes the background noise to your growth.

So if you’re waiting to feel ready before you take that next step, you’ll be waiting forever.

You don’t need more confidence, you need momentum.

Start before you feel ready, do it scared.

Because on the other side of fear is everything you’ve been working for.

After 8 years, here are 7 lessons I learned to create consultancy offers that sell for 5-6 figures:

1. Stop starting with your skills - Start with your client’s pain points. Every great offer begins with: “What’s costing them money right now?”

2. Talk to real buyers, not just friends - Validation isn’t asking for opinions. It’s asking decision makers what they’ve already tried (and why it didn’t work).

3. Name the outcome, not the activity - “LinkedIn lead gen” sounds like work. “Book 5 qualified calls a week with corporate decision makers” sounds like ROI.

4. Don’t build the whole offer before testing - Sell the outcome first, then build the system after someone says yes. That’s how you avoid overthinking and wasting months in prep mode.

5. Every phase of your offer should solve a specific problem - If you can’t map a clear before and after for each step, it’s fluff, cut it.

6. Ask this on every sales call - “What’s most urgent to fix first?”. That’s how you prioritize and customize without reinventing your program every time.

7. Keep your offer sentence simple - “I help [who] achieve [result] without [big frustration].” If you can’t explain it in one breath, it’s not clear enough.

Save this for later, you’ll thank yourself when your next offer lands easier than ever!

Paying client ≠ good client

Look how quickly it can spiral out of control:

→ You’re on more calls
→ You’re stressed 
→ Your team gets annoyed

→ You’re too busy with them that you can’t take good clients

The consultants making $300K+/y aren't the ones with the MOST clients.

They're the ones who learned to walk away.

A full roster is NOT the goal. Ask yourself:

Does this client have the problem I solve?
Do they take action fast?
Can I create a clear before and after?
Will they be enjoyable to work with

If no, walk away.

Your offer works.

Stop letting the wrong people prove otherwise.

Paying client ≠ good client

Look how quickly it can spiral out of control:

→ You’re on more calls
→ You’re stressed 
→ Your team gets annoyed

→ You’re too busy with them that you can’t take

Most consultants are sitting on $100k+ offers 

but selling themselves for $5k because they make these 5 mistakes

After helping consultants land multiple 100k+ deals, I can tell you exactly why most of you are undercharging.

1. Playing the "I can help everyone" card

STOP it. 

When you try to solve every problem, you solve none well. 

My client went from "I do branding" to "I brand SaaS companies going public."

 Guess who charges more?

2. Selling your resume instead of their results

Nobody cares you worked at McKinsey. 

They care if you can fix their operational costs. 

Stop listing credentials, start solving problems.

3. Building offers in your head

You're guessing what they want while they're TELLING other people. 

My clients actually get 1-2 clients during validation because they’re getting in front of decision makers and asking whether they would buy their offer.

4. The hourly trap

Trading time for money is employee thinking. 

My client Ron landed $425k not because he worked more hours, but because his AI model saves companies millions.

5. Competing instead of creating

Everyone's fighting over the same generic consulting gigs while specialized problems go unsolved. 

There's zero competition when you're the only one who does what you do.

The difference between $5k and $100k isn't your expertise.

It's your positioning.

Most consultants are sitting on $100k+ offers 

but selling themselves for $5k because they make these 5 mistakes

After helping consultants land multiple 100k+ deals, I can tell you exactly why m

Consultants: stop overcomplicating offer validation.

You don’t need a 20-step funnel, a 3-month beta, or a fancy survey.

You just need conversations!

Here are 3 things you can do again and again to validate (and refine) your offer fast:

1. Talk to your ideal clients

Most consultants test their ideas with other consultants.

Big mistake.

You don’t need opinions, you need data.

→ Ask decision makers what’s breaking right now.
→ Listen for the business impact behind the pain.
→ Group their problems into 3–4 categories that’s your offer foundation.

When you listen at that level, you’re no longer guessing.

You’re building from their world, not yours.

2. Turn your calls into validation labs.

Every discovery call is an opportunity to test your offer live.

→ Present each phase of your program as the solution to one of their challenges.
→ Ask which part feels most urgent to fix first.
→ Refine how you communicate your value based on their reactions.

You’ll walk away knowing exactly what lands and what confuses.

That’s real time validation no guessing, no surveys, no fluff.

3. Share what you’re learning (openly).

Most consultants hide the “in progress” phase. Don’t.

→ Talk about patterns you’re seeing in your conversations.
→ Share how you’re adjusting your offer based on client feedback.
→ Let your audience watch your thinking evolve.

That transparency builds trust and gives you feedback loops at scale.

That’s it.

You don’t need to overthink validation.

Consultants: stop overcomplicating offer validation.

You don’t need a 20-step funnel, a 3-month beta, or a fancy survey.

You just need conversations!

Here are 3 things you can do again and ag

I realized none of these things matter:

→ A website
→ A nice logo
→ Buying courses or books

When I first started my consultancy, these things felt productive… but I wasn’t getting paid.

Everything changed when I made one decision:

I stopped doing “busy work” and started building offers that solved real problems.

Here’s what I did differently:

1. Identified a specific problem that decision makers lose sleep over
2. Validated it fast, real conversations, real feedback
3. Packaged a clear outcome and priced based on the value it delivers
4. Built a simple outreach system to get in front of buyers every day

You don’t need more, you need clarity, structure, and a strategy that actually lands deals.

If you’re tired of doing all the things businesses “do” but not getting results…

DM me “OFFER” and let’s talk.

I’ll help you get clear, get seen, and get paid.

Leaving corporate was the hardest and best decision I ever made.

Hard because I walked away from stability, a title, and a path everyone around me understood.

Hard because I had to rebuild my identity from scratch.

No company name behind me.
No predictable paycheck.
No "clear next step" to follow.

Hard because, in those early days, it felt like I traded certainty for complete chaos.

But it was also the best decision I've ever made.

Because for the first time, I wasn't waiting for someone to promote me.

I was promoting myself.

Building offers that changed people's lives.
Helping consultants step into their own.

Entrepreneurship isn't easier.

It just gives you a different kind of hard.

One that actually leads somewhere.

It's scary and uncertain.

You'll have moments where you question everything.

But on the other side?

Freedom, impact, and a life you actually chose.

Leaving corporate was the hardest and best decision I ever made.

Hard because I walked away from stability, a title, and a path everyone around me understood.

Hard because I had to rebuild my id

Plenty of consultants I talk to fail at sales.

Not because they aren't skilled.

But because like when I started my consultancy you’ve NEVER had to sell.

In corporate, you sold your resume… your experience, the big name companies, all your skills.

Out in the market? That gets you nowhere.

Decision makers don't have time to figure out where you fit in their team.

So they say: "too expensive" "not the right timing" "no budget"

You know exactly what I’m saying

The shift isn’t as hard as you might think though

You just need to STOP selling your resume and start solving their problem.

Sales is a skill. And like any skill, you get better by playing the game.

Not by sitting on the sidelines perfecting your pitch, just a reminder 😉

You can make your former employer YOUR CLIENT

Sounds wild, right?

To give perspective when you left corporate they didn’t lose a team member.

They lost someone who understands their systems, their bottlenecks, their politics, and their priorities better than most people still working there.

That’s leverage.

And leverage turns into opportunity when you package it the right way.

I’ve seen this happen over and over again with consultants I work with:

The same company that burned them out…

…the same boss who didn’t approve their promotion…
…the same team that undervalued them…

becomes their first (or biggest) client.

Not because of luck, but because the moment you position yourself as a solution instead of an employee, everything changes.

You’re not asking for a job anymore but offering outcomes.

You’re not competing with internal politics but selling clarity.

You’re not waiting for someone to give you permission but showing them the cost of not fixing the problems you already know too well.

And companies pay for that, HAPPILY.

So if you ever find yourself thinking, “They’d never work with me…” Think again.

You can make your former employer YOUR CLIENT

Sounds wild, right?

To give perspective when you left corporate they didn’t lose a team member.

They lost someone who understands their systems, 

You do NOT need more leads.

You need an offer the market actually wants to buy.

Here's what's really happening:

You spent 10+ years mastering your craft in corporate.

But when it comes to translating that into an offer it’s tough (I know because I was like you)

Here's how we fix it:

Phase 1: Offer Creation

We don't start with what you want to sell.

We start with what the market is desperately trying to solve right now.

The problem keeping them up at night. The gap costing them profit, time, or talent.

Then we build your offer around that specific problem, backed by research, not assumptions.

You stop being a generalist competing with everyone.

You become the specialist solving one big, urgent problem.

Phase 2: Validation

Before we spend a dollar on campaigns, we test your offer with real buyers.

This is the soft-sell phase where we validate demand (most clients actually land 1-2 paying clients here)

Before automation even starts. Why does this work?

Because we're having real conversations with decision-makers.

Getting the exact language they use to describe their pain.

Refining your offer based on what they actually need.

By the end of this phase, you're not guessing anymore.

You know your offer works because buyers are already saying yes.

Phase 3: LinkedIn Campaigns

Now we launch targeted outreach to the right people.

No “spray and pray” stupid lead gen.

No generic copy-paste messages.

We know within 24 hours if the campaign is working.

This means 3-5 qualified leads per week, on your calendar.

Phase 4: Cold Email

We then scale it across email. Same precision, bigger reach.

5-7 qualified leads per week.

Here's what makes this different from every other lead gen company: we don't just throw leads at you and hope you can close them.

We fix the foundational problem first (your offer).

Because if you don't know what you're selling or who you're selling it to, more leads won't save you.

They'll just give you more rejection.

Fix the offer. Validate demand. Then scale.

That's how you actually build a consulting business that works and scales.

You do NOT need more leads.

You need an offer the market actually wants to buy.

Here's what's really happening:

You spent 10+ years mastering your craft in corporate.

But when it comes to 

Consultants that leave corporate sell themselves wrong.

You spent 15 years perfecting your resume.

All your credentials. Your Fortune 500 experience. Your massive skill set.

Then you try to sell consulting the same way.

"I have 20 years in operations. Worked at Microsoft. Led teams of 50. Can help with strategy, change management, process improvement..."

But nobody seems to care

And why would they?

They have a problem, can you solve it or not?

THAT is what they care about.

Now imagine this was your offer:

"I reduce operational costs by 20% in 90 days for mid-market manufacturers using AI cost modeling."

You still have the expertise but this lands you a $50k contract.

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