Spiralytics, Inc. - Digital Marketing Agency

> High-level strategy and account management 
> Develop Conversion Rate Optimization (CRO) program
> Client-facing multi-discipline strategist and implementation point-of-contact
> Experimentation design and strategy
> Scientific web design - wireframe and copywriting
> Developed a pre-emptive escalation tracker - qualitative and quantitative check
> Developed a system to help measure and better quantify team loading -
accounting for scope, difficulty, and time spent

Client Success Architect (Conversion Rate Optimization Product Owner)

> Troubleshoot technical and data analytics concerns before internal escalation
> Company's rebrand and website revamp using Donald Miller's Story Brand
framework - launched in March 2022
> Project Management - web maintenance and redesign

Senior Client Success Manager

> Grow businesses through various digital marketing strategies and tactics
> Progress reports, tactics, and platform implementations of approved strategies
> Weekly and/or monthly client-side alignments

Client Success Manager

WideOut

> Set up ad campaigns on the prescribed Creative Optimization Platform
> Ad trafficking, creative versioning, quality assurance, and performance reporting
> Hand-picked dedicated head count: high-priority account with at least 26 lines of
businesses (LOBs) and 10 simultaneously active campaigns requiring weekly
and/or monthly complex optimizations

Advertising Operations Specialist 

GMA Network, Inc.

> Maintained and managed the social media content of assigned GMA Public Affairs
programs - from ideation to posting.
> Content planning, community management, and engagement.
> Converted assigned program episodes into Web Experience (WebEx) articles

Online Content Producer

AFDigital

Multimedia Intern

RadManila Communications, Inc

Account Intern

Performance Marketing | Conversion Rate Optimization & Experimentation | Client Success

Analyze - Identify Problem - Propose Solutions - Execute - Monitor - Optimize 

As a digital marketing strategist and optimizer, I follow this framework to guide you to success. No idea is ever so insane for an experiment. There is never just one way to achieve those goals.

Taplio

Carla Quizon's Linkedin Analytics

Carla Quizon

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