Spiralytics, Inc. - Digital Marketing Agency

1. Conversion Rate Optimization Product Owner - developed the pilot program, internal processes and playbooks, cross discipline integration, packages and pricing 

2. Mixed Data Method Audit and Analysis - multiple data points considered help paint a fuller picture of the our client’s current landscape 

3. Leading Experimentation Design and Strategy - base level testing roadmaps that are constantly being updated and improved as tests are launched with analyzed results
> 60%+ clients won - different scopes of work
> 50%+ retention for experimentation clients (1+ year)
> Low - traffic testing design and implementation 
> Pre-test calculations as a core step to experiment design 

4. Continuous Research and Development - including tools, partnerships, and methodologies 

5. Cross-functional CRO - Spiralytics is adapting a testing mindset on various digital marketing disciplines indicating CRO strategies and learnings are not siloed
> Web redesigns - CRO is involved as early as possible to help mitigate losses in performance and . determine elements and pages that need to be intact 
> Advertising - developed a PPC test calculator inspired by Experimentation pre-tests for a more systematic and data-based approach to search and display digital advertising  
> SEO and Advertising - Top level heuristics-based website checking to determine marketing fit and opportunities for clients on or before engagement (as needed)

Conversion Rate Optimization Architect

1. Client-facing multi-disciplined strategist and account manager

2. Provided support to the Head of Client Success Management and Chief Executive Officer
> Developed a pre-emptive escalation checklist that documented ways to detect various campaign underperformance scenarios 
> Developed a workload computation system that accounts scope and difficulty to maximize available resources

Client Success Architect

1. Managed and grew a selection of key accounts 

2. Go-to person to troubleshoot technical and analytics concerns pre-escalation to the development team 

3. Co-project managed company rebrand and website revamp following the StoryBrand framework 

4. Go-to person for web revamp and redesign concerns and accounts

Senior Client Success Manager

Account managed and grew 10-15 accounts of various digital marketing scopes from different industries

Client Success Manager

WideOut

1. Go-to person on select trafficking/setup, quality assurance concerns and led a subgroup assigned to the West Coast accounts 

2. Hand-picked dedicated head count on a high-priority key account managing over 26 lines of businesses with over 10 simultaneously active campaigns

Advertising Operations Specialist 

GMA Network, Inc.

1. Managed and maintained social media properties of assigned GMA Public Affairs programs from ideation to production and posting 

2. Content planning, community management, writing, production, post-production

Online Content Producer

AFDigital

Multimedia Intern

RadManila Communications, Inc

Account Intern

Performance Marketing | Conversion Rate Optimization & Experimentation | Client Success

I'm a performance marketer by training but I've always loved exploring and learning new things. Right now, I'm wearing my digital experimenter hat fueled by coffee, data, research, and curiosity -- obsessed with sharpening my skills as a CRO and improving businesses I’m working with. 

With support from my leads, I've built a CRO pilot program that has been continuously growing and improving in the last 4 years. We’ve committed mistakes and proven some of our assumptions wrong — it’s a grounding and humbling experience every time. But hey, I’m learning a lot and I'm excited to see how this turn out!

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